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Fernando Sandoval Arzaga, David Salvador Xotlanihua González, Juan Pablo Murra Lascurain, Luis Antonio Marquez-Heine, Fernando Moya Dávila, and José Ernesto Amorós Espinosa

In a highly interconnected, fast-moving world, business and innovation cycles have been shrinking like never before. Companies’ life has decreased to less than a third in the last 30 years. Democratization of innovation has opened limitless possibilities for many people, companies and regions around the world. Entrepreneurs, innovators and startups, in particular, have taken advantage of the opportunities that digital transformation is currently taking place.

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In a highly interconnected, fast-moving world, business and innovation cycles have been shrinking like never before. Companies’ life has decreased to less than a third in the last 30 years. Democratization of innovation has opened limitless possibilities for many people, companies and regions around the world. Entrepreneurs, innovators and startups, in particular, have taken advantage of the opportunities that digital transformation is currently taking place.

This MicroMasters program consisting of 6 online courses is dedicated to understanding:

  • Strategy, key concepts and tools that entrepreneurs require to create value and scale their business projects or new venture.
  • Methodologies for solving problems and innovative solutions that require research, persistence and determination.
  • Business models and how to start a new entrepreneurial project or build a growth company; how to build, manage and maintain corporate venture capital and a corporate entrepreneurship mechanism for innovation; and the specific tools and models to create synergy in the family business and develop a transgenerational entrepreneurial spirit.

This program is focused on innovation and entrepreneurship for startups, corporations and family businesses. Moreover, gives sources of innovation and best practices that can be applied on marketing strategies helping to open up to new markets.

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What's inside

Six courses

Leadership in the family business

(37 hours)
Para que la empresa familiar trascienda y la compañía se sostenga en el tiempo, en este curso de emprendimiento y administración de empresas, tendrás la oportunidad de comprender la complejidad de las dinámicas familiares y empresariales, reflexionar sobre los roles y formas de pensar del líder de la familia y hacer un diagnóstico del emprendimiento.

Fundamentals of Entrepreneurship in the Family Business

(37 hours)
Hoy en día, las empresas familiares son indispensables en nuestra economía. Por eso, este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, tomando en cuenta modelos de emprendimiento e innovación que te permitirán aprovechar las fortalezas que posee la empresa familiar, para crear un negocio adecuado para las próximas generaciones.

Entrepreneurial Mindset

(26 hours)
En un mundo volátil, incierto, complejo, hiperconectado y ambiguo, los ciclos de negocio e innovación se están reduciendo como nunca antes. El ciclo de vida de las empresas se ha reducido a menos de un tercio en los últimos 30 años.

Design and innovation of business model

(26 hours)
El núcleo del Diseño del Modelo de Negocio radica en las habilidades y el liderazgo del gerente emprendedor. Requiere un enfoque disciplinado para buscar oportunidades, así como reunir y alinear recursos para lograr objetivos importantes.

Organizational innovation and creativity

(26 hours)
Este curso de gestión se centra en el proceso de innovación presentando a los estudiantes metodologías para la resolución de problemas e innovación que requieren investigación, persistencia y agilidad.

Corporate Entrepreneurship

(26 hours)
El espíritu emprendedor y la cultura empresarial son términos que se escuchan y leen reiteradamente. Estos han surgido con renovada fuerza en una economía en la que aparecen nuevas y grandes oportunidades de negocio. Por ello, las habilidades emprendedoras son valoradas en empresas y organizaciones que basan su crecimiento y ventaja competitiva en la innovación.

Learning objectives

  • Determine strategies and tools that entrepreneurs and startups use to develop and launch innovations.
  • Identify concepts of business model, design unique value propositions and distinguish principles of innovation.
  • Distinguish elements of a business model and value technology as a strategy to identify with the key audience.
  • Explain the importance of innovation that takes place in organizations and identify how innovation is linked to the development strategies of organizations.
  • Apply strategies, tools, models to orchestrate family business, identify and apply the characteristics that will allow you to be a good business leader.
  • Distinguish the models of entrepreneurship and innovation for implementing trends in entrepreneurship in your business today.

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