Persuasive Communication from Coursera

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Syllabus

Introduction to the Communicating with Presence Specialization

To be a better leader you need skills such as finance, operations and marketing, but to advance in your career, you will also need soft skills. One of these essential skills is communication. If you want to manage people, whether it's a small team or a large company, you have to know how to communicate. There is no effective leader who is NOT an effective communicator.

Module I: Communication Skills

Upon completion of this module, learners will be able to break down the key elements of discourse and how to effectively combine them to create persuasive and impactful speeches.

Module II: Logos

Upon completion of this module, learners will be able to recognise the principles on which persuasion is based by differentiating between being persuasive and manipulative. They will develop communication skills in relation to others, whatever the scope of that relationship; they will be able to plan and deliver a rational speech in public.

Module III: Ethos

Upon completion of this module, learners will be able to recognise the type of discourse they should develop from a given situation; compare 3 structures of the leader’s discourse; design and validate a leadership discourse proposal.

Module IV: Storytelling

Upon completion of this module, learners will be able to create memorable stories and to feel their impact in an oral speech, to enhance their public speaking skills.

Module V: Pathos

Upon completion of this module, learners will be able to create emotional speeches that change their audience.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces learners to key communication skills, which can advance their careers and have a positive impact on personal life

Develops the professional skill of persuasive communication in a targeted manner, giving learners a distinct advantage in business situations

Provides essential communication skills for leaders and managers, enhancing their ability to influence and connect with teams effectively

Builds a strong foundation in storytelling, enabling learners to engage audiences and convey messages in an impactful way

Course instructors are recognized for their expertise in persuasive communication and have published widely on the topic

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Persuasive Communication with these activities:

Review Foundational Concepts

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Strengthen your understanding of core principles of persuasion by reviewing relevant concepts before the course begins.

Browse courses on Persuasion

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Review course syllabus to identify key topics
Read introductory articles or watch videos on persuasion
Attend a workshop or presentation on public speaking

Resource Collection

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Build your knowledge base by compiling resources related to different aspects of persuasion.

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Categorize key concepts and topics
Search for articles, books, and videos
Summarize and organize your findings

Video Tutorials

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Enhance your knowledge and skills by exploring video tutorials on specific aspects of persuasion.

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Identify specific areas where you need additional support
Search for reputable video tutorials on those topics
Take notes and practice the techniques demonstrated

Five other activities

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Peer Feedback Sessions

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Gain valuable insights and improve your communication skills through feedback from peers.

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Find a study partner or form a small group
Take turns practicing speeches
Provide constructive feedback to each other

Community Outreach

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Apply your communication skills in a real-world context by participating in community events or initiatives.

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Identify organizations or groups where you can contribute
Offer your help in areas related to persuasion or public speaking
Plan and deliver presentations or speeches

Exercises and Drills

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Reinforce your understanding of persuasive techniques through targeted exercises and drills.

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Complete practice exercises from the course materials
Attend workshops or join online communities to participate in guided drills
Use online tools or apps to practice delivering speeches

Speech Development

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Develop your persuasive abilities by crafting and delivering speeches on various topics.

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Choose a topic relevant to the course syllabus
Research and gather credible sources
Draft and revise your speech
Practice your delivery

Immersive Workshop

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Intensify your learning experience by participating in a comprehensive workshop designed for in-depth exploration of persuasion.

Browse courses on Leadership Communication

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Identify and register for a high-quality workshop
Actively engage in all workshop activities
Network with other attendees and experts

Career center

Learners who complete Persuasive Communication will develop knowledge and skills that may be useful to these careers:

Lawyer

Lawyers are responsible for representing clients in legal matters. They may also advise clients on legal issues, draft legal documents, and argue cases in court. Persuasive Communication can be very useful to Lawyers, as it can help them to develop the skills they need to communicate effectively with their clients and to persuade judges and juries to accept their arguments.

See salaries and explore the career path for Lawyer

Speechwriter

Speechwriters are responsible for writing speeches for public figures, such as politicians, business leaders, and celebrities. They may also conduct research, develop speech outlines, and edit speeches. Persuasive Communication can be very useful to Speechwriters, as it can help them to develop the skills they need to communicate effectively with their audiences and to persuade them to accept their clients' messages.

See salaries and explore the career path for Speechwriter

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They may also develop sales strategies, set sales targets, and negotiate with customers. Persuasive Communication can be very useful to Sales Managers, as it can help them to develop the skills they need to communicate effectively with their teams and to persuade customers to buy their products or services.

See salaries and explore the career path for Sales Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of their organizations. They may develop and implement public relations campaigns, write press releases, and give speeches to the media. Persuasive Communication can be very useful to Public Relations Managers, as it can help them to develop the skills they need to communicate effectively with the public and to persuade them to think favorably about their organizations.

See salaries and explore the career path for Public relations manager

Management Consultant

Management Consultants are responsible for advising businesses on how to improve their operations. They may also develop business plans, conduct market research, and implement change management programs. Persuasive Communication can be very useful to Management Consultants, as it can help them to develop the skills they need to communicate effectively with clients and to persuade them to accept their recommendations.

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Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. They may also conduct market research, develop marketing budgets, and manage marketing teams. Persuasive Communication can be very useful to Marketing Managers, as it can help them to develop the skills they need to communicate effectively with their teams and to persuade customers to buy their products or services.

See salaries and explore the career path for Marketing Manager

Arbitrator

Arbitrators are responsible for resolving disputes between parties. They may also hear arguments from lawyers and issue binding decisions. Persuasive Communication can be very useful to Arbitrators, as it can help them to develop the skills they need to communicate effectively with lawyers and litigants and to persuade them to accept their decisions.

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Advertising Manager

Advertising Managers are responsible for developing and implementing advertising campaigns. They may also conduct market research, develop advertising budgets, and manage advertising teams. Persuasive Communication can be very useful to Advertising Managers, as it can help them to develop the skills they need to communicate effectively with their teams and to persuade customers to buy their products or services.

See salaries and explore the career path for Advertising Manager

Negotiator

Negotiators are responsible for representing their clients' interests in negotiations. They may also develop negotiation strategies, prepare for negotiations, and negotiate agreements. Persuasive Communication can be very useful to Negotiators, as it can help them to develop the skills they need to communicate effectively with other parties and to persuade them to accept their clients' proposals.

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Judge

Judges are responsible for presiding over trials and making legal decisions. They may also hear arguments from lawyers and issue rulings on legal matters. Persuasive Communication can be very useful to Judges, as it can help them to develop the skills they need to communicate effectively with lawyers and litigants and to persuade them to accept their rulings.

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Politician

Politicians are responsible for making laws and policies that affect the lives of their constituents. They may also represent their constituents' interests to government agencies and other organizations. Persuasive Communication can be very useful to Politicians, as it can help them to develop the skills they need to communicate effectively with their constituents and to persuade them to support their policies.

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Mediator

Mediators are responsible for helping disputing parties to reach agreements. They may also facilitate negotiations and draft settlement agreements. Persuasive Communication can be very useful to Mediators, as it can help them to develop the skills they need to communicate effectively with disputing parties and to persuade them to reach agreements.

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Investment Banker

Investment Bankers are responsible for advising companies on mergers and acquisitions, capital raising, and other financial transactions. They may also develop financial models, conduct due diligence, and negotiate deals. Persuasive Communication may be useful to Investment Bankers, as it can help them to develop the skills they need to communicate effectively with clients and to persuade them to accept their advice.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data and making investment recommendations. They may also develop financial models, conduct due diligence, and write research reports. Persuasive Communication may be useful to Financial Analysts, as it can help them to develop the skills they need to communicate effectively with clients and to persuade them to accept their recommendations.

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Minister

Ministers are responsible for leading religious services and providing spiritual guidance to their congregations. They may also perform administrative tasks, such as managing church finances and organizing events. Persuasive Communication may be useful to Ministers, as it can help them to develop the skills they need to communicate effectively with their congregations and to persuade them to follow their teachings.

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Persuasive Communication

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