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Tim Kastelle

Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers.

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Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers.

This course looks at how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation. Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.

What you'll learn

  • The nature of human creativity and innovation,
  • How creativity and design thinking help business to solve complex problems,
  • The process and tools of design thinking,
  • Different creativity and design processes and how it can be used to generate better ideas,
  • How to use a variety of tools to help validate your ideas to improve their chances for impact,
  • The use of design sprints to integrate the different elements of the course into a systematic method for generating and testing new ideas,
  • How to build organizations that support creative and innovative thinking.

What's inside

Learning objectives

  • The nature of human creativity and innovation,
  • How creativity and design thinking help business to solve complex problems,
  • The process and tools of design thinking,
  • Different creativity and design processes and how it can be used to generate better ideas,
  • How to use a variety of tools to help validate your ideas to improve their chances for impact,
  • The use of design sprints to integrate the different elements of the course into a systematic method for generating and testing new ideas,
  • How to build organizations that support creative and innovative thinking.

Syllabus

Week 1: What is creativity, innovation and design The core concepts of creativity, design and innovation
Week 2: Creativity Myths Mistaken beliefs about creativity and why they're dangerous
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Week 3: Creative people, creative organizations Ideas and tools to help both people and organisations work more creatively
Week 4: Impact and purpose Measuring impact and the value created through creativity
Week 5: Design thinking for innovation The role of empathy in the design thinking process and the tools we can use
Week 6: How do we learn what people want? How we ensure learning fits people's needs
Week 7: Experiments Designing and executing experiments for value creation
Week 8: The design sprint Principles of a design sprint and how to make it happen
Week 9: Distributed creativity How diversity and collaboration through networks support the creativity process
Week 10: Moving from ideas to impact Bring the ideas presented in this course together and show how organizations can create impact from ideas

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Specifically applicable to managers and entrepreneurs interested in innovation for their company or organization
Well-suited for those new to creative problem-solving and those seeking to enhance their existing skills
Teaches the principles and tools of design thinking, including empathy, experimentation, and prototyping
While the course is introductory in nature, it may not be appropriate for complete beginners in design thinking
Requires learners to have access to design software or tools
Contains references and examples that may be outdated or not relevant to all industries

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking and Creativity for Innovation with these activities:
Read and Summary: Design Thinking for Innovation
Understand the core concepts of design thinking, including empathy, creativity, and prototyping.
Show steps
  • Read Chapters 1-3
  • Summarize the key points
Attend Design Thinking Meetup
Expand your network and learn from others in the field of design thinking.
Browse courses on Networking
Show steps
  • Find a local design thinking meetup
  • Attend the event
Design Thinking Canvas
Develop a practical tool to guide your design thinking process.
Browse courses on Problem Solving
Show steps
  • Choose a problem to solve
  • Fill out the Design Thinking Canvas
Five other activities
Expand to see all activities and additional details
Show all eight activities
Peer Review Design Ideas
Seek and provide feedback on your design ideas to improve their quality.
Browse courses on Collaboration
Show steps
  • Find a study group
  • Share your design ideas
  • Provide and receive feedback
Design Sprint Exercises
Gain hands-on experience with design sprints, a rapid prototyping method.
Browse courses on Design Sprints
Show steps
  • Find a team to work with
  • Choose a design challenge
  • Go through the five phases of the design sprint
Design Thinking Resource Collection
Gather and organize resources to support your design thinking journey.
Browse courses on Research
Show steps
  • Create a list of design thinking resources
  • Organize the resources by category
Learn Figma for Prototyping
Become familiar with a popular prototyping tool to bring your ideas to life.
Browse courses on Prototyping Tools
Show steps
  • Watch Figma tutorials
  • Create a simple prototype
Volunteer at a Design Hackathon
Apply your design thinking skills in a real-world setting.
Browse courses on Collaboration
Show steps
  • Find a design hackathon
  • Sign up as a volunteer
  • Participate in the event

Career center

Learners who complete Design Thinking and Creativity for Innovation will develop knowledge and skills that may be useful to these careers:
Innovation Manager
The Design Thinking and Creativity for Innovation course will be very useful for Innovation Managers. This course will help Innovation Managers develop the skills they need to identify, evaluate, and develop new and innovative products and services. You will learn how to use design thinking and creativity to develop innovative solutions to business problems. Additionally, this course will help Innovation Managers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as an Innovation Manager.
User Experience Designer
The Design Thinking and Creativity for Innovation course will be very useful for User Experience Designers. This course will help User Experience Designers develop the skills they need to create innovative and user-friendly products. You will learn how to use design thinking and creativity to design products that meet the needs of your users. Additionally, this course will help User Experience Designers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a User Experience Designer.
Design Researcher
The Design Thinking and Creativity for Innovation course will be very useful for Design Researchers. This course will help Design Researchers develop the skills they need to conduct user research and develop insights that can be used to improve products and services. You will learn how to use design thinking and creativity to conduct user research and develop insights that can be used to improve products and services. Additionally, this course will help Design Researchers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Design Researcher.
Service Designer
The Design Thinking and Creativity for Innovation course will be very useful for Service Designers. This course will help Service Designers develop the skills they need to design and develop innovative and effective services. You will learn how to use design thinking and creativity to develop services that meet the needs of users. Additionally, this course will help Service Designers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Service Designer.
Interaction Designer
The Design Thinking and Creativity for Innovation course will be very useful for Interaction Designers. This course will help Interaction Designers develop the skills they need to design and develop innovative and effective user interfaces. You will learn how to use design thinking and creativity to develop user interfaces that are both user-friendly and effective. Additionally, this course will help Interaction Designers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as an Interaction Designer.
Product Manager
The Design Thinking and Creativity for Innovation course will be very useful for Product Managers. This course will help Product Managers develop the skills they need to identify and solve customer problems. You will learn how to use design thinking and creativity to develop innovative products that meet the needs of your customers. Additionally, this course will help Product Managers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Product Manager.
Entrepreneur
The Design Thinking and Creativity for Innovation course will be very useful for Entrepreneurs. This course will help Entrepreneurs develop the skills they need to identify and develop new business opportunities. You will learn how to use design thinking and creativity to develop innovative and successful businesses. Additionally, this course will help Entrepreneurs build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as an Entrepreneur.
Information Architect
The Design Thinking and Creativity for Innovation course will be very useful for Information Architects. This course will help Information Architects develop the skills they need to design and develop effective information architectures. You will learn how to use design thinking and creativity to develop information architectures that are both user-friendly and effective. Additionally, this course will help Information Architects build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as an Information Architect.
Business Analyst
The Design Thinking and Creativity for Innovation course can be quite useful for Business Analysts. This course will help Business Analysts gain vital skills in problem-solving, creativity, and design thinking. This course will teach you how to use these skills to identify and solve business problems. You will also learn how to develop a creative and innovative mindset that will help you succeed in your career. Furthermore, this course will help Business Analysts understand the needs of their customers and develop solutions that meet those needs.
Industrial Designer
The Design Thinking and Creativity for Innovation course may be useful for Industrial Designers. This course will help Industrial Designers develop the skills they need to design and develop innovative and effective products. You will learn how to use design thinking and creativity to develop products that are both user-friendly and effective. Additionally, this course will help Industrial Designers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as an Industrial Designer.
Creative Director
The Design Thinking and Creativity for Innovation course may be useful for Creative Directors. This course will help Creative Directors develop the skills they need to lead and manage creative teams. You will learn how to use design thinking and creativity to develop innovative and effective creative campaigns. Additionally, this course will help Creative Directors build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Creative Director.
Consultant
The Design Thinking and Creativity for Innovation course may be useful for Consultants. This course will help Consultants develop the skills they need to solve complex business problems. You will learn how to use design thinking and creativity to develop innovative and effective solutions to business problems. Additionally, this course will help Consultants build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Consultant.
UX Writer
The Design Thinking and Creativity for Innovation course may be useful for UX Writers. This course will help UX Writers develop the skills they need to create clear, concise, and engaging user experiences. You will learn how to use design thinking and creativity to develop user experiences that are both user-friendly and effective. Additionally, this course will help UX Writers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a UX Writer.
Graphic designer
The Design Thinking and Creativity for Innovation course may be useful for Graphic Designers. This course will help Graphic Designers develop the skills they need to create innovative and effective visual designs. You will learn how to use design thinking and creativity to develop visual designs that are both visually appealing and effective. Additionally, this course will help Graphic Designers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Graphic Designer.
Marketing Manager
The Design Thinking and Creativity for Innovation course may be useful for Marketing Managers. This course will help Marketing Managers develop the skills they need to create innovative and effective marketing campaigns. You will learn how to use design thinking and creativity to develop marketing campaigns that reach and engage your target audience. Additionally, this course will help Marketing Managers build a strong foundation in design thinking and creativity. This foundation will help you succeed in your career as a Marketing Manager.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking and Creativity for Innovation.
Provides a comprehensive overview of the design thinking process, from ideation to implementation. It valuable resource for anyone who wants to learn more about how to use design thinking to solve problems and create innovative solutions.
Explains why successful companies can fail when they are disrupted by new technologies. It must-read for anyone who wants to understand the challenges of innovation and how to overcome them.
Provides practical advice on how to overcome the fear of failure and develop the confidence to be creative. It great resource for anyone who wants to learn how to think more creatively and generate innovative ideas.
Provides a step-by-step guide to running a design sprint, a five-day process for solving problems and testing new ideas. It valuable resource for anyone who wants to learn how to use design thinking to quickly and efficiently develop new products and services.
Explores the principles of good design and how they can be applied to everyday objects. It great resource for anyone who wants to learn how to design products and services that are both user-friendly and aesthetically pleasing.
Provides a practical guide to building a successful startup. It valuable resource for anyone who wants to learn how to validate their ideas, build a minimum viable product, and get their startup off the ground.
Challenges the conventional wisdom about innovation and entrepreneurship. It must-read for anyone who wants to learn how to think differently and create truly innovative products and services.
Provides an inside look at how Pixar Animation Studios fosters creativity and innovation. It great resource for anyone who wants to learn how to create a culture of creativity in their own organization.
Identifies the five key skills that innovators possess. It valuable resource for anyone who wants to learn how to develop the skills they need to be more innovative.

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