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Understanding Corporate Communications

Hector Sandoval

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

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This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.

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What's inside

Syllabus

Understanding Corporate Communications
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores the fundamentals of corporate communications and how they contribute to successful business operations
Covers both internal employee communications and external communications through media and public relations, providing a comprehensive understanding of the field
Taught by instructors with extensive experience in corporate communications, ensuring that you learn from industry professionals
Examines crisis communications and provides effective strategies for navigating communication challenges, ensuring you are prepared for real-world situations
Provides a strong foundation for those who wish to develop a career path in corporate communications
Requires participants to have a bachelor's degree and prior experience in communications or a related field, which may not be suitable for all learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Understanding Corporate Communications with these activities:
Review communication principles
Refresh your understanding of fundamental communication principles to provide a strong foundation for the course.
Browse courses on Communication Principles
Show steps
  • Read introductory textbooks or articles on communication theory.
  • Review lecture notes or online materials on communication principles.
  • Attend a workshop or webinar on communication skills.
Volunteer at a nonprofit organization focused on communication
Apply your communication skills in a practical setting by volunteering at a nonprofit organization.
Browse courses on Volunteerism
Show steps
  • Identify a nonprofit organization focused on communication or related fields.
  • Inquire about volunteer opportunities and match your skills to the organization's needs.
  • Assist with communication tasks such as writing, editing, or social media management.
Engage in peer-to-peer discussions on current communication issues
Collaborate with peers to discuss and analyze current trends and challenges in corporate communications.
Show steps
  • Form a peer group of individuals with diverse perspectives in corporate communications.
  • Select topics for discussion and facilitate group sessions.
  • Share insights, experiences, and best practices with peers.
Five other activities
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Attend industry conferences and workshops
Expand your professional network and gain insights from industry experts by attending relevant conferences and workshops.
Browse courses on Networking
Show steps
  • Identify industry conferences and workshops relevant to corporate communications.
  • Attend sessions and engage with speakers and attendees.
  • Connect with professionals on LinkedIn and other platforms.
Develop a communication plan
Create a comprehensive communication plan to solidify your understanding of internal employee communications.
Browse courses on Communication Plan
Show steps
  • Define the target audience and communication objectives.
  • Research and identify key communication channels.
  • Develop a content calendar and message strategy.
  • Implement the communication plan and track its effectiveness.
Write a white paper on trends in corporate communications
Research and document the latest trends and best practices in corporate communications to reinforce your understanding of the field.
Browse courses on Corporate Communications
Show steps
  • Conduct research on current and emerging trends in corporate communications.
  • Analyze data and identify patterns and insights.
  • Write a comprehensive white paper outlining your findings and recommendations.
Analyze case studies in crisis communications
Practice analyzing and developing strategies for handling crisis situations by examining real-world examples.
Browse courses on Crisis Communications
Show steps
  • Identify key crisis scenarios that could impact an organization.
  • Review case studies of effective and ineffective crisis communication responses.
  • Develop a crisis communication plan and practice responding to simulated crises.
Develop a social media campaign for a corporate organization
Gain practical experience in developing and executing a social media campaign to enhance your understanding of external communications.
Browse courses on Social Media Marketing
Show steps
  • Research the target audience and identify relevant social media platforms.
  • Develop a social media content strategy and schedule.
  • Create engaging content and manage social media accounts.
  • Monitor and track campaign results to optimize performance.

Career center

Learners who complete Understanding Corporate Communications will develop knowledge and skills that may be useful to these careers:
Corporate Communications Manager
Corporate Communications Managers oversee all internal and external communication for an organization. They may also be involved in crisis communications. This course will provide you with the knowledge and skills you need to be successful in this role, including how to develop and implement effective communication plans, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Corporate Communications Manager
Public relations manager
Public Relations Managers are responsible for managing an organization's public image and reputation. They work with the media, community groups, and other stakeholders to build and maintain positive relationships. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective public relations campaigns, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Public relations manager
Media Relations Manager
Media Relations Managers are responsible for managing an organization's relationships with the media. They work with reporters and editors to get positive coverage of the organization in the media. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective media relations campaigns, manage media inquiries, and build strong relationships with reporters and editors.
See salaries and explore the career path for Media Relations Manager
Internal Communications Manager
Internal Communications Managers are responsible for communicating with employees within an organization. They develop and implement communication plans to keep employees informed about important news and events, and to build a positive and engaged workforce. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective internal communication plans, manage employee communication channels, and build strong relationships with employees.
See salaries and explore the career path for Internal Communications Manager
Crisis Communications Manager
Crisis Communications Managers are responsible for managing an organization's response to crises. They develop and implement crisis communication plans, and work with the media and other stakeholders to communicate effectively during a crisis. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective crisis communication plans, manage media relations during a crisis, and build strong relationships with key stakeholders.
See salaries and explore the career path for Crisis Communications Manager
Communications Specialist
Communications Specialists are responsible for developing and implementing communication strategies for a variety of organizations. They may work in a variety of settings, including corporate, non-profit, and government. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective communication plans, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Communications Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing an organization's public image and reputation. They work with the media, community groups, and other stakeholders to build and maintain positive relationships. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective public relations campaigns, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Public Relations Specialist
Media Specialist
Media Specialists are responsible for managing an organization's relationships with the media. They work with reporters and editors to get positive coverage of the organization in the media. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective media relations campaigns, manage media inquiries, and build strong relationships with reporters and editors.
See salaries and explore the career path for Media Specialist
Internal Communications Specialist
Internal Communications Specialists are responsible for communicating with employees within an organization. They develop and implement communication plans to keep employees informed about important news and events, and to build a positive and engaged workforce. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective internal communication plans, manage employee communication channels, and build strong relationships with employees.
See salaries and explore the career path for Internal Communications Specialist
Crisis Communications Specialist
Crisis Communications Specialists are responsible for managing an organization's response to crises. They develop and implement crisis communication plans, and work with the media and other stakeholders to communicate effectively during a crisis. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective crisis communication plans, manage media relations during a crisis, and build strong relationships with key stakeholders.
See salaries and explore the career path for Crisis Communications Specialist
Communications Consultant
Communications Consultants provide advice and guidance to organizations on how to improve their communication strategies. They may work with a variety of clients, including businesses, non-profits, and government agencies. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective communication plans, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Communications Consultant
Public Relations Consultant
Public Relations Consultants provide advice and guidance to organizations on how to improve their public image and reputation. They may work with a variety of clients, including businesses, non-profits, and government agencies. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective public relations campaigns, manage media relations, and build strong relationships with key stakeholders.
See salaries and explore the career path for Public Relations Consultant
Media Consultant
Media Consultants provide advice and guidance to organizations on how to improve their relationships with the media. They may work with a variety of clients, including businesses, non-profits, and government agencies. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective media relations campaigns, manage media inquiries, and build strong relationships with reporters and editors.
See salaries and explore the career path for Media Consultant
Internal Communications Consultant
Internal Communications Consultants provide advice and guidance to organizations on how to improve their internal communication strategies. They may work with a variety of clients, including businesses, non-profits, and government agencies. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective internal communication plans, manage employee communication channels, and build strong relationships with employees.
See salaries and explore the career path for Internal Communications Consultant
Crisis Communications Consultant
Crisis Communications Consultants provide advice and guidance to organizations on how to improve their crisis communication strategies. They may work with a variety of clients, including businesses, non-profits, and government agencies. This course will provide you with the skills you need to be successful in this role, including how to develop and implement effective crisis communication plans, manage media relations during a crisis, and build strong relationships with key stakeholders.
See salaries and explore the career path for Crisis Communications Consultant

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Understanding Corporate Communications.
Cover image
The Elements of Style
Save
Classic guide to writing well. It useful resource for anyone who wants to improve their writing skills.
The Elements of Style
Paperback
Check
The Elements of Style
Kindle Edition
Check
Cover image
Extraordinary Lives
Save
Is another classic guide to writing well. It good choice for those who want to learn more about writing with clarity and conciseness.
Extraordinary Lives
Paperback
Check
Extraordinary Lives
Kindle Edition
Check
Cover image
Lonely Less
Save
Provides a practical guide to presentation skills. It useful resource for anyone who wants to learn more about how to give effective presentations.
Lonely Less
Paperback
Check
Lonely Less
Kindle Edition
Check
Cover image
Public Relations Theory
Save
This handbook provides a comprehensive overview of the corporate communications and public relations field, with contributions from leading experts in the field.
Public Relations Theory: A Skills-Based and Case...
Paperback
$$$
Public Relations Theory: Capabilities and...
Kindle Edition
$$$
Cover image
The Laws of Brand Storytelling: Win—and Keep—Your...
Save
Provides a guide to using visual storytelling to communicate effectively. It useful resource for anyone who wants to learn more about this topic.
The Laws of Brand Storytelling: Win—and Keep—Your...
Paperback
Check
The Laws of Brand Storytelling: Win—and Keep—Your...
Kindle Edition
Check
Cover image
The Public Relations Handbook
Save
This companion provides a comprehensive overview of the field of corporate communication, with essays from leading scholars and practitioners.
The Public Relations Handbook
Paperback
Check
The Public Relations Handbook
Kindle Edition
Check

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Course image
Effort
90 minutes
Level
Introductory
Via
Coursera
Institution
Starweaver
Instructor
Hector Sandoval
Language
English
Transcript
tiếng Việt
Good to know
Explores the fundamentals of corporate communications and how they contribute to successful business operations
Covers both internal employee communications and external communications through media and public relations, providing a comprehensive understanding of the field
Taught by instructors with extensive experience in corporate communications, ensuring that you learn from industry professionals
Examines crisis communications and provides effective strategies for navigating communication challenges, ensuring you are prepared for real-world situations
Provides a strong foundation for those who wish to develop a career path in corporate communications
Requires participants to have a bachelor's degree and prior experience in communications or a related field, which may not be suitable for all learners
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