Developing the Opportunity for Corporate Entrepreneurs from Coursera

For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;

• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;

• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and

• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

What's inside

Syllabus

Introduction to Developing Opportunities for Corporate Entrepreneurs

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship

Thinking Entrepreneurially

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors

Seeing Entrepreneurially

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition

Acting Entrepreneurially

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches skills, knowledge, and tools that are highly relevant to industry

Teaches skills, knowledge, and/or tools that are useful for personal growth and development

Examines key enablers and the value of a structure to support corporate entrepreneurship

Taught by Dr. James V. Green, who is recognized for their work in corporate entrepreneurship

Develops entrepreneurial thinking, seeing, and acting within a corporate environment

Explicitly requires that learners come in with extensive background knowledge first

Reviews summary

Disappointing corporate entrepreneurship course

According to students, this course is largely negative and disappointing. One learner said that this course is not about corporate entrepreneurship but promotes the opportunity analysis canvas created by the author.

Course includes irrelevant content

"This is not about corporate entrepreneurs, but mainly a promotion of the opportunity analysis canvas created by the author"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Developing the Opportunity for Corporate Entrepreneurs with these activities:

Join a Study Group

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Enhance your understanding by discussing course concepts with peers.

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Connect with classmates online or in person.
Schedule regular meetings to discuss assigned readings and assignments.
Collaborate on projects and assignments to gain diverse perspectives.

Develop a Business Plan for a Startup

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Apply the concepts of corporate entrepreneurship by creating a business plan for a new venture.

Browse courses on Business Plan Development

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Identify a business opportunity and define the target market.
Conduct market research and competitive analysis.
Develop a marketing and sales strategy.
Outline financial projections and operational plans.
Seek feedback from mentors or industry experts.

Develop a Proposal for a New Corporate Initiative

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Demonstrate your ability to apply course concepts by creating a proposal for a new corporate initiative.

Browse courses on Business Case Analysis

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Identify a specific problem or opportunity within the company.
Develop a comprehensive solution that aligns with corporate goals.
Outline the potential benefits, risks, and resource requirements.
Present your proposal to stakeholders for feedback and approval.

Two other activities

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Mentor Junior Colleagues or Students

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Enhance your understanding by sharing your knowledge and skills with others.

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Identify individuals who would benefit from your guidance.
Offer support in areas where you have expertise.
Provide feedback and encouragement to facilitate their growth and development.

Create a Course Portfolio

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Document your learning journey by compiling materials from the course.

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Organize and review notes, assignments, and quizzes.
Create summaries or mind maps to reinforce key concepts.
Include any additional materials that enhance your understanding.

Career center

Learners who complete Developing the Opportunity for Corporate Entrepreneurs will develop knowledge and skills that may be useful to these careers:

Corporate Innovation Manager

A Corporate Innovation Manager is responsible for overseeing the innovation process within a company. They identify and develop new business opportunities, and work with cross-functional teams to bring new products and services to market. The Developing the Opportunity for Corporate Entrepreneurs course can help Corporate Innovation Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Corporate Innovation Manager

Intrapreneur

Intrapreneurs are employees within a company who are responsible for driving innovation and creating new businesses. They are often given the freedom to experiment and take risks, and they are often rewarded for their success. The Developing the Opportunity for Corporate Entrepreneurs course can help Intrapreneurs to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Intrapreneur

New Business Development Manager

New Business Development Managers are responsible for identifying and developing new business opportunities for a company. They work with customers and partners to develop new products and services, and they are often responsible for bringing new businesses to market. The Developing the Opportunity for Corporate Entrepreneurs course can help New Business Development Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for New Business Development Manager

Product Manager

Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define the product vision, and they are responsible for ensuring that the product meets the needs of the customer. The Developing the Opportunity for Corporate Entrepreneurs course can help Product Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Product Manager

Business Development Manager

Business Development Managers are responsible for developing and managing relationships with customers and partners. They work to identify and develop new business opportunities, and they are often responsible for closing deals. The Developing the Opportunity for Corporate Entrepreneurs course can help Business Development Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Business Development Manager

Sales Manager

Sales Managers are responsible for leading and managing a team of sales professionals. They are responsible for setting sales targets, developing sales strategies, and motivating their team to achieve their goals. The Developing the Opportunity for Corporate Entrepreneurs course can help Sales Managers to develop the skills they need to be successful in their role, such as identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work to identify and target the right audience, and they are responsible for creating and delivering marketing messages that resonate with that audience. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Marketing Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Marketing Manager

Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. They work to ensure that the company is running smoothly and efficiently, and they are responsible for managing the company's resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Operations Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Operations Manager

Finance Manager

Finance Managers are responsible for the financial management of a company. They work to ensure that the company is financially sound, and they are responsible for managing the company's finances. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Finance Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Finance Manager

Human Resources Manager

Human Resources Managers are responsible for the management of a company's human resources. They work to ensure that the company is staffed with the right people, and they are responsible for managing the company's human resources policies. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Human Resources Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Human Resources Manager

Information Technology Manager

Information Technology Managers are responsible for the management of a company's information technology systems. They work to ensure that the company's systems are running smoothly and efficiently, and they are responsible for managing the company's information technology resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Information Technology Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Information Technology Manager

Administrative Manager

Administrative Managers are responsible for the day-to-day administration of a company. They work to ensure that the company is running smoothly and efficiently, and they are responsible for managing the company's administrative resources. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Administrative Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Administrative Manager

Customer Service Manager

Customer Service Managers are responsible for the management of a company's customer service operations. They work to ensure that customers are satisfied with the company's products and services, and they are responsible for managing the company's customer service team. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Customer Service Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Customer Service Manager

Training and Development Manager

Training and Development Managers are responsible for the management of a company's training and development programs. They work to ensure that employees are trained and developed to meet the company's needs, and they are responsible for managing the company's training and development budget. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Training and Development Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Training and Development Manager

Project Manager

Project Managers are responsible for the management of projects. They work to ensure that projects are completed on time, on budget, and to the required quality standards. The Developing the Opportunity for Corporate Entrepreneurs course may be useful for Project Managers who are looking to develop their skills in identifying and analyzing entrepreneurial ideas, thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

See salaries and explore the career path for Project Manager