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Yago de la Cierva
and
Greg Burke
Crisis Communications is designed to empower professionals with the knowledge and skills to effectively navigate and respond to crisis situations through interviews.
Register for this course and see more details by visiting:
OpenCourser.com/course/qhy7pu/crisis
What's inside
Syllabus
Module I: Crisis Communications
Upon completion of this module, learners will be able to recognise the unique characteristics of different crises and how to respond accordingly.
Read more
Syllabus
Module I: Crisis Communications
Upon completion of this module, learners will be able to recognise the unique characteristics of different crises and how to respond accordingly.
Read more
Module II: Intervening in a Crisis
Upon completion of this module, learners will have discovered how to apply personal ethical rules to facilitate relationships between journalist and corporate communicators.
Communicating with Presence Specialization Conclusion
As our specialization draws to a close, we say goodbye. We have explored persuasive communications, the role of the media, and crisis management, enhancing our understanding of effective communication. With gratitude for the knowledge gained, we embark on new journeys, equipped with skills to navigate the complexities of communication.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Meant for those who work in media relations
Meant for those who work in public relations
Covers a variety of crises, from natural disasters to financial scandals
Instructs learners about the importance of establishing a crisis communication plan
Taught by instructors who have extensive experience in crisis communications
Provides learners with the opportunity to practice their crisis communication skills through simulations
Save this course
Save Crisis Communications to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crisis Communications with these
activities:
Review 'Crisis Communication: Theory and Practice' by Robert Heath
Show steps
This book provides a comprehensive overview of crisis communication principles and case studies, enhancing your understanding of the topic.
View
Public Relations Theory: A Skills-Based and...
on Amazon
Show steps
-
Read the book thoroughly, taking notes on key concepts and theories.
-
Review case studies and analyze the communication strategies used in real-life crisis situations.
-
Reflect on the book's insights and consider how they apply to your own communication practices.
Review ethical rules for media communication
Show steps
Refreshing ethical guidelines for media communication will enhance your ability to respond to crisis situations effectively.
Browse courses on
Media Ethics
Show steps
-
Review ethical principles and rules from national and international organizations, such as the Society of Professional Journalists and the International Press Institute.
-
Discuss ethical considerations in crisis communication with colleagues or peers.
Follow tutorials on crisis response plans
Show steps
Following tutorials will provide you with a framework for developing and implementing effective crisis response plans.
Browse courses on
Crisis Management
Show steps
-
Search for online tutorials or webinars on crisis response planning.
-
Choose a reputable source that aligns with your industry or organization's needs.
-
Complete the tutorial or webinar and take notes on key concepts and best practices.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a mock press release for a crisis scenario
Show steps
Creating a mock press release will help you apply crisis communication principles and practice providing clear and concise information during a crisis.
Show steps
-
Identify a potential crisis scenario relevant to your industry or organization.
-
Gather relevant facts and information about the scenario.
-
Write a draft press release following the inverted pyramid style and including key messages.
-
Review and refine the press release for clarity, accuracy, and adherence to ethical guidelines.
Conduct mock interviews as a spokesperson
Show steps
Practicing mock interviews will build confidence and improve your ability to deliver key messages effectively during real-life media interactions.
Show steps
-
Prepare key messages and talking points based on a crisis scenario.
-
Conduct mock interviews with colleagues or peers, assuming the role of a spokesperson.
-
Record the interviews and review them for areas of improvement.
Attend a crisis communication workshop
Show steps
Attending a workshop will provide you with hands-on experience and insights from industry experts in crisis communication.
Browse courses on
Media Training
Show steps
-
Research and identify reputable crisis communication workshops in your area or online.
-
Register for a workshop that aligns with your learning objectives.
-
Attend the workshop, actively participate in discussions, and take notes.
Provide guidance to junior colleagues on crisis communication
Show steps
Mentoring others will reinforce your understanding of crisis communication principles and allow you to share your knowledge with emerging professionals.
Browse courses on
Mentoring
Show steps
-
Identify colleagues or students who could benefit from your guidance on crisis communication.
-
Offer support and provide advice on best practices, ethical considerations, and media relations.
-
Conduct mock interviews or role-playing exercises to provide practical experience.
Volunteer with a non-profit organization focused on crisis support
Show steps
Volunteering with a crisis support organization will provide you with practical experience in applying crisis communication skills in real-world situations.
Browse courses on
Community Engagement
Show steps
-
Research and identify non-profit organizations that provide crisis support services.
-
Contact the organization to inquire about volunteer opportunities.
-
Attend training and orientation programs to understand the organization's mission and protocols.
-
Provide support to individuals or families affected by crisis situations, following established guidelines and ethical principles.
Review 'Crisis Communication: Theory and Practice' by Robert Heath
Show steps
This book provides a comprehensive overview of crisis communication principles and case studies, enhancing your understanding of the topic.
View
Public Relations Theory: A Skills-Based and...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes on key concepts and theories.
- Review case studies and analyze the communication strategies used in real-life crisis situations.
- Reflect on the book's insights and consider how they apply to your own communication practices.
Review ethical rules for media communication
Show steps
Refreshing ethical guidelines for media communication will enhance your ability to respond to crisis situations effectively.
Browse courses on
Media Ethics
Show steps
Show steps
Show steps
- Review ethical principles and rules from national and international organizations, such as the Society of Professional Journalists and the International Press Institute.
- Discuss ethical considerations in crisis communication with colleagues or peers.
Follow tutorials on crisis response plans
Show steps
Following tutorials will provide you with a framework for developing and implementing effective crisis response plans.
Browse courses on
Crisis Management
Show steps
Show steps
Show steps
- Search for online tutorials or webinars on crisis response planning.
- Choose a reputable source that aligns with your industry or organization's needs.
- Complete the tutorial or webinar and take notes on key concepts and best practices.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop a mock press release for a crisis scenario
Show steps
Creating a mock press release will help you apply crisis communication principles and practice providing clear and concise information during a crisis.
Show steps
Show steps
Show steps
- Identify a potential crisis scenario relevant to your industry or organization.
- Gather relevant facts and information about the scenario.
- Write a draft press release following the inverted pyramid style and including key messages.
- Review and refine the press release for clarity, accuracy, and adherence to ethical guidelines.
Conduct mock interviews as a spokesperson
Show steps
Practicing mock interviews will build confidence and improve your ability to deliver key messages effectively during real-life media interactions.
Show steps
Show steps
Show steps
- Prepare key messages and talking points based on a crisis scenario.
- Conduct mock interviews with colleagues or peers, assuming the role of a spokesperson.
- Record the interviews and review them for areas of improvement.
Attend a crisis communication workshop
Show steps
Attending a workshop will provide you with hands-on experience and insights from industry experts in crisis communication.
Browse courses on
Media Training
Show steps
Show steps
Show steps
- Research and identify reputable crisis communication workshops in your area or online.
- Register for a workshop that aligns with your learning objectives.
- Attend the workshop, actively participate in discussions, and take notes.
Provide guidance to junior colleagues on crisis communication
Show steps
Mentoring others will reinforce your understanding of crisis communication principles and allow you to share your knowledge with emerging professionals.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify colleagues or students who could benefit from your guidance on crisis communication.
- Offer support and provide advice on best practices, ethical considerations, and media relations.
- Conduct mock interviews or role-playing exercises to provide practical experience.
Volunteer with a non-profit organization focused on crisis support
Show steps
Volunteering with a crisis support organization will provide you with practical experience in applying crisis communication skills in real-world situations.
Browse courses on
Community Engagement
Show steps
Show steps
Show steps
- Research and identify non-profit organizations that provide crisis support services.
- Contact the organization to inquire about volunteer opportunities.
- Attend training and orientation programs to understand the organization's mission and protocols.
- Provide support to individuals or families affected by crisis situations, following established guidelines and ethical principles.
Career center
Learners who complete Crisis Communications will develop knowledge and skills
that may be useful to these careers:
Crisis Communications Consultant
Crisis Communications Consultant
Crisis Communications Consultants help organizations prepare for and respond to crises. This course can help you build the skills and knowledge necessary to develop and implement crisis communications plans and strategies, and how to manage and respond to crises.
Spokesperson
Spokesperson
Spokespeople are responsible for representing a company to the public. This course can help you develop the skills and knowledge necessary to communicate effectively with the public, and how to manage media inquiries during crises.
Account Supervisor
Account Supervisor
Account Supervisors are often responsible for managing client communications during crises and emergencies. This course can help you build the skills and knowledge necessary to communicate clearly and effectively with clients during these difficult times.
Communications Manager
Communications Manager
Communications Managers are responsible for managing a company's communications with its employees, customers, and the public. This course can help you develop the skills and knowledge necessary to communicate effectively with all audiences, including during crises.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public relations. This course can help you develop the skills and knowledge necessary to build relationships with the public, and how to manage public relations during crises.
Strategic Communications Consultant
Strategic Communications Consultant
Strategic Communications Consultants help organizations develop and implement strategic communications plans. This course can help you learn how to develop and implement strategic communications plans and strategies, including crisis communications.
Reputation Manager
Reputation Manager
Reputation Managers are responsible for managing a company's reputation. This course can help you develop the skills and knowledge necessary to build and protect a company's reputation, and how to manage reputation during crises.
Vice President of Communications
Vice President of Communications
Vice Presidents of Communications are responsible for overseeing a company's communications. This course can help you develop the skills and knowledge necessary to manage a company's communications, including its crisis communications.
Chief Communications Officer
Chief Communications Officer
Chief Communications Officers are responsible for developing and implementing communications strategies for their organizations. This course can help you learn how to develop crisis communications plans and strategies, and how to manage and respond to crises.
Corporate Communications Manager
Corporate Communications Manager
Corporate Communications Managers are responsible for managing a company's corporate communications, including its crisis communications. This course can help you learn how to develop and implement crisis communications plans and strategies, and how to manage and respond to crises.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public relations. This course can help you develop the skills and knowledge necessary to build relationships with the public, and how to manage public relations during crises.
Media Relations Specialist
Media Relations Specialist
Media Relations Specialists are responsible for managing a company's media relations. This course can help you develop the skills and knowledge necessary to build relationships with journalists and the media, and how to manage media inquiries during crises.
Risk Communications Manager
Risk Communications Manager
Risk Communications Managers are responsible for managing a company's risk communications. This course can help you develop the skills and knowledge necessary to identify and assess risks, and how to communicate risks to stakeholders during crises.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. This course can help you develop the skills and knowledge necessary to build and manage a social media presence, and how to use social media to manage crises.
Journalist
Journalist
Journalists may report on crises and emergencies. This course may be useful for journalists who want to learn how to report on crises in a responsible and ethical way.
For more career information including salaries, visit:
OpenCourser.com/course/qhy7pu/crisis
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crisis Communications .
Provides a framework for crisis leadership, including how to make decisions, communicate with stakeholders, and manage the media during a crisis. It valuable resource for executives who want to be effective leaders during a crisis.
Provides a practical guide to crisis management, with a focus on strategic planning and decision-making. It covers topics such as crisis identification, crisis response, and crisis recovery.
Provides insights into the psychology of crisis communication, including how to understand the needs of stakeholders and develop effective messages. It valuable resource for practitioners who want to improve their crisis communications skills.
Provides a comprehensive overview of crisis communications, with a focus on theory and practice. It covers topics such as crisis planning, crisis response, and crisis evaluation.
Save
Provides an overview of the essential elements of crisis communication. It valuable resource for practitioners who want to understand the basics of crisis communications.
Provides guidance on how to lead and communicate in a crisis. It valuable resource for executives who want to be prepared for and handle crises effectively.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qhy7pu/crisis
Share
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Level
Introductory
Via
Coursera
Institution
IESE Business School
Instructors
Yago de la Cierva
Greg Burke
Language
English
This course belongs to a
collection
called
Communicating with Presence . It's comprised of three courses:
- Persuasive Communication
- Crisis Communications (viewing)
- The Role of the Media
Good to know
Meant for those who work in media relations
Meant for those who work in public relations
Covers a variety of crises, from natural disasters to financial scandals
Instructs learners about the importance of establishing a crisis communication plan
Taught by instructors who have extensive experience in crisis communications
Provides learners with the opportunity to practice their crisis communication skills through simulations
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