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Curtis Webb

This course will teach you how to leverage product sales concepts and frameworks to create new strategies for your products and services.

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This course will teach you how to leverage product sales concepts and frameworks to create new strategies for your products and services.

Once the organization has finalized its strategy and vision, sales stakeholders are charged with helping achieve corporate and business goals. They do so by selling the organization’s products and services to paying customers. The sales function contributes to revenue by developing new relationships, cross-selling to existing customers, and proposing new channel partnerships. In this course, Exploring Product Sales, you’ll cover tools and frameworks sales stakeholders use to support the organization in executing strategy and vision. First, you’ll define sales role and responsibilities within an organization. Next, you’ll review the sales process including sales planning, opportunity development, and delivery. Finally, you’ll create a business development strategy using key components. At the end of this course, you’ll have the skills and knowledge of exploring product sales needed to contribute to strategic discussions with business leaders.

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What's inside

Syllabus

Course Overview
Introduction to Product Sales
Understanding the Sales Process
Exploring Sales Execution Tools
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Developing a Business Development Strategy

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Builds a strong foundation for beginners in product sales
Teaches tools and frameworks used by sales stakeholders
Develops knowledge of exploring product sales
Covers key components of business development strategy
Useful for sales stakeholders who want to contribute to strategic discussions
Taught by Curtis Webb, a recognized expert in product sales

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Product Sales with these activities:
Read Winning at Sales
Winning at Sales has been a popular title in the world of sales for many years. This book will introduce many of the concepts that are discussed in the course and provides a solid foundation for success.
Show steps
  • Read the introduction and Chapter 1.
  • Complete the exercises at the end of each chapter.
Review the sales process
This is an introductory course in exploring product sales. As such, it is highly beneficial to refresh your understanding of the sales process to improve your learning outcome.
Browse courses on Sales Process
Show steps
  • Review the different stages of the sales process.
  • Identify the key activities that take place in each stage.
  • Consider the different challenges that can occur at each stage.
Develop a sales pitch
Learning to craft a strong sales pitch is essential to success. In this project, you will put into practice much of what you will learn in this course.
Show steps
  • Identify the target market for your product or service.
  • Research the competition.
  • Determine the unique value proposition of your product or service.
  • Develop a sales pitch that highlights the benefits of your product or service.
Show all three activities

Career center

Learners who complete Exploring Product Sales will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An Entrepreneur starts and runs their own business. The sales process, execution tools, and business development strategies taught in this course will provide you with a foundation for developing and executing a sales strategy for your business.
Business Development Manager
A Business Development Manager identifies, qualifies, and develops new sales leads, and helps close deals. This course can be useful in developing your skills in opportunity development, sales execution tools, and business development strategies.
Consultant
A Consultant provides advice and guidance to businesses on a variety of topics, including sales and marketing. The skills and knowledge you gain from this course will enhance your ability to develop and execute sales strategies for your clients.
Salesforce Administrator
A Salesforce Administrator implements, configures, and maintains Salesforce software for businesses, and helps ensure the system is optimized for the sales team. Understanding the sales process and execution tools, as taught in this course, can be useful in your work.
Sales Engineer
A Sales Engineer helps customers understand how a product or service meets their needs, and provides technical expertise and support. By understanding the sales process and execution tools, as taught in this course, you can more effectively demonstrate the value of products and services to customers.
Project Manager
A Project Manager plans, executes, and closes projects. Understanding the sales process and execution tools, as taught in this course, can be useful in your work, particularly in managing projects related to sales or product development.
Customer Success Manager
A Customer Success Manager helps customers achieve success with a product or service, and builds relationships with customers. Understanding the sales process and execution tools, as taught in this course, can provide you with a foundation for building strong relationships with customers.
Sales Operations Manager
A Sales Operations Manager plans, implements, and manages sales operations and processes, and helps ensure that the sales team has the resources and support they need. This course may be useful in your understanding of sales planning, sales execution tools, and business development strategies.
Business Analyst
A Business Analyst analyzes business needs and develops solutions to improve business processes. This course may be useful in your understanding of the sales process and business development strategies, which can help you in analyzing sales data and identifying opportunities for improvement.
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. The skills and knowledge you gain from this course can help you build a foundation in the sales process and business development strategies, which can be useful in analyzing sales data and identifying opportunities for improvement.
Product Manager
A Product Manager is responsible for the development, launch, and marketing of products or services. This course, by teaching you the sales process, execution tools, and development strategies, can provide you with the knowledge to collaborate more effectively with sales teams and understand their needs.
Account Manager
An Account Manager manages relationships with clients by providing excellent customer service, resolving issues, and identifying opportunities for growth. The skills and knowledge you gain from this course will enhance your ability to create and execute sales strategies for your clients.
Marketing Manager
A Marketing Manager develops and executes marketing strategies to promote products, services, or brands. This course may be useful in helping you understand the sales process and how your marketing efforts can support sales goals.
Sales Manager
A Sales Manager ensures that their sales team meets quotas and goals, develops sales strategies, helps close deals, and trains the sales team. This course may be useful because it will help you build a foundation in the sales process, sales execution tools, and business development strategies.
Financial Analyst
A Financial Analyst analyzes financial data and provides recommendations on investment decisions. The business development strategies taught in this course may be useful in understanding how to develop and execute financial plans for businesses.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Exploring Product Sales.
Classic in the field of sales management and provides a comprehensive overview of the sales process.
Provides insights into the psychology of selling and how to use this knowledge to close more deals.
Is based on research and provides a sales methodology that can help increase sales conversion rates.
Step-by-step guide to building a sales team that can consistently generate high levels of revenue.
Classic in the field of business strategy and provides insights into how to navigate the challenges of innovation.

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