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Daniel Gordon
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Read more
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Read more
Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:
• Identifying how to create and deliver value for existing and future customers of the company;
• Learning how to extract value for the corporate venture in a sustainable fashion;
• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model
Register for this course and see more details by visiting:
OpenCourser.com/course/2pvvhx/building
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What's inside
Syllabus
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
Read more
Syllabus
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
Read more
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops key skills for corporate innovation and entrepreneurship through business modeling practices
Well structured and focuses on corporate venture specifics
In-depth coverage of customer discovery and validation techniques
Guided by an experienced instructor with a strong background in business modeling and corporate innovation
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Reviews summary
Well-received business model course
Learners say this business course is straightforward and informative. Students largely approve of the course's approach to simplifying business models and customer segments.
Helpful information.
"This course helps you to understand what is meant by customer..."
"This course makes it simple to understand what a business model is..."
"Thank you!!"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Building the Business Model for Corporate Entrepreneurs with these
activities:
Watch Coursera's Lean Startup Course
Show steps
Learn about the Lean Startup methodology and how it can be used to develop and launch new products and services. This will help you reduce the risk of failure and increase your chances of success.
Browse courses on
Lean Startup
Show steps
-
Sign up for Coursera's Lean Startup course.
-
Watch the course videos.
-
Complete the course quizzes.
Review: Corporate Entrepreneurship and Innovation: Building Ventures Inside Established Organizations
Show steps
Review the foundational concepts of corporte entreprenurship and innovation. This will help you understand the key frameworks and theories that will be discussed in the course.
View
HBR's 10 Must Reads on Entrepreneurship and...
on Amazon
Show steps
-
Read the first three chapters of the book.
-
Summarize the key concepts in each chapter.
Join a Corporate Entrepreneurship Meetup Group
Show steps
Connect with other corporate entrepreneurs and learn from their experiences. This will help you expand your network and stay up-to-date on the latest trends in corporate entrepreneurship.
Browse courses on
Corporate Entrepreneurship
Show steps
-
Search for Corporate Entrepreneurship Meetup groups in your area.
-
Join a group that meets regularly.
-
Attend group meetings and participate in discussions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Customer Discovery and Validation Plan
Show steps
Develop a plan for how you will identify and validate your target customers. This will help you ensure that you are building a product or service that meets the needs of your target market.
Browse courses on
Customer Discovery
Show steps
-
Identify your target customer.
-
Develop a customer interview guide.
-
Conduct customer interviews.
-
Analyze your interview data.
-
Develop a customer discovery and validation plan.
Customer Segmentation Exercise
Show steps
Practice segmenting your target market into different groups. This will help you better understand the needs of each group and develop more targeted marketing and sales strategies.
Browse courses on
Customer Segmentation
Show steps
-
Identify the different factors that you can use to segment your target market.
-
Segment your target market into different groups based on these factors.
-
Develop a profile for each customer segment.
Business Model Canvas
Show steps
Create a Business Model Canvas for your new product or service. This will help you visualize and plan the different elements of your business, such as your target customers, value proposition, and revenue streams.
Browse courses on
Business Model Canvas
Show steps
-
Identify the key elements of your business model.
-
Fill out the Business Model Canvas template.
-
Test your business model with potential customers.
-
Refine your business model based on feedback.
Contribute to the Business Model Canvas Open Source Project
Show steps
Contribute to the development of the Business Model Canvas open source project. This will help you learn more about business modeling and how it can be used to create successful businesses.
Browse courses on
Business Model Canvas
Show steps
-
Fork the Business Model Canvas open source project on GitHub.
-
Make changes to the project.
-
Submit a pull request to merge your changes into the main project.
Watch Coursera's Lean Startup Course
Show steps
Learn about the Lean Startup methodology and how it can be used to develop and launch new products and services. This will help you reduce the risk of failure and increase your chances of success.
Browse courses on
Lean Startup
Show steps
Show steps
Show steps
- Sign up for Coursera's Lean Startup course.
- Watch the course videos.
- Complete the course quizzes.
Review: Corporate Entrepreneurship and Innovation: Building Ventures Inside Established Organizations
Show steps
Review the foundational concepts of corporte entreprenurship and innovation. This will help you understand the key frameworks and theories that will be discussed in the course.
View
HBR's 10 Must Reads on Entrepreneurship and...
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters of the book.
- Summarize the key concepts in each chapter.
Join a Corporate Entrepreneurship Meetup Group
Show steps
Connect with other corporate entrepreneurs and learn from their experiences. This will help you expand your network and stay up-to-date on the latest trends in corporate entrepreneurship.
Browse courses on
Corporate Entrepreneurship
Show steps
Show steps
Show steps
- Search for Corporate Entrepreneurship Meetup groups in your area.
- Join a group that meets regularly.
- Attend group meetings and participate in discussions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Customer Discovery and Validation Plan
Show steps
Develop a plan for how you will identify and validate your target customers. This will help you ensure that you are building a product or service that meets the needs of your target market.
Browse courses on
Customer Discovery
Show steps
Show steps
Show steps
- Identify your target customer.
- Develop a customer interview guide.
- Conduct customer interviews.
- Analyze your interview data.
- Develop a customer discovery and validation plan.
Customer Segmentation Exercise
Show steps
Practice segmenting your target market into different groups. This will help you better understand the needs of each group and develop more targeted marketing and sales strategies.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Identify the different factors that you can use to segment your target market.
- Segment your target market into different groups based on these factors.
- Develop a profile for each customer segment.
Business Model Canvas
Show steps
Create a Business Model Canvas for your new product or service. This will help you visualize and plan the different elements of your business, such as your target customers, value proposition, and revenue streams.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Identify the key elements of your business model.
- Fill out the Business Model Canvas template.
- Test your business model with potential customers.
- Refine your business model based on feedback.
Contribute to the Business Model Canvas Open Source Project
Show steps
Contribute to the development of the Business Model Canvas open source project. This will help you learn more about business modeling and how it can be used to create successful businesses.
Browse courses on
Business Model Canvas
Show steps
Show steps
Show steps
- Fork the Business Model Canvas open source project on GitHub.
- Make changes to the project.
- Submit a pull request to merge your changes into the main project.
Career center
Learners who complete Building the Business Model for Corporate Entrepreneurs will develop knowledge and skills
that may be useful to these careers:
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying new business opportunities and developing strategies to pursue them. They work with customers to understand their needs and develop solutions that meet those needs. This course can help Business Development Managers develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Product Manager
Product Manager
Product Managers are responsible for managing the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. This course can help Product Managers develop the skills they need to create and deliver value for customers. It can also help them learn how to develop business models that are sustainable.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They work with customers to understand their needs and develop strategies to meet those needs. This course can help Sales Managers develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with customers to understand their needs and develop strategies to reach them. This course can help Marketing Managers develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Operations Manager
Operations Manager
Operations Managers are responsible for managing the day-to-day operations of a business. They work with employees to ensure that products and services are delivered on time and within budget. This course can help Operations Managers develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Financial Analyst
Financial Analyst
Financial Analysts are responsible for analyzing financial data and developing recommendations for investment. They work with clients to understand their financial goals and develop strategies to achieve them. This course can help Financial Analysts develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Management Consultant
Management Consultant
Management Consultants are responsible for providing advice to businesses on how to improve their operations. They work with clients to identify problems and develop solutions. This course can help Management Consultants develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. They work with customers to understand their needs and develop products and services that meet those needs. This course can help Entrepreneurs develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Corporate Strategist
Corporate Strategist
Corporate Strategists are responsible for developing and executing corporate strategy. They work with senior management to identify and develop new business opportunities. This course can help Corporate Strategists develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and developing recommendations for improvement. They work with stakeholders to understand their needs and develop solutions that meet those needs. This course can help Business Analysts develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project goals and develop strategies to achieve them. This course can help Project Managers develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data. They work with stakeholders to understand their needs and develop solutions that meet those needs. This course can help Data Analysts develop the skills they need to identify and validate new business opportunities. It can also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Web Developer
Web Developer
Web Developers are responsible for designing, developing, and testing websites. They work with stakeholders to understand their needs and develop solutions that meet those needs. This course may help Web Developers develop the skills they need to identify and validate new business opportunities. It may also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. They work with stakeholders to understand their needs and develop solutions that meet those needs. This course may help Software Engineers develop the skills they need to identify and validate new business opportunities. It may also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may help Graphic Designers develop the skills they need to identify and validate new business opportunities. It may also help them learn how to create and deliver value for customers, and how to develop business models that are sustainable.
For more career information including salaries, visit:
OpenCourser.com/course/2pvvhx/building
Reading list
We've selected 23 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Building the Business Model for Corporate Entrepreneurs.
Classic guide to business model development. It provides a structured approach to identifying and validating business models, and it great resource for anyone who wants to learn more about this topic.
Explores the challenges of transitioning a product or service from early adopters to the mainstream market, which is relevant for corporate entrepreneurs.
Provides a structured approach to business model innovation, which is essential for developing a successful business model for a corporate venture.
Save
Can help you gain a deeper understanding of customer-centricity, which is crucial for developing a successful business model.
Practical guide to building and validating a business model. It emphasizes the importance of customer feedback and iteration, and it provides a set of tools and techniques for testing and validating business ideas.
Can serve as an additional reference to help you understand business model concepts and how to apply them to your corporate venture.
Save
Provides valuable insights into customer acquisition, which key component of any successful business model.
Offers additional guidance on customer discovery and validation, which are key components of developing a successful business model.
An essential read for those looking to understand how to develop disruptive innovations.
Provides practical guidance on how to use lean product development principles to reduce risk and increase the chances of success.
Provides a comprehensive overview of innovation management, which is relevant to the development of new business models.
Save
Can help you understand the principles of good strategy, which is essential for developing a successful business model.
Save
Provides practical advice on how to get early traction for a business, which is essential for corporate entrepreneurs who are trying to build sustainable ventures.
Collection of essays on the challenges of building a business. It provides a candid and often humorous look at the challenges of entrepreneurship, and it offers a set of lessons learned from the author's own experience.
Provocative and thought-provoking look at the future of technology. It argues that the future will be shaped by a small number of radical innovations, and it provides a framework for identifying and pursuing these opportunities.
Provides a collection of tools and techniques for innovation, which can be useful for corporate entrepreneurs who are looking to develop new business models.
Save
Provides an overview of the venture capital industry, which can be valuable for corporate entrepreneurs who are looking to raise funding for their ventures.
Provides a classic overview of how to build a lean enterprise, which can be valuable for corporate entrepreneurs who are looking to build sustainable businesses.
Practical guide to innovation. It provides a set of tools and techniques for generating and evaluating new ideas, and it offers a framework for implementing and commercializing new products and services.
Practical guide to applying the lean startup approach to large organizations. It provides a set of tools and techniques for identifying and validating new opportunities, and it offers a framework for implementing and scaling new programs.
Save
Collection of essays on innovation. It provides a unique and often humorous perspective on the challenges and opportunities of innovation.
Save
Practical guide to design thinking. It provides a step-by-step framework for using design thinking to solve problems and create new products and services.
Practical guide to building and launching a successful corporate venture. It provides a step-by-step framework for developing and testing a new venture, and it offers a set of tools and techniques for getting your venture to market.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2pvvhx/building
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Level
Introductory
Via
Coursera
Institution
University of Maryland, College Park
Instructor
Daniel Gordon
Language
English
Transcripts
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This course belongs to a
collection
called
Corporate Entrepreneurship: Innovating within Corporations. It's comprised of five courses:
- Building the Business Model for Corporate Entrepreneurs (viewing)
- Developing the Opportunity for Corporate Entrepreneurs
- Financing and Profiting from Innovation for Corporate Entrepreneurs
- Master Class for Corporate Entrepreneurs
- Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
Good to know
Develops key skills for corporate innovation and entrepreneurship through business modeling practices
Well structured and focuses on corporate venture specifics
In-depth coverage of customer discovery and validation techniques
Guided by an experienced instructor with a strong background in business modeling and corporate innovation
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