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Greg Burke and Yago de la Cierva

The Role of Media is designed to provide learners with a comprehensive understanding of the news, journalism and how to effectively deal with the press.

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What's inside

Syllabus

Module I: The Role of the Media
Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.
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Module II: What Makes News
Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy
Module III: Time to Talk with the Media
Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines the function of media in society, which is highly relevant in today's landscape where media consumption is ubiquitous
Taught by Yago de la Cierva and Greg Burke, who are recognized for their work in journalism and media relations
Covers public speaking skills, which are core skills for effective media communication
Applicable to diverse professional contexts, including public relations, marketing, and journalism
Provides practical tips and techniques on managing press interactions, which is valuable for individuals facing media scrutiny

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Role of the Media with these activities:
Connect with media professionals
Establish relationships with individuals working in the media industry to gain insights, learn about career opportunities, and get feedback on your work.
Browse courses on Networking
Show steps
  • Identify potential mentors
  • Reach out and introduce yourself
  • Set up a meeting
Review media literacy
Understand and analyze the forms and contents of various types of media with which people interact.
Browse courses on Media Literacy
Show steps
  • Identify different types of media
  • Analyze the message and purpose of media
  • Evaluate the credibility of media sources
Learn basic journalism skills
Develop skills in identifying newsworthy stories, conducting interviews, and writing clear and concise news articles.
Browse courses on Journalism
Show steps
  • Find a credible journalistic resource
  • Identify the different elements of a news article
  • Practice writing a news article
Four other activities
Expand to see all activities and additional details
Show all seven activities
Volunteer with a media organization
Gain hands-on experience in the media industry by assisting with tasks such as research, writing, and event planning.
Browse courses on Media
Show steps
  • Identify a media organization
  • Contact the organization and inquire about volunteer opportunities
  • Complete the volunteer application
Develop a media kit
Create a comprehensive resource that provides information about your organization, key messages, and contact information for media inquiries.
Browse courses on Public Relations
Show steps
  • Gather necessary information
  • Design and format the media kit
  • Proofread and finalize the media kit
Role-play media interviews
Practice responding to media inquiries and fielding questions in a professional and informative manner.
Browse courses on Public Speaking
Show steps
  • Prepare talking points
  • Practice answering questions
  • Get feedback from peers
Create a media plan
Develop a comprehensive plan for communicating with the media, including identifying target audiences, developing key messages, and creating a distribution strategy.
Show steps
  • Define your target audience
  • Develop your key messages
  • Create a distribution strategy
  • Measure your results

Career center

Learners who complete The Role of the Media will develop knowledge and skills that may be useful to these careers:
Journalist
This course was essentially designed to help you understand the news, journalism and how to effectively deal with the press. It is the perfect stepping stone for people who want to become journalists.
Public relations manager
Public relations managers need to be able to effectively deal with the press. They also need to be able to understand the news and journalism. This course will help you develop the skills you need to be successful in this role.
Media Planner
Media planners need to be able to understand the news and journalism in order to develop effective media plans. This course will help you develop the skills you need to be successful in this role.
Marketing Manager
Marketing managers need to be able to understand the news and journalism in order to develop effective marketing campaigns. This course will help you develop the skills you need to be successful in this role.
Communications Manager
Communications managers need to be able to effectively deal with the press. They also need to be able to understand the news and journalism. This course will help you develop the skills you need to be successful in this role.
Speechwriter
Speechwriters need to be able to write speeches that are both informative and engaging. They also need to be able to understand the news and journalism. This course will help you develop the skills you need to be successful in this role.
Editor
Editors need to be able to understand the news and journalism in order to edit articles and other written content. This course will help you develop the skills you need to be successful in this role.
Reporter
Reporters need to be able to gather and report on the news. They also need to be able to understand the news and journalism. This course will help you develop the skills you need to be successful in this role.
Producer
Producers need to be able to understand the news and journalism in order to produce news programs and other media content. This course will help you develop the skills you need to be successful in this role.
Media Analyst
Media analysts need to be able to understand the news and journalism in order to analyze media trends and make predictions about the future of the media industry. This course will help you develop the skills you need to be successful in this role.
Social Media Manager
Social media managers need to be able to understand the news and journalism in order to develop effective social media campaigns. This course will help you develop the skills you need to be successful in this role.
Digital Marketing Manager
Digital marketing managers need to be able to understand the news and journalism in order to develop effective digital marketing campaigns. This course will help you develop the skills you need to be successful in this role.
Content Manager
Content managers need to be able to understand the news and journalism in order to develop effective content strategies. This course will help you develop the skills you need to be successful in this role.
Communications Specialist
Communications specialists need to be able to effectively deal with the press. They also need to be able to understand the news and journalism. This course will help you develop the skills you need to be successful in this role.
Media Consultant
Media consultants need to be able to understand the news and journalism in order to provide advice to clients on how to deal with the media. This course will help you develop the skills you need to be successful in this role.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Role of the Media .
This classic work provides a comprehensive overview of the principles and best practices of journalism. It is highly recommended as a foundational text for anyone seeking to understand the role of the media in society.
This practical guide offers valuable tips and techniques for effective public speaking in press conferences and media interviews. It is highly recommended for anyone who wants to develop their communication skills in these settings.
This comprehensive handbook provides a wealth of information on public relations theory and practice. It is recommended for those interested in the field of public relations.
Provides a comprehensive overview of the role of public relations in business and society. It valuable resource for anyone who wants to understand the strategic importance of public relations and how to use it to achieve business goals.
Provides a comprehensive overview of the role of the media in shaping public opinion. It valuable resource for anyone who wants to understand how the media influences our thoughts and actions and how we can use the media to make informed decisions.
Provides a comprehensive overview of the role of the media in mass democracy. It valuable resource for anyone who wants to understand how the media shapes our political and social lives.
Provides a comprehensive overview of the role of the media in social change. It valuable resource for anyone who wants to understand how the media shapes our culture and society.
Provides a comprehensive overview of the role of the media in the information revolution. It valuable resource for anyone who wants to understand how the media is changing our world and how we can use it to our advantage.
Provides a comprehensive overview of the role of the media in the public sphere. It valuable resource for anyone who wants to understand how the media shapes our political and social discourse.
Provides a comprehensive overview of the role of the media in the global village. It valuable resource for anyone who wants to understand how the media is shrinking the world and how we can use it to connect with people from all over the globe.

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