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Developing the Opportunity for Corporate Entrepreneurs

Dr. James V. Green

For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

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For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;

• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;

• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and

• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

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What's inside

Syllabus

Introduction to Developing Opportunities for Corporate Entrepreneurs
Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches skills, knowledge, and tools that are highly relevant to industry
Teaches skills, knowledge, and/or tools that are useful for personal growth and development
Examines key enablers and the value of a structure to support corporate entrepreneurship
Taught by Dr. James V. Green, who is recognized for their work in corporate entrepreneurship
Develops entrepreneurial thinking, seeing, and acting within a corporate environment
Explicitly requires that learners come in with extensive background knowledge first

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Reviews summary

Corporate entrepreneurship opportunity development

According to learners, this course provides a solid foundation for understanding how to foster entrepreneurial opportunities within established companies. Students appreciate the course's focus on developing an entrepreneurial mindset and identifying innovation possibilities in the corporate environment. While the course offers valuable insights into theory and concepts, some learners noted a desire for more practical application or case studies relevant to real-world scenarios. Overall, it's considered a good starting point for professionals looking to introduce or enhance corporate entrepreneurship within their organizations.
Helpful insights into entrepreneurial thinking.
"It helped me reflect on my own potential as an innovator in my company environment."
"I liked the focus on developing an entrepreneurial mindset within a corporate setting."
"The sections on thinking and seeing entrepreneurially were particularly insightful for me and my perspective."
Suitable for those new to corporate entrepreneurship.
"This course is a great entry point for me exploring corporate innovation and how it works."
"It's perfect for understanding the basics if you're starting out in this field or role."
"As someone new to this field, I found the course very accessible and informative overall."
Provides strong theoretical concepts.
"I got a strong theoretical grounding in corporate entrepreneurship concepts."
"This course gave me a solid foundation for thinking about innovation inside a big company."
"It explained the fundamentals of corporate entrepreneurship clearly and concisely."
More case studies and practical examples desired.
"I felt it could use more real-world examples and case studies to illustrate the concepts presented."
"I wished there were more practical tools and frameworks presented that I could immediately apply at work."
"It felt a bit too theoretical at times; less 'how-to', more 'what-is' in focus."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Developing the Opportunity for Corporate Entrepreneurs with these activities:
Join a Study Group
Enhance your understanding by discussing course concepts with peers.
Show steps
  • Connect with classmates online or in person.
  • Schedule regular meetings to discuss assigned readings and assignments.
  • Collaborate on projects and assignments to gain diverse perspectives.
Develop a Business Plan for a Startup
Apply the concepts of corporate entrepreneurship by creating a business plan for a new venture.
Browse courses on Business Plan Development
Show steps
  • Identify a business opportunity and define the target market.
  • Conduct market research and competitive analysis.
  • Develop a marketing and sales strategy.
  • Outline financial projections and operational plans.
  • Seek feedback from mentors or industry experts.
Develop a Proposal for a New Corporate Initiative
Demonstrate your ability to apply course concepts by creating a proposal for a new corporate initiative.
Browse courses on Business Case Analysis
Show steps
  • Identify a specific problem or opportunity within the company.
  • Develop a comprehensive solution that aligns with corporate goals.
  • Outline the potential benefits, risks, and resource requirements.
  • Present your proposal to stakeholders for feedback and approval.
Two other activities
Expand to see all activities and additional details
Show all five activities
Mentor Junior Colleagues or Students
Enhance your understanding by sharing your knowledge and skills with others.
Show steps
  • Identify individuals who would benefit from your guidance.
  • Offer support in areas where you have expertise.
  • Provide feedback and encouragement to facilitate their growth and development.
Create a Course Portfolio
Document your learning journey by compiling materials from the course.
Show steps
  • Organize and review notes, assignments, and quizzes.
  • Create summaries or mind maps to reinforce key concepts.
  • Include any additional materials that enhance your understanding.

Career center

Learners who complete Developing the Opportunity for Corporate Entrepreneurs will develop knowledge and skills that may be useful to these careers:
Corporate Innovation Manager
A Corporate Innovation Manager is responsible for overseeing the innovation process within a company. They identify and develop new business opportunities, and work with cross-functional teams to bring new products and services to market. The Developing the Opportunity for Corporate Entrepreneurs course can help Corporate Innovation Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Corporate Innovation Manager
Intrapreneur
Intrapreneurs are employees within a company who are responsible for driving innovation and creating new businesses. They are often given the freedom to experiment and take risks, and they are often rewarded for their success. The Developing the Opportunity for Corporate Entrepreneurs course can help Intrapreneurs to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Intrapreneur
New Business Development Manager
New Business Development Managers are responsible for identifying and developing new business opportunities for a company. They work with customers and partners to develop new products and services, and they are often responsible for bringing new businesses to market. The Developing the Opportunity for Corporate Entrepreneurs course can help New Business Development Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for New Business Development Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define the product vision, and they are responsible for ensuring that the product meets the needs of the customer. The Developing the Opportunity for Corporate Entrepreneurs course can help Product Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Product Manager
Business Development Manager
Business Development Managers are responsible for developing and managing relationships with customers and partners. They work to identify and develop new business opportunities, and they are often responsible for closing deals. The Developing the Opportunity for Corporate Entrepreneurs course can help Business Development Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Business Development Manager
Sales Manager
Sales Managers are responsible for leading and managing a team of sales professionals. They are responsible for setting sales targets, developing sales strategies, and motivating their team to achieve their goals. The Developing the Opportunity for Corporate Entrepreneurs course can help Sales Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Sales Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work to identify and target the right audience, and they are responsible for creating and delivering marketing messages that resonate with that audience. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Marketing Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Marketing Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a company. They work to ensure that the company is running smoothly and efficiently, and they are responsible for managing the company's resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Operations Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Operations Manager
Finance Manager
Finance Managers are responsible for the financial management of a company. They work to ensure that the company is financially sound, and they are responsible for managing the company's finances. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Finance Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Finance Manager
Human Resources Manager
Human Resources Managers are responsible for the management of a company's human resources. They work to ensure that the company is staffed with the right people, and they are responsible for managing the company's human resources policies. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Human Resources Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Human Resources Manager
Information Technology Manager
Information Technology Managers are responsible for the management of a company's information technology systems. They work to ensure that the company's systems are running smoothly and efficiently, and they are responsible for managing the company's information technology resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Information Technology Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Information Technology Manager
Administrative Manager
Administrative Managers are responsible for the day-to-day administration of a company. They work to ensure that the company is running smoothly and efficiently, and they are responsible for managing the company's administrative resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Administrative Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Administrative Manager
Customer Service Manager
Customer Service Managers are responsible for the management of a company's customer service operations. They work to ensure that customers are satisfied with the company's products and services, and they are responsible for managing the company's customer service team. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Customer Service Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Customer Service Manager
Training and Development Manager
Training and Development Managers are responsible for the management of a company's training and development programs. They work to ensure that employees are trained and developed to meet the company's needs, and they are responsible for managing the company's training and development budget. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Training and Development Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Training and Development Manager
Project Manager
Project Managers are responsible for the management of projects. They work to ensure that projects are completed on time, on budget, and to the required quality standards. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Project Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
See salaries and explore the career path for Project Manager

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Developing the Opportunity for Corporate Entrepreneurs.
Cover image
Discovery-Driven Growth
Save
Focuses on developing an entrepreneurial mindset within organizations, emphasizing the importance of embracing risk, fostering innovation, and continuously seeking new opportunities.
Discovery-Driven Growth: A Breakthrough Process to...
Kindle Edition
$$
Cover image
The Other Side of Innovation
Save
This textbook provides a structured approach to corporate entrepreneurship, covering topics such as opportunity identification, product development, and market launch. It offers a practical framework for implementing entrepreneurial initiatives within larger organizations.
The Other Side of Innovation: Solving the Execution...
Hardcover
$$
The Other Side of Innovation: Solving the Execution...
Kindle Edition
$$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Explores the challenges that established companies face when they try to innovate.
The Disruptive Innovation Set (2 Books)
Paperback
$$
The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
The Oxford Handbook of Innovation Management
Save
Examines the role of corporate innovation in driving organizational growth and renewal. It provides a comprehensive overview of innovation processes, tools, and best practices for fostering a culture of innovation within corporations.
The Oxford Handbook of Innovation Management...
Kindle Edition
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a practical guide to building a successful startup.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
The Innovator's DNA, Updated, with a New Preface
Save
This groundbreaking work identifies five key skills that successful innovators possess: questioning, observing, networking, experimenting, and associating. It provides practical insights into how to develop these skills and foster a culture of innovation in any organization.
The Innovator's DNA, Updated, with a New Preface:...
Hardcover
$$
The Innovator's DNA, Updated, with a New Preface:...
Audible Audiobook
$$
Cover image
The Upside of Uncertainty
Save
This practical guide adapts the Lean Startup methodology for use within large organizations. It provides a step-by-step framework for testing and validating new ideas, reducing risk, and maximizing the potential for success.
The Upside of Uncertainty: A Guide to Finding...
Hardcover
$$
The Upside of Uncertainty: A Guide to Finding...
Kindle Edition
$$
Cover image
Out-Innovate
Save
Explores the rise of global entrepreneurship and innovation, showcasing success stories from around the world. It challenges the traditional Silicon Valley-centric view of innovation and provides insights into the unique challenges and opportunities faced by entrepreneurs in emerging markets.
Out-Innovate: How Global Entrepreneurs--from Delhi...
Hardcover
$$

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Level
Introductory
Via
Coursera
Institution
University of Maryland, College Park
Instructor
Dr. James V. Green
Language
English
Transcripts
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This course belongs to a collection called Corporate Entrepreneurship: Innovating within Corporations. It's comprised of five courses:
  1. Building the Business Model for Corporate Entrepreneurs
  2. Developing the Opportunity for Corporate Entrepreneurs (viewing)
  3. Financing and Profiting from Innovation for Corporate Entrepreneurs
  4. Master Class for Corporate Entrepreneurs
  5. Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches skills, knowledge, and tools that are highly relevant to industry
Teaches skills, knowledge, and/or tools that are useful for personal growth and development
Examines key enablers and the value of a structure to support corporate entrepreneurship
Taught by Dr. James V. Green, who is recognized for their work in corporate entrepreneurship
Develops entrepreneurial thinking, seeing, and acting within a corporate environment
Explicitly requires that learners come in with extensive background knowledge first
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