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Managing Marketing in the Hospitality and Tourism Industry

International Hospitality Management,

Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.

Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.

Note that this course is priced at USD $198.

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Rating Not enough ratings
Length 8 weeks
Effort 6 - 8 hours per week
Starts Aug 28 (4 weeks ago)
Cost $198
From The Hong Kong Polytechnic University, HKPolyUx via edX
Instructors Dr. Tony Tse, Tony Tse, Sangwon Park, Ph.D.
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Adjunct Faculty, Travel & Tourism $11k

Tourism Services Specialist $32k

Parks Recreation and Tourism Department Instructor $61k

Professor of Tourism Management $64k

Tourism Account Executive $65k

Wireless Industry Analyst $70k

Transportation Industry Analyst $72k

Energy Industry Specialist $75k

roofing industry $77k

Industry Sales Executive $86k

Group Sales & Tourism Marketing Manager $102k

Professor of Recreation & Tourism Management $103k

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Rating Not enough ratings
Length 8 weeks
Effort 6 - 8 hours per week
Starts Aug 28 (4 weeks ago)
Cost $198
From The Hong Kong Polytechnic University, HKPolyUx via edX
Instructors Dr. Tony Tse, Tony Tse, Sangwon Park, Ph.D.
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business & Management

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