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Idea Development

Create and Implement Innovative Ideas

Anna Jenkins

To create and bring to market innovative ideas, entrepreneurs invest substantial resources in their creation without being certain their idea will be successful. How do entrepreneurs manage this process? What strategies do they use? What role does the innovativeness of their ideas play in the strategies they adopt? How do they maintain motivation when faced with setbacks?

In this course, we tackle these questions by focusing on:

Types of innovations and their market impact;
The importance of taking action, knowledge, learning and resources in the creation of innovative ideas;
How entrepreneurs make strategic decisions under uncertainty;
The Management of intellectual property; and
Maintaining motivation in the face of setbacks

By drawing on the case of Google Glass, their own experiences and ideas, students are encouraged to synthesize knowledge from each Module to gain an in-depth understanding of the complexity of innovation process.

What you'll learn

How to come up with innovative ideas you are uniquely position to create and bring to market
Strategies for managing uncertainty in the creation and implementation of innovative ideas
How to learn from setbacks and maintain the motivation to persevere when experiencing them
How ideas and other forms of intellectual property can be protected.

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What's inside

Learning objectives

How to come up with innovative ideas you are uniquely position to create and bring to market
Strategies for managing uncertainty in the creation and implementation of innovative ideas

How to learn from setbacks and maintain the motivation to persevere when experiencing them
How ideas and other forms of intellectual property can be protected.

How to come up with innovative ideas you are uniquely position to create and bring to market
Strategies for managing uncertainty in the creation and implementation of innovative ideas
How to learn from setbacks and maintain the motivation to persevere when experiencing them
How ideas and other forms of intellectual property can be protected.

Syllabus

Module 1 Perspective on how ideas are developed Discover how entrepreneurs come up with ideas and the processes they use to bring innovative ideas to market

Module 2 Types of innovation Understand the various innovation typologies based on different dimensions of the innovation space

Module 3 Uncertainty and decision making Gain an understanding of uncertainty and how it influences strategic decision making

Module 4 Discovery strategies Learn about the practice of navigating uncertainty to discover new strategies to establish and grow innovation in a corporate setting

Module 5 Knowledge and resources Appreciate the role resources and capabilities play in the identification of innovative ideas

Module 6 Innovation evaluation and selection Discover strategies for assessing the feasibility of ideas

Module 7 Protecting intellectual property Understand the importance of IP, IP protection options (IPRs), selecting the right option, managing IP generation

Module 8 Commercialization feasibility Unpack the 12-step framework for assessing commercialization feasibility

Module 9 Motivation, commitment and resilience Understand the importance of knowing when to abandon an idea, contingency planning and resilience

Module 10 Maintaining motivation Discover strategies for maintaining motivation when learning from setbacks

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Anna Jenkins, who are recognized for their work in innovation management

Focuses on strategies for managing uncertainty in the creation and implementation of innovative ideas

Teaches how to assess the feasibility of ideas and protect intellectual property

Covers the various types of innovation and their market impact

Requires extensive background knowledge and experience in innovation management

May not be suitable for learners with no prior experience in innovation management

Does not offer hands-on labs or interactive materials

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Idea Development: Create and Implement Innovative Ideas with these activities:

Brush Up on Statistics Concepts

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Refreshes essential statistical concepts to strengthen the foundation for this course.

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Review notes or textbooks on basic statistics
Take practice quizzes or solved examples

Organize and Review Course Materials

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Helps to consolidate learning by organizing and reviewing key materials

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Gather and organize notes, assignments, and presentations
Review and summarize key concepts

Follow a Tutorial on Machine Learning Algorithms

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Helps to build foundational knowledge of machine learning algorithms and their implementation.

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Explore online platforms offering tutorials
Choose a tutorial that aligns with your learning goals
Follow the tutorial step-by-step
Code and experiment with the provided examples
Document your learnings and share with others

Six other activities

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Host a Study Group for a Challenging Topic

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Facilitates collaborative learning and provides a space to clarify doubts and reinforce understanding.

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Identify a challenging topic
Invite classmates to join the study group
Prepare questions and discussion points
Moderate the discussion and encourage participation
Summarize key takeaways

Solve Data Analysis Practice Problems

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Provides additional practice and reinforcement of data analysis concepts covered in the course.

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Identify a set of practice problems
Solve the problems independently
Check your solutions and identify areas for improvement

Contribute to an Open-Source Project Related to the Course

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Provides an opportunity to gain practical experience and deepen understanding of the course concepts.

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Identify an open-source project related to the course
Review the project's documentation and codebase
Identify an area for contribution
Clone the project and set up your development environment
Make a code contribution and submit a pull request

Design a One-Page Newsletter

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Provides an opportunity to apply principles of design and marketing to create a concise and effective piece of content.

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Brainstorm key message and target audience
Gather and curate relevant content
Design visual layout and hierarchy
Write clear and engaging copy
Proofread and refine design

Review Donald A. Norman's 'The Design of Everyday Things'

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Promotes a practical understanding of what makes good and bad design through examples from everyday life.

View Design for a Better World: Meaningful,... on Amazon

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Read each chapter in order, taking notes on key takeaways
Apply Norman's principles to critique everyday objects or interfaces
Identify and discuss design flaws with a classmate

Develop a Business Plan for an Innovative Product

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Emphasizes the importance of planning and outlining the key elements of a successful business venture.

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Identify the market opportunity and target audience
Define the product and its unique value proposition
Conduct market research and competitor analysis
Create a financial model and revenue projections
Develop a marketing and sales strategy

Career center

Learners who complete Idea Development: Create and Implement Innovative Ideas will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants provide advice and guidance to organizations on how to improve their performance. This course can help you prepare for a career as a Management Consultant by providing you with the skills and knowledge you need to develop and implement innovative solutions. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

See salaries and explore the career path for Management Consultant

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. This course can help you prepare for a career as a Marketing Manager by providing you with the skills and knowledge you need to develop and launch innovative marketing campaigns. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Product Manager

Product Managers are responsible for developing and managing products. This course can help you prepare for a career as a Product Manager by providing you with the skills and knowledge you need to develop and launch innovative products. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

See salaries and explore the career path for Product Manager

Investment Banker

Investment Bankers provide financial advice and services to corporations and governments. This course can help you prepare for a career as an Investment Banker by providing you with the skills and knowledge you need to develop and implement innovative financial solutions. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Venture Capitalist

Venture Capitalists provide funding and support to early-stage companies. This course can help you prepare for a career as a Venture Capitalist by providing you with the skills and knowledge you need to identify and invest in innovative companies. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. This course can help you prepare for a career as an Entrepreneur by providing you with the skills and knowledge you need to develop and launch innovative products or services. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Business Development Manager

Business Development Managers are responsible for developing and managing business relationships. This course can help you prepare for a career as a Business Development Manager by providing you with the skills and knowledge you need to develop and launch innovative business relationships. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Patent Attorney

Patent Attorneys help inventors obtain and protect their intellectual property rights. This course can help you prepare for a career as a Patent Attorney by providing you with the skills and knowledge you need to understand and apply patent law. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Nonprofit Executive

Nonprofit Executives lead and manage nonprofit organizations. This course can help you prepare for a career as a Nonprofit Executive by providing you with the skills and knowledge you need to develop and implement innovative programs and services. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Creative Director

Creative Directors are responsible for developing and executing creative visions. This course can help you prepare for a career as a Creative Director by providing you with the skills and knowledge you need to develop and implement innovative creative campaigns. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Strategic Planner

Strategic Planners help organizations develop and implement long-term strategies. This course can help you prepare for a career as a Strategic Planner by providing you with the skills and knowledge you need to develop and implement innovative strategies. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Innovation Manager

Innovation Managers are responsible for leading and managing the innovation process within an organization. This course can help you prepare for a career as an Innovation Manager by providing you with the skills and knowledge you need to develop and implement innovative ideas. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Research and Development Manager

Research and Development Managers lead and manage research and development teams. This course can help you prepare for a career as a Research and Development Manager by providing you with the skills and knowledge you need to develop and implement innovative products and technologies. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Innovation Analyst

Innovation Analysts research and evaluate new ideas to determine their feasibility and potential impact. This course can help prepare you for a career as an Innovation Analyst by providing you with the skills and knowledge you need to identify, evaluate, and develop innovative ideas. You will also learn how to make strategic decisions under uncertainty and how to manage the intellectual property associated with your ideas.

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Technology Transfer Specialist

Technology Transfer Specialists help universities and other research institutions commercialize their intellectual property. This course can help you prepare for a career as a Technology Transfer Specialist by providing you with the skills and knowledge you need to identify, evaluate, and commercialize innovative technologies. You will also learn how to manage uncertainty, make strategic decisions, and protect your intellectual property.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Idea Development: Create and Implement Innovative Ideas.

Lean Startup: How Today's Entrepreneurs Use...

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Provides a practical guide to the lean startup methodology, which focuses on building and validating products quickly and efficiently.

The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition