Corporate Entrepreneurship from edX

Entrepreneurial spirit, entrepreneurial culture, are terms that are heard and read repeatedly. These have emerged with renewed strength in an economy in which new and great business opportunities appear. For this reason, entrepreneurial skills are valued in companies and organizations that base their growth and competitive advantage on innovation.

It is increasingly common for entrepreneurial projects to be deployed within an established organization, which is known as intra-entrepreneurship or corporate entrepreneurship. Expand your knowledge on this topic with this online course.

The purpose of this administration course is to explain to participants the main concepts of corporate entrepreneurship and introduce topics of "Entrepreneurial Culture" aimed at developing competencies for the organic growth of the company or the development of the organization.

What you'll learn

The importance of innovation in organizations
Identify how innovation is linked to the development strategies of organizations
Corporate entrepreneurship as a strategy for organizational growth and development
The importance of entrepreneurial culture in the organization
The relevant elements for the design and implementation of a corporate entrepreneurship strategy

What's inside

Syllabus

Topic 1. Articulation of innovation as a growth strategy

1.1 Business innovation

1.2 From innovation to entrepreneurship

Topic 2. Development of entrepreneurial culture in the company

2.1 Corporate entrepreneurship as an organizational strategy

2.2 The culture of entrepreneurship

Topic 3. Design of strategies for corporate entrepreneurship and management of intra-entrepreneurship teams

3.1 The ecosystem of corporate entrepreneurship

3.2 Programs and projects of corporate entrepreneurship

Topic 4. Corporate entrepreneurship in practice

4.1 Entrepreneurial Organizations: From Idea to Practice

4.2 Assessing Corporate Entrepreneurship

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla habilidades personales y de crecimiento profesional en los estudiantes

Explica el espíritu empresarial desde una perspectiva organizacional

Fomenta la innovación y el crecimiento organizacional

Brinda herramientas para diseñar estrategias de emprendimiento corporativo

Aborda el ecosistema del emprendimiento corporativo

Explora casos prácticos de organizaciones emprendedoras

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Corporate Entrepreneurship with these activities:

Revise business strategy concepts

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Refresh your understanding of key business strategy concepts to build a stronger foundation for the course.

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Review notes or textbooks on business strategy frameworks and models.
Summarize key concepts and theories in your own words.

Attend industry conferences or webinars on corporate entrepreneurship

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Connect with professionals and learn about the latest trends and best practices in corporate entrepreneurship by attending industry events.

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Research upcoming conferences or webinars related to corporate entrepreneurship.
Register for and attend the event(s) of your choice.
Actively participate in discussions and networking opportunities.
Follow up with any valuable connections you make.

Solve case studies on innovation management

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Strengthen your ability to analyze and solve innovation-related challenges by practicing with case studies.

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Access case studies from reputable sources or online platforms.
Read and analyze the case studies carefully, identifying the key issues and challenges.
Develop and evaluate potential solutions, considering both strategic and operational aspects.
Prepare a brief presentation or summary of your findings and recommendations.

Two other activities

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Explore case studies of corporate entrepreneurship

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Enhance your understanding of how corporate entrepreneurship works in practice by analyzing real-world case studies.

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Identify reputable sources for case studies, such as Harvard Business Review or Stanford Business School.
Select case studies that align with the course topics.
Read and analyze the case studies, focusing on the key strategies and challenges involved.
Summarize your findings and identify lessons learned.

Launch a small-scale entrepreneurial project

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Gain hands-on experience in entrepreneurship by starting your own small-scale project, allowing you to apply the concepts learned in the course.

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Identify a problem or opportunity that you are passionate about.
Develop a solution or product that addresses the problem or opportunity.
Create a business plan outlining your strategy, target market, and financial projections.
Execute your plan and track your progress.
Evaluate the results and make adjustments as needed.

Career center

Learners who complete Corporate Entrepreneurship will develop knowledge and skills that may be useful to these careers:

Chief Innovation Officer

Chief Innovation Officers oversee all aspects of a company's innovation strategy. This course may be useful for Chief Innovation Officers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Innovation Manager

Innovation Managers lead innovation initiatives within organizations. This course may be useful for Innovation Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Product Manager

Product Managers are responsible for the development and marketing of products. This course may be useful for Product Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Business Development Manager

Business Development Managers identify and develop new business opportunities. This course may be useful for Business Development Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns. This course may be useful for Marketing Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Founder

Founders establish and run organizations. This course may be useful for Founders by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Sales Manager

Sales Managers are responsible for the sales performance of a company. This course may be useful for Sales Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Chief Executive Officer

Chief Executive Officers oversee all aspects of a company's operations. This course may be useful for Chief Executive Officers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Supply Chain Manager

Supply Chain Managers are responsible for the supply chain of a company. This course may be useful for Supply Chain Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Financial Manager

Financial Managers are responsible for the financial management of a company. This course may be useful for Financial Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Procurement Manager

Procurement Managers are responsible for the procurement of goods and services for a company. This course may be useful for Procurement Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Quality Control Manager

Quality Control Managers are responsible for the quality control of a company. This course may be useful for Quality Control Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Information Technology Manager

Information Technology Managers are responsible for the information technology function of a company. This course may be useful for Information Technology Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. This course may be useful for Operations Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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Human Resources Manager

Human Resources Managers are responsible for the human resources function of a company. This course may be useful for Human Resources Managers by teaching them about the importance of innovation in organizations and how to develop an entrepreneurial culture in a company.

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