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Fernando Moya Dávila
and
Luis Antonio Marquez-Heine
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
Read more
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
Read more
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place.
In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully.
This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets.
You will understand:
• How to validate a problem and its solution (Problem-Solution Fit)
• How to validate if a product has an acceptance in a market (Product-Market Fit)
• How to scale your ventures (Business Model Fit)
Register for this course and see more details by visiting:
OpenCourser.com/course/ldowzj/entrepreneurial
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What's inside
Learning objectives
- Identify basic concepts of innovative entrepreneurship to innovate and create value in the company
- Determine strategies and tools that entrepreneurs and startups use to develop and undertake innovations
- Explain how entrepreneurs can go from an idea to a product and scale it
- Analyze innovation initiatives within the organization
- Identify basic concepts of innovative entrepreneurship to innovate and create value in the company
- Determine strategies and tools that entrepreneurs and startups use to develop and undertake innovations
- Explain how entrepreneurs can go from an idea to a product and scale it
- Analyze innovation initiatives within the organization
Syllabus
Topic 1. Innovative entrepreneurship
1.1 Why are we in an entrepreneurship course?
1.2 Megatrends
Topic 2. Lean entrepreneurship
Read more
Syllabus
Topic 1. Innovative entrepreneurship
1.1 Why are we in an entrepreneurship course?
1.2 Megatrends
Topic 2. Lean entrepreneurship
Read more
2.1 Problem-Solution, Product-Market, and Business Model Fit
2.2 Canvas business model, discovering and validating clients
Topic 3. Designing a business model
3.1 Types of business model
3.2 Pivoting and iteration
Topic 4. Corporate entrepreneurship
4.1 Corporate entrepreneurship and growth horizons
4.2 Entrepreneurship teams
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Apunta a profesionales que quieran desarrollar habilidades emprendedoras e innovadoras en el ámbito empresarial
Proporciona estrategias y herramientas para emprender iniciativas innovadoras y escalar proyectos empresariales
Expone los conceptos clave para identificar problemas y soluciones viables, validar productos en el mercado y escalar negocios
Educa sobre la adaptación y la iteración en el desarrollo de modelos de negocio
Enfocado en el espíritu empresarial, este curso es idóneo para quienes buscan desarrollar habilidades emprendedoras y de innovación
El programa aborda los conceptos fundamentales del espíritu empresarial innovador y el desarrollo de modelos de negocio
Save this course
Save Entrepreneurial Mindset to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurial Mindset with these
activities:
Repaso de conceptos básicos de mercadotecnia
Show steps
Refrescar los conocimientos básicos de mercadotecnia para una mejor comprensión de la validación de productos y ajuste al mercado.
Browse courses on
Marketing
Show steps
-
Revisar textos de mercadotecnia
-
Resolver ejercicios de práctica
Carpeta de recursos de innovación empresarial
Show steps
Organizar y ampliar notas, materiales de clase y recursos externos para crear una base de conocimientos integral.
Show steps
-
Identificar recursos relevantes
-
Compilar y categorizar materiales
Revisión del libro 'El Manual de Innovación'
Show steps
Comprender los principios fundamentales de la innovación disruptiva y su aplicación en entornos empresariales.
View
Solución de los Innovadores: Crear Y Sostener...
on Amazon
Show steps
-
Leer el libro
-
Destacar y anotar pasajes importantes
One other activity
Expand to see all activities and additional details
Show all four activities
Simulación de un lanzamiento de producto
Show steps
Poner en práctica los conocimientos adquiridos sobre validación de productos y ajuste al mercado mediante una simulación de lanzamiento.
Show steps
-
Formar un equipo
-
Identificar una oportunidad de mercado
-
Diseñar un prototipo
-
Testar el prototipo con clientes potenciales
-
Hacer iteraciones en función de los comentarios de los clientes
Repaso de conceptos básicos de mercadotecnia
Show steps
Refrescar los conocimientos básicos de mercadotecnia para una mejor comprensión de la validación de productos y ajuste al mercado.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Revisar textos de mercadotecnia
- Resolver ejercicios de práctica
Carpeta de recursos de innovación empresarial
Show steps
Organizar y ampliar notas, materiales de clase y recursos externos para crear una base de conocimientos integral.
Show steps
Show steps
Show steps
- Identificar recursos relevantes
- Compilar y categorizar materiales
Revisión del libro 'El Manual de Innovación'
Show steps
Comprender los principios fundamentales de la innovación disruptiva y su aplicación en entornos empresariales.
View
Solución de los Innovadores: Crear Y Sostener...
on Amazon
Show steps
Show steps
Show steps
- Leer el libro
- Destacar y anotar pasajes importantes
One other activity
Expand to see all activities and additional details
Show all four activities
Simulación de un lanzamiento de producto
Show steps
Poner en práctica los conocimientos adquiridos sobre validación de productos y ajuste al mercado mediante una simulación de lanzamiento.
Show steps
Show steps
Show steps
- Formar un equipo
- Identificar una oportunidad de mercado
- Diseñar un prototipo
- Testar el prototipo con clientes potenciales
- Hacer iteraciones en función de los comentarios de los clientes
Career center
Learners who complete Entrepreneurial Mindset will develop knowledge and skills
that may be useful to these careers:
Founder
Founder
Founders are individuals who establish and lead businesses from the ground up. With an entrepreneurial mindset, they spot market gaps and turn innovative ideas into successful ventures. Through this course, aspiring founders can enhance their understanding of problem-solution fit, product-market fit, and business model fit, which are crucial for building sustainable and impactful businesses.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products or features. They collaborate with various teams to ensure products meet customer needs and align with the company's overall strategy. This course provides a strong foundation for Product Managers by equipping them with techniques for validating product-market fit and understanding market trends.
Business Analyst
Business Analyst
Business Analysts identify and solve business problems by analyzing data and understanding stakeholder needs. This course empowers Business Analysts with tools and strategies for developing innovative solutions that drive business growth. By understanding the process of validating problem-solution fit and business model fit, they can contribute effectively to organizational success.
Entrepreneur
Entrepreneur
Entrepreneurs combine creativity, innovation, and risk-taking to start and grow their own businesses. This course provides aspiring entrepreneurs with the knowledge and skills they need to navigate the entrepreneurial landscape. They will learn how to identify market opportunities, develop viable business models, and build strong venture teams.
Consultant
Consultant
Consultants provide expert advice and solutions to help businesses improve their performance. This course equips aspiring consultants with the frameworks and methodologies used to analyze business challenges and develop innovative solutions. By understanding the concepts of business model innovation and scaling, consultants can add value to their clients and drive positive change.
Intrapreneur
Intrapreneur
Intrapreneurs are individuals within organizations who drive innovation and create new ventures. This course provides valuable tools and frameworks for aspiring intrapreneurs to develop innovative ideas, build a business case, and gain support from stakeholders. By understanding the principles of corporate entrepreneurship, they can contribute to the growth and success of their organizations.
Innovation Manager
Innovation Manager
Innovation Managers are responsible for fostering a culture of innovation within organizations. They identify and develop new ideas, manage innovation projects, and create an environment conducive to creativity. This course provides Innovation Managers with a comprehensive understanding of innovation principles, tools, and best practices, enabling them to lead successful innovation initiatives.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing and executing strategies to drive business growth and revenue. This course provides Business Development Managers with the skills and knowledge to identify new markets, develop partnerships, and build strong customer relationships. By understanding the principles of business model innovation and customer validation, they can create and implement effective business development strategies.
Venture Capitalist
Venture Capitalist
Venture Capitalists invest in early-stage, high-growth companies with the potential to generate significant returns. This course provides aspiring Venture Capitalists with insights into the venture capital industry, investment strategies, and due diligence processes. By understanding the principles of business model evaluation and scaling, they can make informed investment decisions and support the growth of innovative ventures.
Program Manager
Program Manager
Program Managers are responsible for planning, executing, and evaluating programs or projects within organizations. This course provides Program Managers with the tools and frameworks to define program objectives, manage resources, and track progress. By understanding the principles of business model innovation and project management, they can ensure successful program implementation and delivery.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products or services and build brand awareness. This course provides Marketing Managers with an understanding of market research techniques, customer segmentation, and brand positioning. By understanding the principles of product-market fit and customer validation, they can create and execute effective marketing strategies that drive business growth.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve revenue targets. This course provides Sales Managers with the skills and knowledge to develop sales strategies, manage customer relationships, and close deals. By understanding the principles of customer validation and business model innovation, they can create and implement effective sales strategies that drive revenue growth.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of an organization. This course provides Operations Managers with the tools and frameworks to streamline processes, improve efficiency, and reduce costs. By understanding the principles of business model innovation and process optimization, they can create and implement effective operational strategies that drive business success.
Financial Analyst
Financial Analyst
Financial Analysts provide financial advice and support to businesses and investors. This course provides Financial Analysts with the knowledge and tools to analyze financial data, evaluate investment opportunities, and make informed recommendations. By understanding the principles of business model evaluation and financial modeling, they can provide valuable insights and support to decision-makers.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for managing the human capital of an organization. This course provides Human Resources Managers with the tools and frameworks to attract, develop, and retain talented employees. By understanding the principles of corporate entrepreneurship and innovation, they can create and implement effective HR strategies that support the growth and success of the organization.
For more career information including salaries, visit:
OpenCourser.com/course/ldowzj/entrepreneurial
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurial Mindset.
Guía práctica para emprendedores que cubre todos los aspectos del proceso de creación de una empresa, desde la identificación de una oportunidad hasta la obtención de financiación.
Libro seminal que popularizó el método Lean Startup. Proporciona un marco para desarrollar y validar ideas de negocio rápidamente y con un coste mínimo.
Libro seminal que analiza los desafíos que enfrentan las empresas establecidas cuando se enfrentan a innovaciones disruptivas. Ofrece información valiosa para emprendedores que quieren crear empresas innovadoras que puedan superar a los incumbentes.
Guía inspiradora y motivadora para emprendedores que quieren dar el salto y empezar su propio negocio.
Save
Colección de ensayos de Peter Drucker sobre innovación y emprendimiento. Proporciona una visión perspicaz de los desafíos y oportunidades de la creación de nuevas empresas.
Libro que introduce el concepto de lienzo de modelo de negocio. Proporciona una herramienta y un marco para diseñar y evaluar modelos de negocio innovadores.
Save
Libro inspirador que enfatiza la importancia de tener un propósito claro y convincente. Ofrece información valiosa para emprendedores que quieren crear negocios que marquen la diferencia.
Libro provocador que desafía los mitos comunes sobre el emprendimiento. Ofrece una visión realista de lo que se necesita para tener éxito.
Save
Libro de memorias de Reid Hoffman, cofundador de LinkedIn. Comparte sus experiencias y conocimientos sobre el emprendimiento y la creación de empresas de éxito.
Save
Estudio de investigación que identifica los factores que hacen que las empresas tengan éxito a largo plazo. Proporciona información valiosa para emprendedores que quieren construir negocios sostenibles.
Save
Libro de psicología que analiza el papel de los hábitos en nuestras vidas. Proporciona información valiosa para emprendedores que quieren desarrollar hábitos productivos y sostenibles.
Libro clásico de estrategia militar que se ha aplicado a los negocios y al emprendimiento. Proporciona principios y tácticas atemporales que pueden ser valiosos para los emprendedores que buscan superar los desafíos y lograr el éxito.
Save
Libro inspirador que enseña a los lectores cómo iniciar un negocio con un presupuesto limitado. Ofrece consejos prácticos y estrategias para emprendedores que quieren empezar con pocos recursos.
Libro de finanzas personales que enseña a los lectores cómo generar ingresos pasivos y lograr la independencia financiera. Ofrece información valiosa para emprendedores que quieren construir riqueza.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ldowzj/entrepreneurial
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Effort
5 to 8 hours per week for 4 weeks
Level
Advanced
Via
edX
Institution
Tecnológico de Monterrey
Instructors
Fernando Moya Dávila
Luis Antonio Marquez-Heine
Session
April 1, 2024
- May 4, 2025
Language
Español
Transcript
English
This course belongs to a
collection
called
Innovation & Entrepreneurship. It's comprised of six courses:
Good to know
Apunta a profesionales que quieran desarrollar habilidades emprendedoras e innovadoras en el ámbito empresarial
Proporciona estrategias y herramientas para emprender iniciativas innovadoras y escalar proyectos empresariales
Expone los conceptos clave para identificar problemas y soluciones viables, validar productos en el mercado y escalar negocios
Educa sobre la adaptación y la iteración en el desarrollo de modelos de negocio
Enfocado en el espíritu empresarial, este curso es idóneo para quienes buscan desarrollar habilidades emprendedoras y de innovación
El programa aborda los conceptos fundamentales del espíritu empresarial innovador y el desarrollo de modelos de negocio
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