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Prof. (Emeritus) Shlomo Maital and Dadi Perlmutter

This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur.

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This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur.

We will share with you the following lessons:

Love and Knowledge are infinite: grow and share;

Learn from Failures and Successes;

Nothing Moves without a Vision;

Have a Differentiated Market Transforming Strategy;

Dare to Take Action;

Fight Resistance;

It is All About the Ecosystem;

Build a Team;

Keep it Simple and Work Hard.

By the end of the course the learner will:

* Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice.

* Know how to apply creativity to generate creative ideas in a wide range of strategic management issues.

* Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices

* Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the

action they require (zoom out) and generate a novel and useful solution

* Transform ideas into real value-creating products, services and processes.

* Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts.

* Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique

* Be able to present your ideas persuasively and overcome resistance.

* Know how to simplify a complex product and make it user friendly.

Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.

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What's inside

Syllabus

Introduction
A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.
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Strategy, Action & Resistance
Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.
Ecosystem, Team & Simplicity
Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.
Summary & Final Assignment
We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Dadi Perlmutter, who has 34 years of innovation experience at Intel Corp
Examines innovation from the perspective of a master innovator
Provides key features of innovative products and services
Teaches how to simplify complex products or services
Introduces effective team building strategies for innovators
Discusses the importance of ecosystems in innovation and provides examples

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Reviews summary

Exceptional innovation guidance from a master

Learners say this course is an exceptional guide to innovation in the workplace. Led by a former Intel executive, this course offers 10 key lessons on innovation and features interviews from startup entrepreneurs. Students praise the real-world insights and practical advice the course provides.
The course is well-structured and easy to follow.
Includes engaging lessons from industry experts.
"The course is a wonderful way to learn from the best people who had lots of experience in the field of innovation."
"We learnt the lectures from the top universities."
"When you finish this course, you will have a real-world perspective on the challenges and beauty of innovation..."
Provides practical advice and actionable steps.
"You will also learn from startup entrepreneurs, whom we interviewed; they will recount their successes and failures, always with a view to helping and teaching others."
"We hope this course will improve your chances of success, as an entrepreneur, and perhaps help you avoid some pitfalls."
Lacks interactive exercises or discussion forums.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovation Career Lessons from a Master with these activities:
Explore Online Resources
Expand your knowledge and understanding of innovative concepts and strategies by exploring a curated collection of online resources.
Browse courses on Online Learning
Show steps
  • Identify and select relevant online resources
  • Review and engage with the materials
  • Apply what you have learned to your own innovative endeavors
Read "The Innovator's Dilemma"
Gain insights into the challenges of innovation and how to overcome them by exploring the groundbreaking work of Clayton M. Christensen.
Show steps
  • Obtain a copy of "The Innovator's Dilemma"
  • Read and reflect on the key concepts presented in the book
  • Identify ways to apply these concepts to your own innovative endeavors
Participate in Discussion Groups
Engage with peers and exchange ideas in a collaborative environment to foster deeper engagement and understanding.
Show steps
  • Join or create discussion groups related to innovation and entrepreneurship
  • Actively participate in discussions, sharing your insights and experiences
  • Engage in respectful and constructive dialogue with fellow participants
Five other activities
Expand to see all activities and additional details
Show all eight activities
Connect with Industry Experts
Gain valuable insights and guidance by connecting with experienced professionals in your field.
Browse courses on Mentorship
Show steps
  • Identify potential mentors in your network or through online platforms
  • Reach out to your chosen mentors and request a meeting
  • Build a mutually beneficial relationship by exchanging knowledge and experiences
Create a Presentation
Engage with a new concept by presenting it to an audience and make it relatable to implement the idea.
Browse courses on Innovation
Show steps
  • Identify an innovative idea
  • Develop an outline for your presentation
  • Create a persuasive and engaging presentation
  • Practice your presentation
Participate in Innovation Challenges
Put your innovative skills to the test and gain valuable experience by participating in innovation challenges.
Show steps
  • Identify and select innovation challenges that align with your interests
  • Form a team or work individually to develop innovative solutions
  • Present your solutions and receive feedback from experts and peers
Analyze Case Studies
Develop critical thinking skills and apply theoretical concepts to practical scenarios by analyzing case studies.
Browse courses on Problem Solving
Show steps
  • Select a case study relevant to your interests
  • Analyze the case study in detail
  • Identify the challenges and opportunities presented in the case study
  • Develop innovative solutions to address the challenges
Build a Prototype
Put your ideas into action by building a prototype that demonstrates your innovative solution.
Browse courses on Design Thinking
Show steps
  • Brainstorm and sketch out your ideas
  • Create a scaled-down or simplified representation of your idea
  • Test your prototype and gather feedback
  • Refine and iterate on your design based on feedback

Career center

Learners who complete Innovation Career Lessons from a Master will develop knowledge and skills that may be useful to these careers:
Data Scientist
Innovation is essential for discovering and creating new technologies in the field of Data Science. The lessons you will learn in this course will help you build new tools, techniques, and practices that will differentiate you in the job market and help your organization stay ahead of the curve.
Product Manager
Product Managers are responsible for many aspects of a product's life cycle, including its innovation and design. This course will introduce you to key innovation concepts that will have a direct impact on your role as a product manager and your overall success.
Chief Executive Officer
Entrepreneurial thinking is crucial for a successful CEO. This course will give you the tools and strategies you need to create your own path, stay ahead of the competition, and drive your organization forward.
Entrepreneur
Entrepreneurs are well known for their innovation and creativity. By completing this course, you will build a foundation for creative and innovative thinking that will help you solve problems, overcome challenges, and ultimately grow your business.
Marketing Manager
Innovation is a central component to any successful marketing campaign. This course will teach you how to think outside the box and develop innovative marketing strategies and solutions that engage customers and drive results.
Operations Manager
To streamline your organization and improve efficiency, innovation is key. This course will teach you innovation strategies for operations management that will help you reduce costs, increase productivity, and improve customer satisfaction.
Consultant
As a consultant, you will likely work with clients on their most pressing challenges and critical pain points. Innovation is crucial to finding the best solution for each client, and this course will provide you with insights and strategies for success.
Analyst
Analysts rely on innovation to find new insights and solutions. You will learn how to think critically and creatively to solve complex problems and make better decisions.
Project Manager
Project Managers bridge the gap between ideas and reality, and innovation will be your most important tool. This course will teach you how to innovate at every stage of the product development lifecycle, from inception to launch.
Engineer
Engineers rely on innovation to improve and invent new solutions. Throughout this course, you will learn innovation strategies that can lead to creations and solutions far beyond the average engineer's capability.
Professor
As a Professor, you will need to constantly innovate to keep your teaching and research relevant and engaging. The lessons in this course can help you develop a unique teaching style and approach that will help you stand out and connect with your students.
Sales Manager
Sales Managers need to be able to think creatively and identify new opportunities for their teams to succeed. The lessons in this course will help you develop your innovative thinking and leadership skills, and give you the tools you need to motivate your team to achieve their goals.
Financial Manager
Innovation can drive new financial solutions and bring about change in the finance industry. By studying the lessons in this course, you will develop a strong understanding of the financial implications of innovation and be able to make better decisions for your organization.
Lecturer
Innovation plays a key role in the field of academia. As a Lecturer, you can use the lessons in this course to not only cultivate new approaches to teaching, but also use the content to engage your students and inspire them to become creative thinkers.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Innovation Career Lessons from a Master.
Provides a framework for understanding why large, successful companies often fail to innovate. It is essential reading for anyone who wants to understand the challenges of innovation.
Provides a roadmap for marketing and selling technology products to mainstream customers. It must-read for any entrepreneur who wants to build a successful technology company.
Provides a practical guide to building a successful startup. It is essential reading for any entrepreneur who wants to avoid the pitfalls of traditional business planning.
Provides a unique perspective on how to build a successful startup. It must-read for any entrepreneur who wants to think big and change the world.
Provides a practical guide to getting customers for your startup. It is essential reading for any entrepreneur who wants to build a successful business.
Provides a practical guide to using the value proposition design canvas to create products and services that customers want. It is essential reading for any entrepreneur who wants to build a successful business.
Provides a practical guide to using the lean startup method to build successful products and businesses. It is essential reading for any entrepreneur who wants to build a successful, innovative business.
Provides a comprehensive framework for understanding and implementing innovation. It valuable resource for any entrepreneur who wants to build a successful, innovative business.
Provides a practical guide to using design thinking to create innovative products and services. It must-read for any entrepreneur who wants to build a successful business in the 21st century.
Provides a step-by-step guide to using lean product development to build successful products. It is essential reading for any entrepreneur who wants to build a successful product-based business.
Provides a framework for understanding and developing the skills of successful innovators. It valuable resource for any entrepreneur who wants to build a successful, innovative business.
Provides a behind-the-scenes look at how Pixar Animation Studios creates some of the most successful and innovative animated films in the world. It must-read for any entrepreneur who wants to build a successful creative business.
This classic book on military strategy provides valuable insights into the art of competition. It must-read for any entrepreneur who wants to succeed in the competitive world of business.
Provides a clear and concise framework for developing good strategy. It valuable resource for any entrepreneur who wants to create a successful business.

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