Fundamentals of Entrepreneurship in the Family Business from edX

Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.

In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).

This online course delivers the knowledge and tools necessary for the success of a venture in the family business.

The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.

What's inside

Learning objectives

Generation of the entrepreneurial idea (ideation)
Market validation
Value proposition
Sales presentation to attract investors (business pitch)
1. understand and apply best practices in the family business

2. distinguish entrepreneurship and innovation models
3. implement entrepreneurship trends in your venture
4. carry out a transgenerational entrepreneurship project
5. determine the components of entrepreneurship:

Generation of the entrepreneurial idea (ideation)
Market validation
Value proposition
Sales presentation to attract investors (business pitch)
1. understand and apply best practices in the family business
2. distinguish entrepreneurship and innovation models
3. implement entrepreneurship trends in your venture
4. carry out a transgenerational entrepreneurship project
5. determine the components of entrepreneurship:

Syllabus

Topic 1. A Family Business Venture: the STEP Model

1.1 Entrepreneurial orientation of the family business

1.2 Familiness (resources unique to a family business)

Topic 2. Mega trends and entrepreneurship

2.1 Introduction to innovation and entrepreneurship

2.2 Mega trends and Family Office

Topic 3. Ideation and Market Validation

3.1 Ideation and Customer Discovery

3.2 Market Validation

Topic 4. Value Proposition

4.1 Opportunity Recognition

4.2 Business Model

Topic 5. Business Pitch (family and non-family investors)

5.1 Story Telling- Business pitch

5.2 Foundations of Family Intrapreneurship

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseñado para quienes buscan conocer y aplicar mejores prácticas en negocios familiares

Dirigido a estudiantes de emprendimiento que quieran desarrollar habilidades para el éxito en empresas familiares

Ideal para emprendedores y empresarios que buscan innovar y hacer crecer sus negocios familiares

Centrado en los componentes esenciales del emprendimiento, desde la generación de ideas hasta la presentación de propuestas de ventas

Impartido por profesores reconocidos en el campo del emprendimiento familiar

Ofrece una base sólida para comprender el modelo STEP de emprendimiento familiar

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of Entrepreneurship in the Family Business with these activities:

Organize Course Materials

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Review and prepare your course materials to enhance comprehension and retention.

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Gather and review all course materials.
Organize materials into logical categories.
Develop a system for easy access and retrieval.

Review El Mito del Emprendedor

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Review the key concepts of entrepreneurship and how they apply to family businesses.

View El mito del emprendedor on Amazon

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Read the book.
Take notes on the key concepts.
Summarize the book in a short paper.

Attend a Webinar on Family Business Succession Planning

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Gain insights and strategies for planning the successful succession of your family business.

Browse courses on Family Business

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Find a webinar on family business succession planning.
Register for the webinar.
Attend the webinar.

Five other activities

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Practice Pitching Your Family Business Idea

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Rehearse and refine your pitching skills to effectively communicate your family business idea.

Browse courses on Pitching

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Develop a pitch for your family business idea.
Practice your pitch in front of a mirror.
Get feedback from family members or friends.

Develop a Business Plan for a Family Business

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Gain hands-on experience in developing a business plan for a family business.

Browse courses on Business Planning

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Identify a family business that you are interested in working with.
Interview the family members involved in the business.
Develop a business plan for the family business.
Present your business plan to the family members.

Design a Marketing Plan for a Family Business

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Develop your marketing skills and create a marketing plan for a family business.

Browse courses on Marketing

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Identify the target market for the family business.
Develop a marketing strategy.
Create a marketing plan.
Present your marketing plan to the family members.

Write a Blog Post on the Benefits of Family Businesses

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Develop your writing skills and share your knowledge about the benefits of family businesses.

Browse courses on Family Business

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Choose a topic for your blog post.
Research the topic.
Write your blog post.
Publish your blog post.

Compile a List of Resources for Family Businesses

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Organize and share valuable information to support the success of family businesses.

Browse courses on Family Business

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Identify relevant resources for family businesses.
Gather and organize the resources.
Share the list of resources with other family businesses.

Career center

Learners who complete Fundamentals of Entrepreneurship in the Family Business will develop knowledge and skills that may be useful to these careers:

Family Business Owner

A Family Business Owner is someone who owns and operates a business with their family. This course is particularly relevant to Family Business Owners, as it teaches the tools and strategies of success that allow family businesses to transcend in a competitive environment. The skills taught in this course can help Family Business Owners to identify the strengths of their business and create a suitable business for next generations.

See salaries and explore the career path for Family Business Owner

Startup Founder

A Startup Founder is someone who starts their own business, typically with the goal of growing it into a large company. This course can help Startup Founders to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models and components such as value proposition, this course can help Startup Founders to learn how to create and manage a successful business.

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Entrepreneur

An Entrepreneur is someone who starts their own business, taking on the risks and rewards of doing so. This course, by teaching entrepreneurship and innovation models and components such as value proposition, can help Entrepreneurs better understand how to make their business a success. Furthermore, the skills taught in this course can be applied to any business, not solely those in the family.

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Intrapreneur

An Intrapreneur is someone who works within an existing organization to create new ideas and products. This course can help Intrapreneurs to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models and components such as value proposition, this course can help Intrapreneurs to learn how to identify and develop successful new ideas.

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Product Manager

A Product Manager is responsible for developing and managing the lifecycle of a product. This course can help Product Managers to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models, this course can help Product Managers to learn how to create and manage a successful product.

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Nonprofit Manager

A Nonprofit Manager is responsible for managing the operations of a nonprofit organization. This course can help Nonprofit Managers to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models, this course can help Nonprofit Managers to learn how to create and manage a successful nonprofit organization.

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Strategy Consultant

A Strategy Consultant helps companies to develop and implement their strategies. This course can help Strategy Consultants to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models, this course can help Strategy Consultants to better understand the needs of their clients and how to develop and implement successful strategies.

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Innovation Manager

An Innovation Manager is responsible for developing and implementing new ideas and products for a company. This course, by teaching innovation and entrepreneurship models, can help Innovation Managers to better understand how to identify and develop successful new ideas.

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Operations Manager

An Operations Manager is responsible for managing the day-to-day operations of a business. This course can help Operations Managers to develop the skills and knowledge that they need to be successful. By teaching components of entrepreneurship, such as market validation and value proposition, this course can help Operations Managers to better understand the needs of their customers and how to operate a business efficiently.

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Sales Manager

A Sales Manager is responsible for managing the sales team of a company. This course can help Sales Managers to develop the skills and knowledge that they need to be successful. By teaching components of entrepreneurship, such as market validation and value proposition, this course can help Sales Managers to better understand the needs of their customers and how to close a sale.

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Project Manager

A Project Manager is responsible for planning and managing projects. This course can help Project Managers to develop the skills and knowledge that they need to be successful. By teaching entrepreneurship and innovation models, this course can help Project Managers to learn how to plan and manage projects effectively.

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Marketing Manager

A Marketing Manager is responsible for developing and implementing marketing campaigns for a company. This course can help Marketing Managers to understand how to create and execute successful marketing campaigns. By teaching components of entrepreneurship, such as market validation and value proposition, this course can help Marketing Managers to better understand the needs of their customers.

See salaries and explore the career path for Marketing Manager

Investment Banker

An Investment Banker helps companies raise money by issuing stocks and bonds. This course can help Investment Bankers to understand how to evaluate and value different types of businesses. By teaching components of entrepreneurship, such as market validation and value proposition, this course can help Investment Bankers to better understand the potential of a business and its likelihood of success.

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Venture Capitalist

A Venture Capitalist invests in early-stage companies with the potential for high growth. This course can help Venture Capitalists to develop the skills and knowledge that they need to be successful, such as how to evaluate and value different types of businesses. By teaching components of entrepreneurship, such as market validation and value proposition, this course can help Venture Capitalists to better understand the potential of a business and its likelihood of success.

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Business Consultant

A Business Consultant works with individuals and organizations to analyze and improve their business strategies. A Business Consultant typically has an MBA, which means the Fundamentals of Entrepreneurship in the Family Business course may be useful. Furthermore, this course will teach the skills to identify tools and strategies that allow for a business to succeed. This can be done by implementing entrepreneurship and innovation models and learning about the components of entrepreneurship, such as market validation and value proposition. All of these skills and more are necessary to learn for a successful career as a Business Consultant.

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