Luxury Management
International Hospitality Management,
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Concepts and applications will be introduced through textbooks, selected journal articles and field visits.
Note that this course is priced at USD $278.
What you'll learn
- Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
- Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
- Analyze and evaluate luxury brand management research journals
- Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
- Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners
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| Rating | Not enough ratings |
|---|---|
| Length | 8 weeks |
| Effort | 8 weeks, 6–8 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $278 |
| From | The Hong Kong Polytechnic University, HKPolyUx via edX |
| Instructors | Hanqin Qiu, Basak Denizci Guillet, Ph.D., Markus Schuckert, Dr. rer.soc.oec., Catherine Cheung, Ph.D. |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Luxury Lifestyle Realtor $45k
Luxury Suites Chef $47k
Luxury Agent $49k
Supervisor Luxury Sales/Keyholder $50k
Luxury Market Specialist $58k
Luxury Sales/Keyholder $60k
Chanel and Luxury Sales Specialist $66k
Luxury Sales Specialist $66k
Luxury Service Professional $67k
Luxury Lifestyle Realtor Consultant $72k
Luxury Marketing Advisor $80k
Senior Luxury Travel Advisor $88k
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| Rating | Not enough ratings |
|---|---|
| Length | 8 weeks |
| Effort | 8 weeks, 6–8 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $278 |
| From | The Hong Kong Polytechnic University, HKPolyUx via edX |
| Instructors | Hanqin Qiu, Basak Denizci Guillet, Ph.D., Markus Schuckert, Dr. rer.soc.oec., Catherine Cheung, Ph.D. |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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