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Julian Birkinshaw

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

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What's inside

Syllabus

Course Introduction
Hello and welcome to 'Managing the Company of the Future'. To help you understand how the course will be structured, we would suggest that you go to the 'Start Here' tab first. After that, feel free to explore the rest of the course including the lectures, readings and quizzes.We would also encourage you all to interact with each other on the Discussion Forums. This is a great way of hearing from others and discussing particular topics so please go and introduce yourself in the Introduce Yourself thread. So let’s get started! Best wishes,Julian Birkinshaw & the MCOF Teaching Team
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Week 1
Hello and welcome to the first week of 'Managing the Company of the Future'. In Week 1, we will be talking about the difference between leadership and management, and the reasons why we need to reinvent management as it is today.
Week 2
Welcome to Week 2 of 'Managing the Company of the Future'. This week, we'll be learning about traditional and alternative approaches to coordination and decision making, and how you can experiment with some of the new alternative ideas in your own company.
Week 3
Welcome to Week 3 of 'Managing the Company of the Future'. We're almost at the halfway point of the course in terms of content now. This week, we'll learn about traditional and alternative forms of motivation and objective-setting and we'll find out how you can experiment with some of these new ideas in your own company.
Week 4
Welcome to Week 4 of 'Managing the Company of the Future'. In our penultimate week of content, we'll be getting a bit more hands-on. You'll be analysing your company's management model and thinking about how to change it. We'll also be learning about different ways of enabling change and, more generally, how management ideas gain and lose currency.
Week 5
Welcome to Week 5 of 'Managing the Company of the Future'. So you've made it to the last week - congratulations! This week we'll look at the manager as an individual and help you look at your own practice with tips and tricks for becoming a better boss.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Emphasizes how traditional and alternative management principles shape the modern workplace
Suitable for individuals seeking a comprehensive overview of management theories and practices in today's organizations
Led by Julian Birkinshaw, a renowned management expert and author
Covers diverse topics, including leadership, coordination, motivation, change management, and personal growth for managers
Provides practical insights and examples to enhance understanding and applicability in real-world scenarios
Requires learners to critically analyze their own management models and explore innovative approaches

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Reviews summary

Future company management skills

Learners say that this course is excellent for learning about 21st Century organizational management. Students recommend this course and value the videos and professor.
Course videos are well-produced.
"Really enjoyed every single lesson via the videos provided."
Professor is knowledgeable and engaging.
"The professor is genial and puts his ideas across neatly and succinctly."
Course covers the latest ideas in organization management.
"Learn new thing about the organizations in the 21st Century."
"This course has improved my knowledge and skills in organization behaviour."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Managing the Company of the Future with these activities:
Refresh leadership fundamentals
Review the basics of leadership and management to refresh your understanding of key concepts
Browse courses on Leadership
Show steps
  • Review the definition of leadership and management
  • Identify the different styles of leadership
  • Discuss the key responsibilities of a manager
Review key management theories
Brush up on foundational management theories to strengthen your understanding of core concepts and principles
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  • Review classic theories (e.g., Weber, Taylor, Likert)
  • Explore contemporary theories (e.g., Agile, Lean, Servant Leadership)
  • Reflect on the implications for modern management practices
Develop a management plan for a real-world scenario
Apply the principles of management by creating a comprehensive plan for a real-world situation
Browse courses on Project Management
Show steps
  • Define the problem or opportunity
  • Conduct research and gather data
  • Develop and evaluate potential solutions
  • Create a detailed project plan
  • Implement and monitor the plan
Six other activities
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Show all nine activities
Practice decision-making exercises
Participate in decision-making exercises to improve your ability to make sound judgments
Browse courses on Decision-Making
Show steps
  • Identify the problem or challenge
  • Gather information and analyze the situation
  • Identify and evaluate potential solutions
  • Make a decision and justify your reasoning
Compile a resource list on management trends
Gather and organize resources on emerging trends in management to stay updated on the latest developments
Browse courses on Business Innovation
Show steps
  • Identify relevant sources (e.g., articles, books, websites)
  • Review and summarize key insights
  • Organize the resources into a coherent collection
Read 'The Innovator's Dilemma' by Clayton M. Christensen
Gain insights into the challenges and opportunities of innovation in established organizations
Show steps
  • Read the book
  • Reflect on the key concepts and theories
  • Apply the lessons learned to your own work context
Contribute to an open-source management tool or platform
Engage with the open-source community to enhance your understanding and practical skills in management tool development
Browse courses on Open Source
Show steps
  • Identify a suitable open-source project
  • Review the codebase and documentation
  • Identify an area for contribution
  • Make a pull request and participate in code reviews
Attend a workshop on change management
Participate in a workshop to learn and practice effective change management strategies
Browse courses on Change Management
Show steps
  • Research and identify relevant workshops
  • Register for and attend the workshop
  • Actively participate in discussions and exercises
  • Reflect on and apply the learnings to your own role
Mentor junior colleagues or students
Share your knowledge and experience with others to enhance their understanding and development
Browse courses on Mentoring
Show steps
  • Identify potential mentees
  • Establish clear goals and expectations
  • Provide guidance and support
  • Encourage and empower your mentees

Career center

Learners who complete Managing the Company of the Future will develop knowledge and skills that may be useful to these careers:
Senior Management
Senior Management will need to have a comprehensive understanding of management principles in order to effectively lead and manage a company. This course will provide both the theoretical and practical foundation needed.
Management Consultant
A Management Consultant needs to have a thorough understanding of management principles in order to effectively advise companies. This course will help build a strong foundation in many key areas.
Project Manager
A Project Manager will need to have a strong understanding of management principles in order to effectively manage a project team and resources. This course can help develop the key foundational knowledge needed to be successful.
Team Leader
A Team Leader will need to have a solid understanding of management principles in order to effectively lead and manage a team. This course may help to gain a broader understanding of principles and theories that drive a team.
Operations Manager
An Operations Manager will need to have a solid understanding of management principles in order to effectively manage a team and operations. The course can provide the foundation needed to gain real-world experience.
Training and Development Manager
A Training and Development Manager will need to have a strong understanding of management principles in order to effectively develop and implement training and development programs. The course can be helpful in understanding real-world practices and offer new perspectives on management.
Human Resources Manager
An HR Manager will need to understand different principles of management and motivation within a company. This course can help build a foundation in understanding the basics of these approaches and how this can drive a company forward.
Change Manager
A Change Manager needs to be able to understand the complexities of a company's management structure, as well as the traditional and alternative approaches to decision-making.
Consultant
A Consultant will need to have a strong understanding of management principles. This course will provide both the theoretical and practical perspectives on the nature of management in today's organizations.
Organizational Development Manager
An Organizational Development Manager will need to have a strong understanding of management principles in order to effectively develop and implement organizational change. This course may help to gain a wider perspective on different approaches to management and decision-making.
Strategic Planning Manager
A Strategic Planning Manager will need to have a strong understanding of management principles in order to effectively develop and implement strategic plans. This course may be useful in building out a strong foundation for success.
Sales Manager
A Sales Manager will need to have a strong understanding of management principles in order to effectively manage a sales team and achieve sales goals. This course may be useful in building out a strong foundation for success.
Business Analyst
A Business Analyst will need to be able to understand the principles of management and coordination. This course can help develop the skills needed to better adapt to changes in how management is viewed by a company.
Product Manager
A Product Manager will need to be able to understand management principles in order to effectively manage a product team and roadmap. This course may help to gain a higher-level view of how companies manage teams and resources.
Marketing Manager
A Marketing Manager will need to be able to understand management principles in order to implement effective marketing campaigns. This course may be useful in building out a strong understanding of management in practice.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Managing the Company of the Future.
Will help you understand the evolution of management and provides alternative ways of thinking about structuring and running an organization.
Explores the concept of learning organizations and provides insights on how to create a culture of continuous learning and improvement.
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Provides insights into the psychology of motivation and offers practical strategies for creating motivating work environments.
Explores the challenges faced by established companies in adapting to disruptive technologies and provides frameworks for managing innovation.
Provides a clear framework for developing effective strategies and helps you identify and avoid common pitfalls in strategy formulation.
Provides a practical guide to the Lean Startup methodology, which emphasizes iterative development and customer feedback.
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Provides a comprehensive overview of the Scrum framework for agile software development and project management.
This novel provides a fictionalized account of a company's journey to transform its IT operations using DevOps principles.
Provides insights into the management practices of Toyota, one of the most successful manufacturing companies in the world.
This novel provides a fictionalized account of a company's journey to improve its operations using the Theory of Constraints.
This ancient Chinese military treatise provides timeless principles of strategy and management that can be applied to business.
This classic political treatise provides insights into the ruthless and pragmatic nature of power and leadership.

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