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Public Relations

Media Crisis Communications

Media Training Worldwide Digital and TJ Walker

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.

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Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy-to-understand the message. And you get the exact quotes you want in the final stories.

You didn't pick or plan the Public Relations crisis, but you are ready to communicate effectively.

Your reputation doesn't just remain intact; your reputation has improved.

You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages, and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal, and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What will students achieve or be able to do after taking this Public Relations course?

*Be able to Manage Crisis Communications

*Know how to appear Confident on the Camera

*Prepare Messages

*Speak in Sound Bites

*Handle tough questions

What do Udemy students say about this Public Relations course?

"5 Stars. Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5-star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar

"5 Stars. This course is an excellent introduction to how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell

"5 Stars. I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win. " Janet Vasil

"5 Stars. The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more. " Abi-Gail Johnson

"5 Stars. Someone once said advice is only as good as the amount you pay for it... this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short, if you're in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan Miller

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

This course also helps students learn about the following topics: Delivering bad news to customers and the media, big picture thinking - thinking like a CEO, and how to be seen in the media as a purpose-driven leader and a vigilant leader.

Enroll in this public relations course today.

Enroll now

What's inside

Learning objectives

  • Being able to manage crisis communications
  • Know how to appear confident on camera
  • Prepare messages
  • Speak in sound bites
  • Handle tough questions
  • Delivering bad news to customers
  • Selling with stories
  • Communicating to drive change
  • Speaking under pressure
  • Communicate well in crisis

Syllabus

You Can Handle a Media Crisis and Come Out Ahead

Overview learn What Crisis Communications is

Learn how to Create Your Winning Crisis communications Message

Read more
Please Introduce Yourself

Learn how to Get the Message Out During a Crisis

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new


Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

The Biggest Crisis Blunders to Avoid - Public Relations
The Real Secret to Being Prepared for a Crisis: Practice on Video
Time to Give TJ a Piece of Your Mind
Final Public Relations Tips
Student Questions Answered Here for Public Relations: Media Crisis Communication
How to Rehearse
How to nudge executives to prepare for crisis media interviews
How does the spokesperson connect with human sentiment during a media crisis
How to Avoid using Jargon During a Crisis Media Interview
How would you handle a public health crisis (such as the pandemic)
How do you communicate to an angry person / media in a situation of crisis
Housekeeping Matters

Learn about Crisis communications Expert TJ Walker

7 Steps For Getting the Most Out of this Course

Your Crisis communications Questions Will Be Answered Here

Update - You Should Get on the TikTok App Now
One Last Chance to Make This Course Better for Your Permanent Learning Library
Course Update
Update to Public Relations: Media Crisis Communications
Crisis Media Training ChatGPT Tips Public Relations Media Crisis Communications
Extra Videos
If You Like to Learn by Reading
The Epic Disasters of BP
Here Is How You Can Get your Certificate of Completion for this Course
Bonus Lecture

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Delves into the complex and crucial topic of public relations during times of crisis, providing valuable insights for navigating these challenging situations
Taught by renowned media training expert TJ Walker, whose experience and expertise in crisis communications brings credibility to the course
Suitable for individuals responsible for reputation management in organizations, from CEOs to PR managers and crisis managers
Provides practical guidance on preparing and delivering messages to the media during a crisis, arming learners with essential skills
Emphasizes the importance of planning for crisis communications and offers strategies for developing effective messages and strategies

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Activities

Coming soon We're preparing activities for Public Relations: Media Crisis Communications. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Public Relations: Media Crisis Communications will develop knowledge and skills that may be useful to these careers:
Media Relations Manager
A Media Relations Manager is in charge of a company's media strategy. They are the primary contact for journalists and other media professionals. They may also write press releases, coordinate media events, and manage the company's social media presence. This course would be useful in helping a Media Relations Manager to prepare for and respond to media inquiries, especially during a crisis. It would also help them to develop the skills necessary to communicate effectively with the media.
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. They may develop and implement public relations campaigns, write press releases, and manage the company's social media presence. This course would be useful in helping a Public Relations Specialist to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Crisis Communications Manager
A Crisis Communications Manager is responsible for managing a company's communications during a crisis. They may develop and implement crisis communications plans, write press releases, and manage the company's social media presence. This course would be useful in helping a Crisis Communications Manager to develop the skills necessary to communicate effectively with the media and the public during a crisis.
Communications Director
A Communications Director is responsible for overseeing a company's communications strategy. They may develop and implement communications plans, write speeches, and manage the company's media relations. This course would be useful in helping a Communications Director to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Media Spokesperson
A Media Spokesperson is responsible for representing a company to the media. They may give interviews, write press releases, and manage the company's social media presence. This course would be useful in helping a Media Spokesperson to develop the skills necessary to communicate effectively with the media. It would also help them to learn how to prepare for and respond to a crisis.
Reputation Manager
A Reputation Manager is responsible for managing a company's reputation. They may develop and implement reputation management plans, write press releases, and manage the company's social media presence. This course would be useful in helping a Reputation Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Public Affairs Manager
A Public Affairs Manager is responsible for managing a company's relationships with government officials and the public. They may develop and implement public affairs campaigns, write speeches, and manage the company's media relations. This course would be useful in helping a Public Affairs Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Corporate Communications Manager
A Corporate Communications Manager is responsible for managing a company's internal and external communications. They may develop and implement communications plans, write speeches, and manage the company's media relations. This course would be useful in helping a Corporate Communications Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Media Trainer
A Media Trainer is responsible for training individuals and organizations on how to communicate effectively with the media. They may develop and implement media training programs, conduct media training workshops, and provide media coaching. This course would be useful in helping a Media Trainer to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Investor Relations Manager
An Investor Relations Manager is responsible for managing a company's relationships with investors. They may develop and implement investor relations campaigns, write speeches, and manage the company's media relations. This course would be useful in helping an Investor Relations Manager to develop the skills necessary to communicate effectively with investors and the public. It would also help them to learn how to prepare for and respond to a crisis.
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. They may develop and implement social media campaigns, write social media content, and manage the company's social media accounts. This course would be useful in helping a Social Media Manager to develop the skills necessary to communicate effectively with the public through social media. It would also help them to learn how to prepare for and respond to a crisis.
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and implementing marketing communications campaigns. They may write press releases, manage the company's social media presence, and develop marketing materials. This course would be useful in helping a Marketing Communications Manager to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Speechwriter
A Speechwriter is responsible for writing speeches for politicians, executives, and other public figures. They may also write speeches for corporate events, conferences, and other special occasions. This course would be useful in helping a Speechwriter to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Journalist
A Journalist is responsible for gathering, writing, and reporting news and information. They may work for newspapers, magazines, websites, or television stations. This course would be useful in helping a Journalist to develop the skills necessary to communicate effectively with the media and the public. It would also help them to learn how to prepare for and respond to a crisis.
Public Relations Consultant
A Public Relations Consultant provides public relations services to clients. They may develop and implement public relations campaigns, write press releases, and manage the client's media relations. This course may be useful in helping a Public Relations Consultant to develop the skills necessary to communicate effectively with the media and the public. It may also help them to learn how to prepare for and respond to a crisis.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Public Relations: Media Crisis Communications.
Provides a comprehensive overview of theories and practices in public relations and crisis communication, featuring global case studies from diverse contexts.
Introduces a useful situational crisis communication theory that sheds light on how organizations respond to crises and the effects of different strategies and tactics.
Provides a comprehensive guide to writing effectively for public relations and media, covering different types of content and channels.
Provides valuable theoretical and practical approaches for managing crises and reputation in the tourism and hospitality industry.
Provides an overview of the role of public relations in corporate communication while exploring key strategic perspectives in the field.
Provides a comprehensive guide to public speaking, covering key elements such as preparation, delivery, and audience engagement.

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