Design and innovation of business model from edX

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals.

In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence.

The focus of this course is on four pillars:

1. Observation as a key element to discover business patterns.

2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design.

3. The concept of white space as "potential activities not defined or mentioned in the current business model".

4. Storytelling and establishing contact.

Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model.

What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks.

According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them."

An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.

What's inside

Learning objectives

Distinguish the elements of a business model.
Organize complexity through: visual thinking, mapping and system design.
Identify key business patterns through the bmc.
Explain the concept of blank space to identify opportunities.
Identify storytelling as a component of the design and innovation of the business model.

Outline business models that take into account social and community well-being.
Estimate time and stress to solve a problem in different settings and environments.
Identify underlying problems through the formulation of the correct questions.
Value technology as a strategy to connect with the key audience.

Distinguish the elements of a business model.
Organize complexity through: visual thinking, mapping and system design.
Identify key business patterns through the bmc.
Explain the concept of blank space to identify opportunities.
Identify storytelling as a component of the design and innovation of the business model.
Outline business models that take into account social and community well-being.
Estimate time and stress to solve a problem in different settings and environments.
Identify underlying problems through the formulation of the correct questions.
Value technology as a strategy to connect with the key audience.

Syllabus

Topic 1. Introduction, Concept and History of Business Models

1.1 What is a Business Model?

1.2 Blank Spaces

Topic 2. Strategy, Innovation and Organizational Development as an integral part in the definition and design of business models

2.1 The end of the Sustainable Competitive Advantage

2.2 Skills to develop your Business Model

Topic 3. Methodologies to develop your Business Model

3.1 Methodologies to develop your Business Model I

3.2 Methodologies to develop your Business Model II

Topic 4. Different Types of Business Models

4.1 Business Model I

4.2 Business Model II

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseña modelos de negocio considerando el bienestar social y comunitario

Desarrolla habilidades de observación para descubrir patrones de negocios

Fortalece habilidades de intuición y pensamiento visual, aplicando métodos cuantitativos

Identifica espacios en blanco como oportunidades de negocio fuera del modelo de negocio actual

Organiza la complejidad mediante el pensamiento visual, el mapeo y el diseño de sistemas

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design and innovation of business model with these activities:

Practise observation and identification of business models

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Refreshes and reinforces observation skills, which are key to discovering business patterns in this course.

Browse courses on Business Model

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Review materials on observation techniques in business model design.
Analyse real-world examples of business models, identifying their key elements and patterns.
Practice using visual mapping tools to represent business models.

Review business modeling concepts

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Reinforce your understanding of fundamental business modeling concepts covered in this course.

Browse courses on Business Models

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Read through previous notes and materials on business modeling.
Retake practice quizzes or review old exams on these topics.
Complete any assignments or projects that focused on business modeling.

Explore design thinking methodologies for business model innovation

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Introduces design thinking principles and methodologies, which are essential for developing creative and innovative business models.

Browse courses on Design Thinking

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Review online tutorials on design thinking for business.
Apply design thinking principles to real-world business challenges.
Seek feedback on your design thinking solutions from peers or experts.

Three other activities

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Develop a visual representation of a real-world business model

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Strengthens understanding of business model components and relationships by creating a visual representation of a real-world business model.

Browse courses on Business Model Analysis

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Select a real-world business model to analyse.
Identify the key elements and relationships within the business model.
Create a visual representation of the business model using tools like diagrams or mind maps.

Attend a workshop on business model innovation and design

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Provides in-depth exposure to advanced business model innovation and design concepts through hands-on exercises and expert guidance.

Browse courses on Business Model Innovation

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Identify and register for a relevant workshop.
Actively participate in the workshop activities and discussions.
Apply the learnings from the workshop to your own business model development projects.

Develop a business model canvas for a potential business venture

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Provides hands-on experience in building a comprehensive business model for a new venture, applying the concepts learned in the course.

Browse courses on Business Model Canvas

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Identify a potential business opportunity.
Develop the key elements of the business model canvas for the venture.
Validate the business model assumptions and potential risks.

Career center

Learners who complete Design and innovation of business model will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants help organizations improve their performance. They typically have a background in business, engineering, or another field. Design and Innovation of Business Model may be useful for this role in helping you learn to identify underlying problems through the formulation of the correct questions.

See salaries and explore the career path for Management Consultant

Project Manager

Project Managers plan, direct, and coordinate projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. Design and Innovation of Business Model may be useful for this role in helping you learn to identify underlying problems through the formulation of the correct questions.

See salaries and explore the career path for Project Manager

Product Manager

Product Managers are responsible for the development and management of products. They typically have a background in engineering, design, or marketing. Design and Innovation of Business Model may be useful in this role by helping you learn to organize complexity through visual thinking, mapping, and system design.

See salaries and explore the career path for Product Manager

Systems Analyst

Systems Analysts design, develop, and implement computer systems. They typically have a background in computer science, engineering, or a related field. Design and Innovation of Business Model may be useful in this role by helping you learn to organize complexity through visual thinking, mapping, and system design.

See salaries and explore the career path for Systems Analyst

Strategy Consultant

Strategy Consultants help organizations develop and implement strategies to achieve their goals. They typically have a background in business, economics, or a related field. Design and Innovation of Business Model may be useful for this role in helping you learn to identify underlying problems through the formulation of the correct questions.

See salaries and explore the career path for Strategy Consultant

Design Thinking Consultant

Design Thinking Consultants help organizations solve problems and create new products and services by applying design thinking principles. They typically have a background in design, engineering, or business. Design and Innovation of Business Model may be helpful for this role in helping you learn to organize complexity through visual thinking, mapping, and system design.

See salaries and explore the career path for Design Thinking Consultant

Business Consultant

Business Consultants analyze businesses to identify areas for improvement. They may create strategic plans, offer advice on operations, implement new systems, or help businesses cut costs. Design and Innovation of Business Model may be useful for this role in helping you learn to identify key business patterns and outline business models that take social and community well-being into account.

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Sales Manager

Sales Managers lead and manage sales teams. They are responsible for developing and implementing sales strategies and ensuring that sales targets are met. Design and Innovation of Business Model may be useful for this role in helping you learn to identify key business patterns and outline business models that take social and community well-being into account.

See salaries and explore the career path for Sales Manager

Business Analyst

A Business Analyst combines training in business domains such as finance, human resources, operations management, etc. with an understanding of information technology. Business Analysts translate business requirements into technical specifications and guide the project team throughout the implementation. Design and Innovation of Business Model may help you build a foundation for this role by teaching you how to define a Business Model and identify key business patterns.

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Business Development Manager

Business Development Managers develop new business opportunities and work to grow revenue. They typically will plan, lead, and manage all aspects of the sales process. Design and Innovation of Business Model may be useful for this role in helping you learn to distinguish the elements of a Business Model and explain the concept of blank space to identify opportunities.

See salaries and explore the career path for Business Development Manager

Entrepreneur

Entrepreneurs start and run their own businesses. They are typically innovative and creative people who are willing to take risks. Design and Innovation of Business Model may be useful for this role by helping you learn to estimate time and stress to solve a problem in different settings and environments.

See salaries and explore the career path for Entrepreneur

Innovation Manager

Innovation Managers lead and manage innovation initiatives within organizations. They are responsible for developing and implementing new products, services, and processes. Design and Innovation of Business Model may be useful in this role in helping you learn to value technology as a strategy to connect with key audience.

See salaries and explore the career path for Innovation Manager

Technical Writer

Technical Writers develop and write technical documentation, such as user manuals, training materials, and white papers. They typically have a background in technical writing, engineering, or a related field. Design and Innovation of Business Model may be useful for this role in helping you learn to identify storytelling as a component of the Design and Innovation of the Business Model.

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Marketing Manager

Marketing Managers develop and implement marketing campaigns to promote products and services. They typically have a background in marketing, communications, or a related field. Design and Innovation of Business Model may be useful in this role in helping you learn to identify storytelling as a component of the Design and Innovation of the Business Model.

See salaries and explore the career path for Marketing Manager

Operations Manager

Operations Managers plan, direct, and coordinate the operations of an organization. They are responsible for ensuring that the organization runs smoothly and efficiently. Design and Innovation of Business Model may be useful for this role by helping you learn to distinguish the elements of a business model and estimate time and stress to solve a problem in different settings and environments.

See salaries and explore the career path for Operations Manager