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Luis Antonio Marquez-Heine

El núcleo del Diseño de Modelo de Negocios se encuentra en las habilidades y liderazgo del manager emprendedor. Requiere un enfoque disciplinado para buscar oportunidades, asi como reunir y alinear recursos para alcanzar objetivos importantes.En este curso, los alumnos fortaleceran dos habilidades importantes: la intuición y el pensamiento visual, a la vez que aplican métodos cuantitativos aprendidos en otros cursos, como Finanzas, Economía e Inteligencia Financiera.

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El núcleo del Diseño de Modelo de Negocios se encuentra en las habilidades y liderazgo del manager emprendedor. Requiere un enfoque disciplinado para buscar oportunidades, asi como reunir y alinear recursos para alcanzar objetivos importantes.En este curso, los alumnos fortaleceran dos habilidades importantes: la intuición y el pensamiento visual, a la vez que aplican métodos cuantitativos aprendidos en otros cursos, como Finanzas, Economía e Inteligencia Financiera.

El enfoque de este curso se encuentra en cuatro pilares:

  1. La observación como un elemento clave para descubrir patrones de negocios.
  2. La organización de la complejidad, el arte de la síntesis usando pensamiento visual, mapeo y diseño de sistemas.
  3. El concepto de espacio en blanco como las "actividades potenciales no definidas o mencionadas en el modelo de negocios actual".
  4. Storytelling y establecer contacto.

La observación es un aspecto clave para descubrir patrones de negocios. Los alumnos aprenderan, a traves de distintos casos y metodologias -algunos ya vistos-, como identificar los elementos clave de un modelo de negocios. Esto incluye la naturaleza de una empresa de negocios integrada en la que definimos el Modelo de Negocios.

¿Qué sería diferente si los managers pensaran como diseñadores? Aunque mucha gente de negocios aprecia el poder del diseño, un proceso formal para practicarlo había sido elusivo: hasta ahora. En este curso, la meta es encontrar la manera de organizar la complejidad, el arte de la síntesis usando pensamiento visual, mapeo y diseño de sistemas, para conectar elementos tan distintos como las ideas, recursos, transacciones, valores y redes.

De acuerdo con Mark Johnson, el espacio en blanco se refiere a "las actividades potenciales no definidas o mencionadas en el modelo de negocios actual de la compañia; esto es, las oportunidades que existen fuera de su núcleo y mas alla de sus adyacencias, y que requieren un modelo de negocio distinto para poder aprovecharlas".

Un componente importante del Diseño e Innovacion del Modelo de Negocios es el Storytelling y establecer contacto. Usar la tecnologia para conectarse con la audiencia es clave. Como parte de los entregables a calificar, los líderes emprendedores deben saber sobre medios sociales y los contenidos impulsados por tecnología, concentrando ambos en modelar la manera de usar estas tecnologías para conectarse y comunicarse con otros y como lograr pasion a traves de redes.

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Learning objectives

  • Distinguir los elementos de un modelo de negocios.
  • Organizar la complejidad mediante: pensamiento visual, mapeo y diseño de sistemas.
  • Identificar patrones clave de los negocios a traves del bmc.
  • Explicar el concepto de espacio en blanco para identificar oportunidades.
  • Identificar el storytelling como componente del diseño e innovación del modelo de negocios.
  • Esquematizar modelos de negocios que tomen en cuentan el bienestar social y de la comunidad
  • Estimar el tiempo y el estres para resolver un problema en distintos escenarios y entornos.
  • Identificar problemas de fondo a traves de la formulacion de las las preguntas correctas.
  • Valorar la tecnología como estrategia para conectarse con la audiencia clave.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Enseña el pensamiento visual y el mapeo, muy utilizados en la organización de la complejidad Empresarial
Reconoce a Mark Johnson, uno de los pioneros en el ámbito de la Innovación del Modelo de Negocios
Explora las habilidades de emprendedores y directivos, que son el núcleo del Diseño de Modelo de Negocios
Se centra en la observación, elemento clave para descubrir patrones de negocios
Requiere conocimientos previos en Finanzas, Economía e Inteligencia Financiera
Aborda el concepto de "espacio en blanco" y su potencial para identificar oportunidades

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Diseño e innovación de modelo de negocios with these activities:
Contribución a proyectos de código abierto relacionados con modelos de negocio
Participa en proyectos de código abierto para contribuir al avance de las herramientas y técnicas de diseño de modelos de negocio.
Show steps
  • Identificar proyectos relevantes de código abierto
  • Estudiar la base de código y las metodologías
  • Hacer contribuciones significativas
Show all one activities

Career center

Learners who complete Diseño e innovación de modelo de negocios will develop knowledge and skills that may be useful to these careers:
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. The course, "Design and Innovation of Business Models," can help you develop the skills you need to be successful in this role. The course will teach you how to identify and evaluate new business opportunities, develop new business models, and lead your team through the startup process.
CEO
As a CEO, you will be responsible for leading your organization's business strategy. The course, "Design and Innovation of Business Models," can help you develop the skills you need to be successful in this role. The course will teach you how to identify and evaluate new business opportunities, develop new business models, and lead your organization through change. The course will also help you gain stronger skills in leadership and entrepreneurship, which will be important for career advancement and success.
Innovation Manager
Innovation Managers are responsible for leading innovation initiatives within an organization. The course, "Design and Innovation of Business Models," can help you develop the skills you need to be successful in this role. The course will teach you how to identify and evaluate new innovation opportunities, develop new innovation strategies, and lead your team through the innovation process.
Product Manager
Product Managers are responsible for managing the development and launch of new products. The course, "Design and Innovation of Business Models," will help you develop the skills you need to be successful in this role. The course will teach you how to identify and evaluate new product opportunities, develop new product strategies, and lead your team through the product development process.
Business Analyst
Business Analysts are responsible for analyzing business needs and developing solutions to improve efficiency and effectiveness. The course, "Design and Innovation of Business Models," may be useful for Business Analysts who want to learn more about how to develop and implement new business models.
Venture Capitalist
Venture Capitalists are responsible for investing in and managing early-stage companies. The course, "Design and Innovation of Business Models," may be useful for Venture Capitalists who want to learn more about how to evaluate and invest in new business models.
Private Equity Investor
Private Equity Investors are responsible for investing in and managing private equity funds. The course, "Design and Innovation of Business Models," may be useful for Private Equity Investors who want to learn more about how to evaluate and invest in new business models.
Investment Banker
Investment Bankers are responsible for advising companies on mergers and acquisitions, capital raising, and other financial transactions. The course, "Design and Innovation of Business Models," may be useful for Investment Bankers who want to learn more about how to evaluate and advise on new business models.
Strategy Consultant
Strategy Consultants are responsible for helping businesses develop and implement their strategies. The course, "Design and Innovation of Business Models," may be useful for Strategy Consultants who want to learn more about how to develop and implement new business models.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. The course, "Design and Innovation of Business Models," may be useful for Marketing Managers who want to learn more about how to develop and implement new business models.
Business Development Manager
Business Development Managers are responsible for developing and implementing strategies to grow a business. The course, "Design and Innovation of Business Models," may be useful for Business Development Managers who want to learn more about how to develop and implement new business models.
Sales Manager
Sales Managers are responsible for leading sales teams and achieving sales goals. The course, "Design and Innovation of Business Models," may be useful for Sales Managers who want to learn more about how to develop and implement new business models.
Management Consultant
Management Consultants are responsible for helping businesses improve their performance. The course, "Design and Innovation of Business Models," may be useful for Management Consultants who want to learn more about how to develop and implement new business models.
Operations Manager
Operations Managers are responsible for managing the day-to-day operations of a business. The course, "Design and Innovation of Business Models," may be useful for Operations Managers who want to learn more about how to develop and implement new business models.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investments. The course, "Design and Innovation of Business Models," may be useful for Financial Analysts who want to learn more about how to develop and implement new business models.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Diseño e innovación de modelo de negocios.
Este libro es un manual práctico para diseñar, validar y ejecutar modelos de negocio innovadores. Proporciona un marco estructurado, herramientas y ejemplos para ayudar a los emprendedores, desarrolladores de productos y estrategas comerciales a crear modelos de negocio sostenibles y exitosos.
Provides a comprehensive framework and practical tools for developing and testing business models. It valuable resource for entrepreneurs, business students, and anyone interested in innovation and business strategy.
Explores the challenges faced by established companies in responding to disruptive innovation. It provides insights into how to identify and nurture disruptive technologies and avoid the Innovator's Dilemma.
Provides a practical guide to design thinking, a human-centered approach to problem-solving and innovation. It valuable resource for entrepreneurs, designers, and anyone interested in developing innovative solutions.
Provides a step-by-step guide to running design sprints, a five-day process for solving critical business problems and testing new ideas. It valuable resource for entrepreneurs, product managers, and anyone interested in accelerating innovation.
Provides a practical guide to building and validating products and services with a minimum investment. It valuable resource for entrepreneurs, product managers, and anyone interested in developing successful startups.
Provides a framework for evaluating and developing effective business strategies. It valuable resource for executives, managers, and anyone interested in improving their strategic decision-making.
Provides insights into the creative process and how to foster a culture of innovation within organizations. It valuable resource for leaders, managers, and anyone interested in creating a more creative and innovative workplace.
Explores the characteristics and behaviors of successful innovators. It provides insights into how to identify and develop the skills and mindset necessary for innovation.
Provides a framework and tools for individuals to develop their own business models. It valuable resource for entrepreneurs, freelancers, and anyone interested in developing a sustainable and fulfilling career.
Provides a practical guide to developing and launching successful products using the Lean Product Development process. It valuable resource for product managers, entrepreneurs, and anyone involved in the development of new products and services.
Provides a step-by-step process for developing and implementing innovative ideas. It valuable resource for entrepreneurs, product managers, and anyone interested in driving innovation within their organizations.

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