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Business Model Canvas

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May 1, 2024 Updated May 9, 2025 19 minute read

The Business Model Canvas (BMC) is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. This powerful tool helps businesses, from startups to established corporations, to describe, design, challenge, invent, and pivot their business models. The BMC provides a shared language for teams to understand and innovate on their business model, simplifying complex concepts into an accessible, single-page overview.

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We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Model Canvas.
Introduces the Business Model Canvas, a tool that helps visualize and assess business models. It provides a comprehensive overview of the key elements of a business model and how they interact.
Focuses on the value proposition, one of the key elements of the Business Model Canvas. It provides a step-by-step process for developing and testing value propositions.
Tells a fictional story of a technology project that is failing and how it is turned around using the DevOps methodology.
This ancient Chinese military treatise provides timeless principles that can be applied to business and strategy.
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