Emprendimiento tecnológico from edX

El panorama tecnológico abre innumerables oportunidades de negocio que, para ser identificadas y aprovechadas con éxito, requieren de formación específica. El vertiginoso avance de la tecnología hace que los mercados se transformen y, con ello, la forma de responder y acceder a esos mercados, y en definitiva de hacer negocios. Por ello, el conocimiento y formación en emprendimiento tecnológico y digital se hacen cada vez más necesarios y útiles.

Si tienes inquietud y carácter emprendedor, este curso en línea te ayudará a desarrollar tu propio proyecto empresarial. También te interesa si trabajas en empresas, organismos e instituciones, que apuestan por el emprendimiento y la innovación y que no pueden mantenerse al margen de la revolución tecnológica.

El objetivo del curso de emprendimiento tecnológico es ofrecer los contenidos y herramientas necesarios para abordar un proyecto empresarial de carácter tecnológico y transformarlo en una realidad. Todo ello de forma didáctica, combinando el rigor con la orientación práctica –para lo que se incluyen numerosos casos de empresas tecnológicas y experiencias de emprendedores tecnológicos. Así, el curso en línea proporciona una visión integral del proceso emprendedor en el ámbito tecnológico.

Con independenciade tu formación o bagaje profesional, en el curso conocerás conceptos y herramientas clave que te permitirán desarrollar tu creatividad, descubrir oportunidades de negocios en el ámbito tecnológico y digital, desarrollar una idea de negocio innovadora y planificarla para su implantación con éxito.

What you'll learn

Identificar oportunidades de negocio en ámbitos tecnológicos y desarrollar ideas de negocio digitales o tecnológicas innovadoras mediante la aplicación de metodologías innovadoras para el desarrollo de modelos de negocios de éxito.
Valorar el atractivo del sector en el que se piensa competir, identificar los principales recursos que necesita el proyecto, así como las principales formas de creación de valor para definir la estrategia competitiva.
Manejar herramientas digitales para las actividades de marketing y organizar sus operaciones con un buen diseño del proceso productivo asegurando la calidad del servicio prestado o producto ofrecido.
Organizar, planificar y gestionar los recursos humanos necesarios para el desarrollo del negocio.
Conocer los requerimientos jurídicos y fiscales para el inicio y desarrollo del negocio, junto conlos aspectos jurídicos específicos de los negocios digitales.
Realizar un plan económico-financiero para determinar la viabilidad económica del proyecto, y conocer diferentes opciones de financiación para negocios tecnológicos.

What's inside

Learning objectives

Identificar oportunidades de negocio en ámbitos tecnológicos y desarrollar ideas de negocio digitales o tecnológicas innovadoras mediante la aplicación de metodologías innovadoras para el desarrollo de modelos de negocios de éxito.
Valorar el atractivo del sector en el que se piensa competir, identificar los principales recursos que necesita el proyecto, así como las principales formas de creación de valor para definir la estrategia competitiva.
Manejar herramientas digitales para las actividades de marketing y organizar sus operaciones con un buen diseño del proceso productivo asegurando la calidad del servicio prestado o producto ofrecido.

Organizar, planificar y gestionar los recursos humanos necesarios para el desarrollo del negocio.
Conocer los requerimientos jurídicos y fiscales para el inicio y desarrollo del negocio, junto conlos aspectos jurídicos específicos de los negocios digitales.
Realizar un plan económico-financiero para determinar la viabilidad económica del proyecto, y conocer diferentes opciones de financiación para negocios tecnológicos.

Identificar oportunidades de negocio en ámbitos tecnológicos y desarrollar ideas de negocio digitales o tecnológicas innovadoras mediante la aplicación de metodologías innovadoras para el desarrollo de modelos de negocios de éxito.
Valorar el atractivo del sector en el que se piensa competir, identificar los principales recursos que necesita el proyecto, así como las principales formas de creación de valor para definir la estrategia competitiva.
Manejar herramientas digitales para las actividades de marketing y organizar sus operaciones con un buen diseño del proceso productivo asegurando la calidad del servicio prestado o producto ofrecido.
Organizar, planificar y gestionar los recursos humanos necesarios para el desarrollo del negocio.
Conocer los requerimientos jurídicos y fiscales para el inicio y desarrollo del negocio, junto conlos aspectos jurídicos específicos de los negocios digitales.
Realizar un plan económico-financiero para determinar la viabilidad económica del proyecto, y conocer diferentes opciones de financiación para negocios tecnológicos.

Syllabus

Semana 1: Iniciativa emprendedora y oportunidad de negocio 1.1 Emprendimiento tecnológico y emprendedor 1.2 El proceso emprendedor 1.3 Identificación y evaluación de oportunidades de negocio 1.4 Evolución de las tendencias de negocios en el área digital y tecnológica

Semana 2. Desarrollo de ideas de negocio innovadoras 2.1 Ideas de negocio: creatividad e innovación 2.2 Propuesta de valor 2.3 Innovaciones centradas en el usuario (Design thinking) 2.4 Análisis de viabilidad inicial de la idea de negocio

Semana 3. Configuración y desarrollo de modelos de negocios 3.1 Modelo de negocio y lienzo del Business Model Canvas 3.2 Lean Startup 3.3 Plan de negocio: diseño, estructura y finalidad

Semana 4. Análisis estratégico y estrategia competitiva 4.1. Introducción al análisis estratégico 4.2. Análisis externo 4.3. Analisis interno 4.5 DAFO 4.6. Fuentes de creación de valor 4.7. Creación de valor y ventaja competitiva 4.8. Estrategia competitiva

Semana 5. Marketing y operaciones 5.1 Plan de marketing I 5.2. Plan de marketing II 5.3 Plan de operaciones.

Semana 6. Aspectos organizativos, jurídicos y económicos del negocio 6.1 Plan de organización y RRHH. 6.2 Plan jurídico-fiscal. 6.3 Plan económico-financiero.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the fundamentals of technological entrepreneurship, which is foundational for new and innovative business development

Teaches how to identify business opportunities in the technology and digital sectors, which is invaluable for aspiring entrepreneurs

Develops and deepens technological business knowledge, which may accelerate career advancement in tech-related fields and industries

Taught by subject matter experts who are well-established in the field of technological entrepreneurship

Develops and strengthens foundational knowledge in business and entrepreneurship, which is highly relevant to a wide range of careers

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emprendimiento tecnológico with these activities:

Organize or participate in study groups or discussion forums on technology entrepreneurship.

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Facilitates collaboration, knowledge sharing, and peer support among learners.

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Identify or create a study group or discussion forum.
Set regular meeting times and topics for discussion.
Contribute to discussions, share resources, and provide feedback to other members.

Revise basic concepts in technology and digital entrepreneurship.

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Will help you fill any existing knowledge gaps and strengthen your understanding of the fundamental principles underlying technology and digital entrepreneurship.

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Review notes, textbooks, or online resources on technology and digital entrepreneurship.
Attend a workshop or seminar on the basics of technology and digital entrepreneurship.
Complete practice exercises or quizzes to test your understanding.

Attend industry events and conferences related to technology and entrepreneurship.

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Provides opportunities to connect with professionals in the field, learn about new trends, and explore potential collaborations.

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Research and identify upcoming industry events and conferences.
Register and attend the events.
Connect with speakers, attendees, and exhibitors.
Follow up with any promising contacts.

Three other activities

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Develop a business idea pitch.

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Allows you to apply the concepts learned in the course to a practical scenario and develop your entrepreneurial skills.

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Identify a problem or opportunity in the technology or digital sector.
Develop a solution to the problem or opportunity.
Create a business model and revenue strategy.
Prepare a presentation that outlines your business idea and its potential.

Build your own technology-based product or service.

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Provides hands-on experience in applying the principles of technology entrepreneurship to create your own product or service.

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Identify a specific technology-based problem or opportunity.
Research and explore different technologies and platforms.
Develop a prototype or minimum viable product (MVP).
Test your product or service with potential users.
Iterate and improve your product or service based on feedback.

Revisit the course materials after completing the course.

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Helps reinforce the concepts learned in the course and improves long-term retention.

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Review your notes, assignments, and quizzes.
Complete additional practice exercises or review questions.
Attend a review session or workshop.

Career center

Learners who complete Emprendimiento tecnológico will develop knowledge and skills that may be useful to these careers:

Salesforce Developer

The course on Technological Entrepreneurship will teach you how to use the Business Model Canvas tool, which is an essential skill for Salesforce Developers, as it aids in the building out of their custom apps. It teaches how to match the needs of an organization with the services provided, leading to better client experiences and more effective sales. Additionally, the course gives instruction on financial planning, a vital component of any Salesforce Developer's work.

See salaries and explore the career path for Salesforce Developer

Business Consultant

A course on Technological Entrepreneurship is a good starting point for a career as a Business Consultant. This course offers a deep dive into the strategic and financial planning needed to successfully grow your business. Those seeking to work as Business Consultants should have a deep understanding of these topics.

See salaries and explore the career path for Business Consultant

Financial Analyst

The course on Technological Entrepreneurship is a good foundational starting point for a career as a Financial Analyst. The course offers instruction on financial planning and a plan for determining a business' economic viability, both of which are essential skills for a Financial Analyst's work.

See salaries and explore the career path for Financial Analyst

UX Designer

The course on Technological Entrepreneurship is a useful tool for UX Designers as it offers instruction on the user-centered innovation process, as well as on how to use digital marketing tools. These skills are all highly applicable to the work of a UX Designer.

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Project Manager

A course on Technological Entrepreneurship is a good starting point for a career as a Project Manager. This course will help teach you how to plan and organize your project, while at the same time managing your resources and bringing the project to a successful implementation. These skills are vital to the successful execution of a Project Manager's duties.

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Technical Writer

A course on Technological Entrepreneurship may be useful to Technical Writers. This course can help develop skills in product description and explanation, which are key duties of Technical Writers.

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Product Manager

A course on Technological Entrepreneurship is a good starting point for a career as a Product Manager. This course will help introduce you to the domain of technological entrepreneurship and the instruction given on how to develop innovative business ideas will be useful to those seeking to work as Product Managers.

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Business Analyst

A course on Technological Entrepreneurship is good for someone looking to become a Business Analyst. Business Analysts need to be able to identify opportunities and analyze the viability of new business ideas. The course will help with this ability.

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Entrepreneur

For those wanting to build their own business, a course on Technological Entrepreneurship can help you to learn how to identify business opportunities, develop business plans, and manage your finances.

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Marketing Manager

A course on Technological Entrepreneurship may be useful for those who want to work in Marketing Management. This course offers instruction on using digital marketing tools, a knowledge of which is highly applicable to Marketing Management.

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Data Analyst

A course on Technological Entrepreneurship may be of some use to Data Analysts. Those in this role need to be able to analyze data, and this course provides instruction on how to develop an economic-financial plan, which includes data analysis.

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Software Engineer

Those interested in working as Software Engineers may find a course on Technological Entrepreneurship to be useful for the instruction it offers on how to develop innovative business ideas, a task often assigned to Software Engineers.

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Operations Manager

A course on Technological Entrepreneurship may be useful for aspiring Operations Managers. This course will help equip you with the knowledge needed to plan and organize your operations with an effective design for a productive process that ensures the service provided or product offered is of high quality.

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Information Systems Manager

A course on Technological Entrepreneurship may be useful for those interested in becoming Information Systems Managers. This course will introduce Information Systems Managers to the domain of technological entrepreneurship and the instruction given on how to develop innovative business ideas may be useful to those seeking to work in this field.

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Accountant

A course on Technological Entrepreneurship may be useful for Accountants, as it offers instruction on financial planning, a duty often under the purview of an Accountant.

See salaries and explore the career path for Accountant