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Dr. James V. Green, Daniel Gordon, Michael R. Pratt, and Dr. Thomas J. Mierzwa

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

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For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.

The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

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What's inside

Five courses

Developing the Opportunity for Corporate Entrepreneurs

For companies, creating new businesses and programs is essential for success. This course teaches learners how to identify and analyze entrepreneurial ideas within a corporate environment, examine entrepreneurial thinking, cultivate seeing entrepreneurially, and champion acting entrepreneurially.

Building the Business Model for Corporate Entrepreneurs

Led by Dan Gordon, a University of Maryland faculty member, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

This course enhances your understanding of how an internal venture is organized and how to overcome resistance to your new venture ideas within the company.

Financing and Profiting from Innovation for Corporate Entrepreneurs

This course is for aspiring or active corporate entrepreneurs who want to understand how to secure and manage funding for their corporate venture.

Master Class for Corporate Entrepreneurs

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment.

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