We may earn an affiliate commission when you visit our partners.

Persuasive Communication

What Makes Messages Persuasive?

Bart Collins

What topics will you cover?

What is strategic communication
What are “persuasive campaigns” and “persuasive messages.”
Tailoring messages to specific audiences
Message factors that impact message persuasiveness
How media choice impacts persuasiveness
Assessing and evaluating message effectiveness.

The Brian Lamb School of Communication is one of the world’s leading communication programs. The lead instructor, Dr. Bart Collins, directs the Lamb School’s Master of Science program in Communication, and the graduate certificate program in strategic communication management. He also teaches coursework in principles of persuasion and social influence.

Enroll now

Save this course

Save Persuasive Communication: What Makes Messages Persuasive? to your list so you can find it easily later:

Save

Activities

Coming soon We're preparing activities for Persuasive Communication: What Makes Messages Persuasive?. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Persuasive Communication: What Makes Messages Persuasive? will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

Help others find this course page by sharing it with your friends and followers:

Facebook

Copy Link

Similar courses

Here are nine courses similar to Persuasive Communication: What Makes Messages Persuasive?.

Persuasive Communication

Most relevant

Engaging in Persuasive and Credible Communication

Most relevant

Rhetoric: The Art of Persuasive Writing and Public Speaking

Rhetoric: The Art of Persuasive Writing and Public...

Most relevant

The Persuasive Leader

Most relevant

Improving Communication Skills

Most relevant

Persuasion and Presence for Program and Project Managers

Most relevant

Persuasion and Presence for Program and Project Managers

Most relevant

Effective Communication for Project Stakeholders and Teams

Most relevant

Effective Communication for Program and Project Stakeholders and Teams

Effective Communication for Program and Project...

Via

FutureLearn

Institution

Purdue University

Instructor

Bart Collins

Share and help others discover this course.

Facebook

Link

Don't miss out

Enroll today to gain access to this course

Enroll in this course

Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.