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Master Class for Corporate Entrepreneurs

The Master Class experience is designed to serve as the final project experience for the Corporate Entrepreneurship Specialization. Alternatively, professionals with experience in opportunity analysis, business modeling, and corporate finance are invited to complete the Master Class experience without the preliminary courses.

With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. In collaboration with our award-winning faculty, and a vibrant peer group, learners will explore and apply the skills, tools, and best practices for:

• Identifying and developing the entrepreneurial opportunities;

• Building business models;

• Creating strategies for leading innovation; and

• Financing and profiting from innovation.

The Master Class experience is differentiated from typical Coursera courses and MOOCs in that our faculty and staff are actively engaged with learners by providing individual feedback on assignments. Our faculty and staff will review and offer feedback on the major assignment submissions, if you wish, in an effort to assist you in developing and launching your corporate ventures.

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What's inside

Syllabus

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Strong fit for finance professionals looking to develop in-house new business and innovation

Opportunity to build strong foundations before possibly taking on other courses in the specialization

Instructor is recognized for their work in entrepreneurship

Faculty actively engaged with learners

Teaches skills and knowledge that are highly relevant to industry and practice

May offer a comprehensive study of one aspect of entrepreneurship

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Reviews summary

Corporate entrepreneur essentials overview

According to students, some say this course provides a good overview of the material in other related courses. Others found this course to be outdated and unmonitored.

Provides a good overview of material in other courses

"Good course with good tutorial sessions"

"The course has a variety of Entrepreneurship backgrounds and it is a good start"

This course is outdated

"This was a summary of the other four courses in the specialization."

"it is outdated and it is not monitored"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Master Class for Corporate Entrepreneurs with these activities:

Volunteer at a Startup Incubator

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Gain hands-on experience and insights by volunteering at a startup incubator.

Browse courses on Corporate Entrepreneurship

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Identify a startup incubator to volunteer at.
Attend events and workshops.
Offer support to startups.

The Innovator's Dilemma

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Understand the challenges of corporate innovation and how to overcome them.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book.
Identify key concepts in the book.
Apply the concepts to your corporate venture.

Corporate Venture Project

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Utilize the process outlined in the course for developing a corporate venture proposal.

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Identify a corporate challenge or opportunity.
Build a business model.
Develop strategies for innovation.
Secure funding.

Four other activities

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Business Model Canvas Tutorial

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Gain a deeper understanding of the Business Model Canvas tool to scope a corporate challenge or opportunity.

Browse courses on Business Model Canvas

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Review the Business Model Canvas elements.
Find examples of successful business models.
Apply the Business Model Canvas to your corporate venture.

Financial Analysis Drills

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Sharpen your financial analysis skills by completing drills related to accounting and financing.

Browse courses on Financial Analysis

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Review key accounting concepts.
Practice financial ratio analysis.
Analyze financial statements.

Mentor Junior Corporate Entrepreneurs

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Enhance your understanding of corporate entrepreneurship by mentoring junior entrepreneurs.

Browse courses on Mentoring

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Find a junior entrepreneur to mentor.
Provide guidance and support.
Share your experiences.

Corporate Venture Proposal

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Develop a comprehensive proposal for your corporate venture.

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Develop a problem statement.
Propose a solution.
Identify key metrics.
Create a financial plan.
Write a compelling narrative.

Career center

Learners who complete Master Class for Corporate Entrepreneurs will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start their own businesses. The Master Class for Corporate Entrepreneurs may be useful in this role, as it helps learners develop the skills and knowledge necessary to create and launch a new business. This course also focuses on identifying and developing entrepreneurial opportunities, building business models, and creating strategies for leading innovation.

See salaries and explore the career path for Entrepreneur

Intrapreneur

Intrapreneurs are individuals who create new businesses or initiatives within existing organizations. The Master Class for Corporate Entrepreneurs may be useful in this role, as it helps learners develop the skills and knowledge necessary to create and launch a new venture within a corporate environment. This course also focuses on identifying and developing entrepreneurial opportunities, building business models, and creating strategies for leading innovation.

See salaries and explore the career path for Intrapreneur

Innovation Manager

Innovation Managers are responsible for leading and managing innovation initiatives within their organizations. The Master Class for Corporate Entrepreneurs can be helpful in this role, as it can help learners develop the skills and knowledge necessary to identify and develop entrepreneurial opportunities, build business models, and create strategies for leading innovation.

See salaries and explore the career path for Innovation Manager

Angel Investor

Angel Investors invest in early-stage companies with high growth potential. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to identify promising entrepreneurial opportunities and make informed investment decisions.

See salaries and explore the career path for Angel Investor

Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to identify promising entrepreneurial opportunities and make informed investment decisions.

See salaries and explore the career path for Venture Capitalist

Private Equity Investor

Private Equity Investors invest in private companies with the goal of generating a return on investment. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to identify promising entrepreneurial opportunities and make informed investment decisions.

See salaries and explore the career path for Private Equity Investor

Investment Banker

Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to understand the financial aspects of entrepreneurial ventures.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to manage entrepreneurial ventures.

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Product Manager

Product Managers are responsible for managing the development and launch of new products and services. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to identify and develop entrepreneurial opportunities, build business models, and create strategies for leading innovation.

See salaries and explore the career path for Product Manager

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for their organizations. The Master Class for Corporate Entrepreneurs can be helpful in this role, as it provides learners with the skills and knowledge necessary to identify and develop entrepreneurial opportunities, build business models, and create strategies for leading innovation.

See salaries and explore the career path for Business Development Manager

Consultant

Consultants provide advice and expertise to organizations on a variety of topics. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to identify and develop entrepreneurial opportunities, build business models, and create strategies for leading innovation.

See salaries and explore the career path for Consultant

Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations to investors. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to understand the financial aspects of entrepreneurial ventures.

See salaries and explore the career path for Financial Analyst

Corporate Strategist

Corporate Strategists are responsible for developing and implementing long-term strategies for their organizations. The Master Class for Corporate Entrepreneurs can be helpful in this role, as it can help learners develop the skills and knowledge necessary to identify and develop entrepreneurial opportunities, build business models, and create strategies for leading innovation.

See salaries and explore the career path for Corporate Strategist

Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of an organization. The Master Class for Corporate Entrepreneurs may be useful in this role, as it can help learners develop the skills and knowledge necessary to manage the operations of an entrepreneurial venture.

See salaries and explore the career path for Operations Manager

Management Consultant

Management Consultants are tasked with solving problems and recommending solutions for many kinds of organizations. The Master Class for Corporate Entrepreneurs may be useful in this role, as it helps learners develop an understanding of how to create new businesses and initiatives within a corporate environment. This course also focuses on identifying and developing entrepreneurial opportunities, building business models, and creating strategies for leading innovation, all valuable skills in management consulting.

See salaries and explore the career path for Management Consultant

Reading list

We've selected 22 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Master Class for Corporate Entrepreneurs.

The Art Of Innovation

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Provides a practical guide to innovation from one of the world's leading design firms. It offers insights into the creative process and how to develop and implement new ideas.

Creative Confidence: Unleashing the Creative...

Master Class for Corporate Entrepreneurs

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Corporate entrepreneur essentials overview

Activities

Career center

Reading list

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