Innovation and Technology Management in Tourism and Hospitality from edX

What's inside

Learning objectives

Develop a holistic view of the various knowledge and theories of ict and innovation management applicable to the hospitality and tourism industry
Appraise, analyze and evaluate the general impact and applications of icts on various sectors in the hospitality and tourism industry
Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
Identify and provide leadership at work in relation to information, technology and innovation management

Evaluate and implement appropriate ict and innovation management theories to support hospitality and tourism organizations in enhancing their business
Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of icts and innovation
Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Develop a holistic view of the various knowledge and theories of ict and innovation management applicable to the hospitality and tourism industry
Appraise, analyze and evaluate the general impact and applications of icts on various sectors in the hospitality and tourism industry
Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
Identify and provide leadership at work in relation to information, technology and innovation management
Evaluate and implement appropriate ict and innovation management theories to support hospitality and tourism organizations in enhancing their business
Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of icts and innovation
Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Syllabus

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Future Trends and Issues: Web 3.0, Blockchain, & Metaverse

Discuss the concept, development, and the application of Web 3.0, Blockchain and Metaverse in hospitality, tourism, and MICE industry.

Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops a holistic view of ICT and innovation management in hospitality and tourism, which is standard in industry

Appraises, analyzes and evaluates the general impact and applications of ICTs on various sectors in the hospitality and tourism industry, which is vital for decision making

Critically assesses the relationship between the hospitality and tourism industry and its technological macro-environment, which is essential for strategic alignment

Evaluates and implements appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business, which is practical and applicable

Communicates and reacts proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation, which is vital for building relationships and reputation

Examines future trends and issues such as Web 3.0, Blockchain, and Metaverse, which are highly relevant to the industry's future

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovation and Technology Management in Tourism and Hospitality with these activities:

Organize your notes, assignments, quizzes, and exams

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Organize your materials to make it easier to review and study them later.

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Create a system for filing your materials.
Review your materials regularly.

Review the basics of information systems

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Refresh your knowledge of the fundamentals of information systems, which is essential for understanding ICT.

Browse courses on Information Systems

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Review your class notes or textbook.
Attend a refresher course or workshop.

Practice using data analysis tools to analyze data from the hospitality and tourism industry

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Develop your technical skills and gain hands-on experience with data analysis tools.

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Identify a data set from the hospitality and tourism industry.
Load the data into a data analysis tool.
Clean and prepare the data.
Analyze the data using appropriate techniques.
Interpret the results and draw conclusions.

Three other activities

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Write a blog post about the latest trends in ICT in the hospitality and tourism industry

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Demonstrate your understanding of the course material and your ability to communicate it effectively.

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Research the latest trends in ICT in the hospitality and tourism industry.
Write an outline for your blog post.
Write the first draft of your blog post.
Revise and edit your blog post.
Publish your blog post.

Develop a business plan for a new hospitality or tourism venture

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Apply the principles and concepts learned in the course to a real-world scenario.

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Create a marketing plan.
Identify a market opportunity.
Develop a value proposition.
Develop a financial plan.
Create an executive summary.

Design a mobile app for a hotel or tourism company

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Develop your technical skills and apply your knowledge of ICT to a practical project.

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Identify the target audience and their needs.
Create a storyboard and user flow.
Design the user interface.
Develop the app.
Test and iterate.

Career center

Learners who complete Innovation and Technology Management in Tourism and Hospitality will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts work with organizations to identify and solve business problems. They work with stakeholders to understand business needs, develop solutions, and implement those solutions. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Business Analysts who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. They work with stakeholders to define data needs, develop data collection plans, and analyze data to identify trends and patterns. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Data Analysts who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

See salaries and explore the career path for Data Analyst

Database Administrator

Database Administrators manage and maintain databases. They ensure that databases are running smoothly and that data is secure. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Database Administrators who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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IT Project Manager

IT Project Managers plan, implement, and manage IT projects. They work with stakeholders to define project scope, develop project plans, and manage project budgets. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for IT Project Managers who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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IT Consultant

IT Consultants provide consulting services to organizations on how to use IT to meet their business needs. They work with clients to assess their needs, develop solutions, and implement those solutions. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for IT Consultants who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Web Developer

Web Developers design, develop, and implement websites. They work with clients to understand their needs and develop solutions that meet those needs. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Web Developers who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Network Administrator

Network Administrators manage and maintain computer networks. They ensure that networks are running smoothly and that data is secure. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Network Administrators who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Information Security Analyst

Information Security Analysts protect organizations from cyber threats. They work with stakeholders to identify security risks, develop security plans, and implement security measures. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Information Security Analysts who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

See salaries and explore the career path for Information Security Analyst

Software Developer

Software Developers design, develop, and implement software applications. They work with end-users to understand their needs and develop solutions that meet those needs. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Software Developers who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Computer Systems Analyst

Computer Systems Analysts design, develop, and implement computer systems. They work with end-users to understand their needs and develop solutions that meet those needs. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Computer Systems Analysts who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Chief Technology Officer

Chief Technology Officers (CTOs) are responsible for overseeing the development and implementation of new technologies within an organization. They work with senior management to develop technology strategies, manage technology budgets, and ensure that technology is used to achieve the organization's business goals. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for CTOs who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Chief Information Officer

Chief Information Officers (CIOs) are responsible for overseeing all aspects of an organization's IT infrastructure. They work with senior management to develop IT strategies, manage IT budgets, and ensure that IT systems are aligned with the organization's business goals. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for CIOs who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Information Systems Manager

Information Systems Managers oversee the planning, implementation, and maintenance of an organization's computer systems. They work closely with end-users to understand their needs and develop solutions that meet those needs. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Information Systems Managers who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Innovation Manager

Innovation Managers are responsible for fostering innovation within organizations. They work with stakeholders to identify new opportunities, develop innovation plans, and implement innovation initiatives. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Innovation Managers who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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Senior Manager, Digital Strategy

Senior Managers, Digital Strategy are responsible for developing and implementing digital strategies for organizations. They work with senior management to develop digital roadmaps, manage digital budgets, and ensure that digital initiatives are aligned with the organization's business goals. The course, "Innovation and Technology Management in Tourism and Hospitality," may be useful for Senior Managers, Digital Strategy who want to learn more about the latest trends in IT and innovation management in the hospitality and tourism industry.

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