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Kapferer on Luxury

Jean-Noël Kapferer

How Luxury Brands Can Grow Yet Remain Rare Jean-Noël Kapferer. Other books by Jean-Noël Kapferer published by Kogan Page The Luxury Strategy: Break the rules of marketing to build luxury brands, Second edition, by Jean-Noël Kapferer and ...

Noël Kapferer and ...

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Length: 240 pages

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