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Dr. Tony Tse, Dr. Dan Wang, Dr Alice Hon, Hanqin Qiu, Alice Hon, Tony Tse, Dan Wang, Alice Hon, Ph.D., Sangwon Park, Ph.D., Dan Wang, Ph.D., Basak Denizci Guillet, Ph.D., Markus Schuckert, Dr. rer.soc.oec., Catherine Cheung, Ph.D., and Ada Lo, Ph.D.

The International Hospitality Management MicroMasters program offers a new way of nurturing talents for the dynamic global hospitality and tourism industry.

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The International Hospitality Management MicroMasters program offers a new way of nurturing talents for the dynamic global hospitality and tourism industry.

This program is designed to develop leaders for the global hospitality and tourism industry. You will gain in-depth knowledge about the luxury market, the latest technologies in the field, and the best marketing, human resources, and other important business practices.

You will learn through a blend of strategic perspectives and pragmatic implementation, problem identification and decision-making, as well as interdisciplinary theories and management applications.

If you want to further your education, your MicroMasters program certificate can fast track your study for the on-campus Master of Science in International Hospitality Management, International Tourism and Convention Management, International Wine Management program, Innovation and Entrepreneurship in Hospitality, or Luxury Experiences Management at a fraction of the cost.

*You have the option to take one or more courses at a time, depending on your schedule.

Individual Endorsements:

“In the digital age, everyone has access to online resources. However, a study program developed by a reputable university offers more comprehensive and well-designed content and delivery that attract first-hand endorsements from leaders in academia and industry, such as the following: “The program format of the MicroMasters (MM) in International Hospitality Management is fascinating, easy to use, and has a balance of complexity and simplicity. By being up-to-date and concise, the MM complements my MSc in International Tourism and Convention Management study and develops my career path. I am now a project officer in the Evangelical Lutheran Church Social Service, Hong Kong. I am responsible for an innovative social program in destigmatizing the local community recycling through public education. The knowledge and training I have received from the MM and my postgraduate study together greatly enhance my skills in project management.””

Karcsi Lam MicroMasters Graduate

"The MicroMasters program was the perfect stepping stone for me on my path to pursuing a Master's degree in the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University. It is an excellent choice for students transitioning from undergraduate to Master's study. Not only has it given me the opportunity to learn from experienced professors and professionals in the industry from around the world, but it has also assisted me to complete my Master's degree more efficiently through credit transfer. Even better, the online learning mode allows me to study anytime, anywhere! That offers me great learning flexibility without the constraints of study time and space."

Ziwei Zhu MicroMasters Graduate

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What's inside

Four courses

Managing Human Resources in the Hospitality and Tourism Industry

(0 hours)
In this course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry. You will learn how organizational culture impacts human capital, how to effectively staff your team, leadership skills, and how to manage employee motivation.

Managing Marketing in the Hospitality and Tourism Industry

(56 hours)
Marketing in the hospitality and tourism industry presents unique challenges. In this course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications.

Innovation and Technology Management in Tourism and Hospitality

(0 hours)
Gain an in-depth understanding of the strategic applications of ICT innovations in hospitality and tourism. Learn about the roles of ICT infrastructures and tools in shaping business environments, models, marketing practices, revenue strategies, and customer services.

Luxury Management

(0 hours)
Learn luxury brand management strategies and skills for the hotel and tourism industry. Analyze the essence of luxury brands and marketing techniques to position your services effectively. Understand how luxury brands are created and communicate their value.

Learning objectives

  • Leadership skills and best practices for managing human resources.
  • Integrated marketing management and strategies for the modern hospitality industry.
  • Technologies and innovations in hospitality and beyond.
  • Luxury product concepts, power of luxury brands, and evaluation of luxury experiences.

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