Public Relations: Media Crisis Communications from Udemy

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.

You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively.

Your reputation doesn't just remain intact; your reputation has improved.

You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What will students achieve or be able to do after taking this Public Relations course?

*Be able to Manage Crisis Communications

*Know how to appear Confident on the Camera

*Prepare Messages

*Speak in Sound Bites

*Handle tough questions

What do Udemy students say about this Public Relations course?

"5 Stars. Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar

"5 Stars. This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell

"5 Stars. I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win. " Janet Vasil

"5 Stars. The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more. " Abi-Gail Johnson

"5 Stars. Someone once said advice is only as good as the amount you pay for it... this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan Miller

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader.

Enroll in this public relations course today.

What's inside

Learning objectives

Being able to manage crisis communications
Know how to appear confident on camera
Prepare messages
Speak in sound bites
Handle tough questions

Delivering bad news to customers
Selling with stories
Communicating to drive change
Speaking under pressure
Communicate well in crisis

Being able to manage crisis communications
Know how to appear confident on camera
Prepare messages
Speak in sound bites
Handle tough questions
Delivering bad news to customers
Selling with stories
Communicating to drive change
Speaking under pressure
Communicate well in crisis

Syllabus

You Can Handle a Media Crisis and Come Out Ahead

Overview learn What Crisis Communications is

Learn how to Create Your Winning Crisis communications Message

Please Introduce Yourself

Learn how to Get the Message Out During a Crisis

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.

https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

The Biggest Crisis Blunders to Avoid - Public Relations

The Real Secret to Being Prepared for a Crisis: Practice on Video

Time to Give TJ a Piece of Your Mind

Final Public Relations Tips

Student Questions Answered Here for Public Relations: Media Crisis Communication

How to Rehearse

How to nudge executives to prepare for crisis media interviews

How does the spokesperson connect with human sentiment during a media crisis

How to Avoid using Jargon During a Crisis Media Interview

How would you handle a public health crisis (such as the pandemic)

How do you communicate to an angry person / media in a situation of crisis

Housekeeping Matters

Learn about Crisis communications Expert TJ Walker

7 Steps For Getting the Most Out of this Course

Your Crisis communications Questions Will Be Answered Here

Update - You Should Get on the TikTok App Now

One Last Chance to Make This Course Better for Your Permanent Learning Library

Course Update

Update to Public Relations: Media Crisis Communications

Crisis Media Training ChatGPT Tips Public Relations Media Crisis Communications

Extra Videos

If You Like to Learn by Reading

The Epic Disasters of BP

Here Is How You Can Get your Certificate of Completion for this Course

Bonus Lecture

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Delves into the complex and crucial topic of public relations during times of crisis, providing valuable insights for navigating these challenging situations

Taught by renowned media training expert TJ Walker, whose experience and expertise in crisis communications brings credibility to the course

Suitable for individuals responsible for reputation management in organizations, from CEOs to PR managers and crisis managers

Provides practical guidance on preparing and delivering messages to the media during a crisis, arming learners with essential skills

Emphasizes the importance of planning for crisis communications and offers strategies for developing effective messages and strategies

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Public Relations: Media Crisis Communications with these activities:

Media Relations Fundamentals

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Review the principles of media relations to understand how to build and maintain positive relationships with media outlets.

Browse courses on Media Relations

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Read books or articles on media relations
Attend webinars or online courses
Review case studies of successful media campaigns

Public Speaking Practice

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Enhance your public speaking skills to effectively communicate key messages and handle media inquiries with confidence.

Browse courses on Public Speaking

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Join a public speaking group or workshop
Practice delivering speeches and presentations
Record and review your performances

Review your public speaking or media presence skills

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Reinforcing your existing public speaking or media presence skills can increase your confidence when dealing with the media, which can help you prepare for delivering messages during a crisis.

Browse courses on Public Speaking

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Brush up on basic public speaking techniques
Practice delivering messages in front of a mirror or with a friend
Research media training techniques and consider taking a workshop

One other activity

Expand to see all activities and additional details

Show all four activities

Practice writing sound bites

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Sound bites are essential for getting your message across in a clear and concise way during a media interview. Practicing writing sound bites can help you prepare for this.

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Identify the key points you want to make
Write down your sound bites, making sure they are short and to the point
Practice delivering your sound bites out loud

Career center

Learners who complete Public Relations: Media Crisis Communications will develop knowledge and skills that may be useful to these careers:

Media Relations Manager

A Media Relations Manager is in charge of a company's media strategy. They are the primary contact for journalists and other media professionals. They may also write press releases, coordinate media events, and manage the company's social media presence. This course would be useful in helping a Media Relations Manager to prepare for and respond to media inquiries, especially during a crisis. It would also help them to develop the skills necessary to communicate effectively with the media.

See salaries and explore the career path for Media Relations Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image. They may develop and implement public relations campaigns, write press releases, and manage the company's social media presence. This course would be useful in helping a Public Relations Specialist to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Public Relations Specialist

Crisis Communications Manager

A Crisis Communications Manager is responsible for managing a company's communications during a crisis. They may develop and implement crisis communications plans, write press releases, and manage the company's social media presence. This course would be useful in helping a Crisis Communications Manager to develop the skills necessary to communicate effectively with the media and the public during a crisis.

See salaries and explore the career path for Crisis Communications Manager

Communications Director

A Communications Director is responsible for overseeing a company's communications strategy. They may develop and implement communications plans, write speeches, and manage the company's media relations. This course would be useful in helping a Communications Director to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Communications Director

Media Spokesperson

A Media Spokesperson is responsible for representing a company to the media. They may give interviews, write press releases, and manage the company's social media presence. This course would be useful in helping a Media Spokesperson to develop the skills necessary to communicate effectively with the media. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Media Spokesperson

Reputation Manager

A Reputation Manager is responsible for managing a company's reputation. They may develop and implement reputation management plans, write press releases, and manage the company's social media presence. This course would be useful in helping a Reputation Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Reputation Manager

Public Affairs Manager

A Public Affairs Manager is responsible for managing a company's relationships with government officials and the public. They may develop and implement public affairs campaigns, write speeches, and manage the company's media relations. This course would be useful in helping a Public Affairs Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Public Affairs Manager

Corporate Communications Manager

A Corporate Communications Manager is responsible for managing a company's internal and external communications. They may develop and implement communications plans, write speeches, and manage the company's media relations. This course would be useful in helping a Corporate Communications Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Corporate Communications Manager

Media Trainer

A Media Trainer is responsible for training individuals and organizations on how to communicate effectively with the media. They may develop and implement media training programs, conduct media training workshops, and provide media coaching. This course would be useful in helping a Media Trainer to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Media Trainer

Investor Relations Manager

An Investor Relations Manager is responsible for managing a company's relationships with investors. They may develop and implement investor relations campaigns, write speeches, and manage the company's media relations. This course would be useful in helping an Investor Relations Manager to develop the skills necessary to communicate effectively with investors and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Investor Relations Manager

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. They may develop and implement social media campaigns, write social media content, and manage the company's social media accounts. This course would be useful in helping a Social Media Manager to develop the skills necessary to communicate effectively with the public through social media. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Social Media Manager

Marketing Communications Manager

A Marketing Communications Manager is responsible for developing and implementing marketing communications campaigns. They may write press releases, manage the company's social media presence, and develop marketing materials. This course would be useful in helping a Marketing Communications Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Marketing Communications Manager

Speechwriter

A Speechwriter is responsible for writing speeches for politicians, executives, and other public figures. They may also write speeches for corporate events, conferences, and other special occasions. This course would be useful in helping a Speechwriter to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

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Journalist

A Journalist is responsible for gathering, writing, and reporting news and information. They may work for newspapers, magazines, websites, or television stations. This course would be useful in helping a Journalist to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.

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Public Relations Consultant

A Public Relations Consultant provides public relations services to clients. They may develop and implement public relations campaigns, write press releases, and manage the client's media relations. This course may be useful in helping a Public Relations Consultant to develop the skills necessary to communicate effectively with the media and the public. It may also help them to learn how to prepare for and respond to a crisis.

See salaries and explore the career path for Public Relations Consultant