Creativity, Design Thinking, and Innovation for Business from Udemy

What's inside

Learning objectives

Create a cultural environment that fosters creativity and innovation
Establish an open idea-sharing program in for employees and managers
Attract creative and innovative talent
Truly "think outside-of-the-box"
Master creative thinking skills and teach them to your team
Implement design thinking, a powerful innovation methodology and process
Overcome common blocks that hold organizations back from growth

Use proven processes for generating ideas and brainstorming solutions
Develop a deeper understanding of your users or clients
Create and test prototypes in order to rapidly identify the validity of ideas
Create disruptive innovation and look to the future
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Create a cultural environment that fosters creativity and innovation
Establish an open idea-sharing program in for employees and managers
Attract creative and innovative talent
Truly "think outside-of-the-box"
Master creative thinking skills and teach them to your team
Implement design thinking, a powerful innovation methodology and process
Overcome common blocks that hold organizations back from growth
Use proven processes for generating ideas and brainstorming solutions
Develop a deeper understanding of your users or clients
Create and test prototypes in order to rapidly identify the validity of ideas
Create disruptive innovation and look to the future
Show more
Show less

Syllabus

Welcome and Introduction

In this lecture we will go over what you will learn as well as the importance of creativity, innovation, and problem solving. The instructors will also be introduced.

Learn how creating a creative culture and encouraging innovation can impact your organization.

Questions, Resources and Meet the Instructors

Creative Thinking

In this lecture we will go over strategies to gain insight through new perspectives and how to use mind mapping to think abstractly, rather than linearly.

Exercise: Creative Thinking Part 1: Reframing and Mind Mapping

In this lecture we will go over the process for stimulating insights and key factors for creating an environment that stimulates creativity-inducing flow states.

Exercise: Creative Thinking Part 2: Insights and Flow

In this lecture we will go over counter-intuitive needs that exist that will increase overall organizational success and stimulate creativity, including encouraging play, allowing for idle time, and focusing on the overall happiness of staff.

Exercise: The Importance of Happiness, Play, and Idle Time

In contrast to most corporate environments, a creative corporate culture requires all levels of staff and management to feel comfortable with and appreciated for sharing ideas. Rewarding creativity ensures the best ideas are brought to the table.

Exercise: Rewarding Creativity and Risk Taking

Explore the power of trigger questions, such as “how to”, and “what if”, which stimulate the mind to see possibilities and how to apply it to the work environment.

Developing a Creative Work Environment and Team

In this lecture we will go over tools and tips for individuals to develop their own creativity, such as establishing motivational rituals, Hypnopompic States, embracing failure, taking breaks, writing things down and much more.

Exercise: Developing Creativity for Individuals

In this lecture we will go over tools and tips for enhancing the physical working environment in ways that studies have shown to enhance creativity, including noise, colors, lighting, and social setting.

Exercise: Creating a Creative Physical Environment

In this lecture we go over tips for empowering creative teams by providing the work environment, time, and structure for creative time, as well as tools for creative meetings.

Exercise: Empowering a Creative Team

In this lecture we go over the importance of having a diverse creative team, including diverse backgrounds, experience, personalities, and seniority, as well as interdepartmental collaboration and bringing in outsiders to create a creative and innovative environment.

Exercise: The Power of Diversity

In this lecture we go over the importance of establishing a system for collecting, responding to, and implementing ideas.

Exercise: Develop an Idea-Response Process

Overcoming Creativity Blocks

In this lecture we will addresses common workplace obstacles to creativity, such as meetings, email, micro-managing and interruptions.

In this lecture we will address cognitive biases that inhibit the ability to see solutions to problems, including functional fixedness and mental set.

Design Thinking Methodology and Process

In this lecture you will learn why this simple, non-linear problem-solving methodology used by designers can unlock innovation in your organization. Learn how it works, why it works, and the 5 phases of the model.

Exercise:Design Thinking

In this lecture you will learn why empathizing with and developing an understanding of your user or customer is vital in order to create effective innovation. You will also learn strategies for researching, including immersion, observation, and interviewing.

Exercise: Step 1: Empathize with the End User

In this lecture you will learn how analyze what you’ve learned and use it to hone in on the true problem, based on the perspective of your customers.

Exercise: Step 2: Define the problem

In this lecture you will learn how to take what you’ve learned and generate creative ideas using strategies that avoid common road blocks to creative ideation.

Exercise: Step 3: Ideating and Brainstorming

In this lecture you will learn a powerful process for conducting group brainstorming sessions that encourage openness, divergent thinking, and big ideas.

Exercise: Brainstorming Process

In this lecture you will learn how to explore inexpensive, scaled down, rapid methods to prototype selected ideas, allowing your team to explore their ideas and further identify top ideas for testing.

Exercise: Step 4: Prototyping Solutions

In this lecture you will learn how to implement selected ideas by using prototypes in the real world, with clients. Assess user experience and success of the concept, leading to the next round of ideas, problem clarification, and prototyping.

Exercise: Step 5: Testing and Assessment

Looking to the Future

In this lecture we will help you look to the future to anticipate changes within your own industry, as well as innovation in other industries that will change the landscape for your industry. Explore the possibility of creating revolutionary innovation in your industry, before the next generation of information and technology-savvy entrepreneurs disrupt your industry.

Congratulations you finished the course! In this lecture we will look at what we have covered and what the next steps are that you should take.

Explore creative ways to stand out from the crowd and expand your market share WITHOUT competing!

Bonus: Additional Resources You Don't want to Miss

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

This course is designed for professionals who want to use creativity and design thinking to improve their work environment

Teaches how to create a cultural environment that fosters creativity, including creativity blocks to avoid

Develops creative thinking skills and teaches how to teach them to a team

Introduces the Design Thinking process, a powerful innovation methodology

Provides tools and tips for developing creativity for individuals and teams

Emphasizes the importance of diversity in creative teams

Reviews summary

Creativity, design thinking, and innovation

This 2000-review course on creativity, design thinking, and innovation is well received by students, with 88% of reviews being positive. The course includes a mix of video lectures and downloadable resources, and students appreciate the clear explanations and practical advice provided by the instructors. The course is seen as a valuable tool for individuals looking to improve their creativity and innovation skills, and many students report applying the concepts they learned to their work and personal lives.

Introduces the Design Thinking methodology, explaining its phases and how it can be used to solve problems, create new products and services, and drive innovation.

"In this lecture we will go over why empathizing with and developing an understanding of your user or customer is vital in order to create effective innovation."

Promotes the idea that play, idle time, and a focus on employee happiness can contribute to increased creativity.

"more visual presentations could have been better and shortened the course. also Q&A approach could make this course more engagging"

Highlights the need for systems to collect, respond to, and implement ideas in order to foster and maintain a culture of innovation.

"Rewarding creativity ensures the best ideas are brought to the table ."

Emphasizes the importance of diverse perspectives, experiences, and backgrounds in fostering creativity and innovation.

"A creative corporate culture requires all levels of staff and management to feel comfortable with and appreciated for sharing ideas."

Defines creativity blocks and strategies to overcome them, including encouraging idea-response systems and fostering a culture of risk-taking and failure acceptance.

"By integrating creativity, design thinking, and effective problem-solving into the workplace, organizations can create a culture that not only drives innovation but also empowers employees to be more engaged, adaptable, and effective in tackling challenges and seizing opportunities."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Creativity, Design Thinking, and Innovation for Business with these activities:

Take an online course on design thinking

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Introduces the principles and tools of design thinking through structured and guided learning.

Browse courses on Design Thinking

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Find an online course on design thinking.
Enroll in the course and complete the modules.
Apply the design thinking process to a personal or professional project.

Solve creative problem-solving puzzles

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Provides repeated opportunities to practice and refine creative problem-solving skills.

Browse courses on Creative Problem Solving

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Find a collection of creative problem-solving puzzles.
Attempt to solve the puzzles without looking at the solutions.
Review the solutions and identify the techniques used.

Review 'The Innovator's Dilemma'

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Examines why successful companies can fail by focusing on sustaining innovation rather than disruptive innovation, which is key to sustained success.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book thoroughly, taking notes on key concepts.
Summarize the main arguments and examples.
Consider how the concepts apply to your own organization.

Five other activities

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Show all eight activities

Develop a new product or service

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Provides an opportunity to apply design thinking principles and innovation methodologies to create a tangible outcome.

Browse courses on Product Development

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Identify a problem or opportunity.
Conduct user research.
Brainstorm and develop solutions.
Build and test a prototype.
Refine and launch the product or service.

Develop a creative marketing campaign for a product or service

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Allows students to apply their understanding of creative thinking to develop a persuasive and impactful marketing campaign.

Browse courses on Marketing

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Identify the target audience.
Define the marketing objectives.
Brainstorm creative concepts.
Develop a media plan.
Measure the results of the campaign.

Write a blog post or article about a creative problem-solving technique

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Encourages students to synthesize and articulate their understanding of creative problem-solving techniques.

Browse courses on Creative Problem Solving

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Choose a specific technique to focus on.
Research and gather information about the technique.
Write a clear and concise explanation of the technique.
Provide examples of how the technique can be applied to real-world problems.

Attend a conference or workshop on creativity and innovation

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Provides opportunities to connect with experts, learn about new trends, and gain inspiration.

Browse courses on Creativity

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Identify a relevant conference or workshop.
Register for the event.
Attend the sessions and engage with other participants.

Participate in a creativity workshop

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Provides hands-on experience with creative tools and techniques.

Browse courses on Creativity

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Find a creativity workshop that aligns with your interests.
Register for the workshop.
Attend the workshop and actively participate in the activities.

Career center

Learners who complete Creativity, Design Thinking, and Innovation for Business will develop knowledge and skills that may be useful to these careers:

Innovation Manager

An Innovation Manager is responsible for leading and managing innovation initiatives within a company. They work to identify new opportunities for growth and develop new products and services. The course can help Innovation Managers develop the skills they need to be successful in their role. With lessons on creativity, design thinking, and problem solving, this course can equip Innovation Managers with the tools they need to drive innovation within their organization.

See salaries and explore the career path for Innovation Manager

User Experience Designer

A User Experience Designer focuses on the experience of users interacting with a product or service. They work to improve the usability, accessibility, and overall user satisfaction. The course can help User Experience Designers develop the skills they need to be successful in their role. With lessons on user research, interaction design, and prototyping, this course can equip User Experience Designers with the tools they need to create user-friendly and enjoyable products and services.

See salaries and explore the career path for User Experience Designer

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence. They work to create and publish content, engage with customers, and track results. The course can help Social Media Managers develop the skills they need to be successful in their role. With lessons on social media marketing, content creation, and community management, this course can equip Social Media Managers with the tools they need to create and manage successful social media campaigns.

See salaries and explore the career path for Social Media Manager

Web Designer

A Web Designer creates and maintains websites. They work to ensure that websites are visually appealing, easy to navigate, and meet the needs of the users. The course can help Web Designers develop the skills they need to be successful in their role. With lessons on web design, HTML, and CSS, this course can equip Web Designers with the tools they need to create beautiful and functional websites.

See salaries and explore the career path for Web Designer

Freelance Writer

A Freelance Writer creates written content for a variety of clients, including businesses, organizations, and individuals. They work to produce high-quality content that is informative, engaging, and persuasive. The course can help Freelance Writers develop the skills they need to be successful in their role. With lessons on writing, editing, and marketing, this course can equip Freelance Writers with the tools they need to create successful freelance writing careers.

See salaries and explore the career path for Freelance Writer

Industrial Designer

An Industrial Designer combines art, science, and engineering to develop the concepts and products that improve the quality of life for people everywhere. The course can help Industrial Designers develop the skills they need to be successful in their role. With lessons on design thinking, human factors, and prototyping, this course can equip Industrial Designers with the tools they need to create innovative and user-friendly products.

See salaries and explore the career path for Industrial Designer

Graphic designer

A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. The course can help Graphic Designers develop the skills they need to be successful in their role. With lessons on design thinking, visual communication, and typography, this course can equip Graphic Designers with the tools they need to create beautiful and effective designs.

See salaries and explore the career path for Graphic designer

Interior designer

An Interior Designer creates beautiful and functional interior spaces for residential and commercial clients. The course can help Interior Designers develop the skills they need to be successful in their role. With lessons on space planning, color theory, and furniture selection, this course can equip Interior Designers with the tools they need to create beautiful and functional spaces.

See salaries and explore the career path for Interior designer

Entrepreneur

An Entrepreneur starts and runs their own business. They work to develop and launch new products or services, and to build a successful enterprise. The course can help Entrepreneurs develop the skills they need to be successful in their role. With lessons on business planning, marketing, and sales, this course can equip Entrepreneurs with the tools they need to start and grow their own business.

See salaries and explore the career path for Entrepreneur

Product Manager

A Product Manager is responsible for the development and management of a product. They work to ensure that the product meets the needs of the customer and is successful in the marketplace. The course can help Product Managers develop the skills they need to be successful in their role. With lessons on user research, design thinking, and prototyping, this course can equip Product Managers with the tools they need to create innovative and successful products.

See salaries and explore the career path for Product Manager

Design Consultant

A Design Consultant is responsible for providing expert advice on design-related matters. This can include anything from product design to interior design. A Design Consultant will help their clients create a visually appealing and functional space or product. The course can help Design Consultants develop their creative thinking skills and learn how to apply design thinking to real-world problems. With lessons on user research and prototyping, this course can equip Design Consultants with the skills to create innovative and effective design solutions.

See salaries and explore the career path for Design Consultant

Creative Director

A Creative Director will oversee all visual aspects of a product or service. They work to ensure that the final product is cohesive, on brand, and in line with the company's goals. The course can help Creative Directors create a culture of innovation within their team. With lessons on creative thinking and problem solving, this course can equip Creative Directors with the skills to manage a team of creatives and turn concepts into successful products.

See salaries and explore the career path for Creative Director

Consultant

A Consultant is hired by clients to provide expert advice and support on a particular issue or project. Consultants can work in a variety of fields, including business, technology, and healthcare. The course can help Consultants develop the skills they need to be successful in their role. With lessons on problem solving, communication, and stakeholder management, this course can equip Consultants with the tools they need to provide valuable advice and support to their clients.

See salaries and explore the career path for Consultant

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. They work to help businesses improve their efficiency and effectiveness. The course can help Business Analysts develop the skills they need to be successful in their role. With lessons on problem solving, data analysis, and process improvement, this course can equip Business Analysts with the tools they need to identify and solve business problems.

See salaries and explore the career path for Business Analyst

Marketing Manager

A Marketing Manager is responsible for developing and implementing marketing strategies to promote products or services. They work to increase brand awareness, generate leads, and drive sales. The course can help Marketing Managers develop the skills they need to be successful in their role. With lessons on marketing research, digital marketing, and social media marketing, this course can equip Marketing Managers with the tools they need to create and implement successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Project Manager

A Project Manager is responsible for planning, organizing, and managing a project. They work to ensure that the project is completed on time, within budget, and to the required quality standards. The course can help Project Managers develop the skills they need to be successful in their role. With lessons on project planning, risk management, and stakeholder management, this course can equip Project Managers with the tools they need to manage projects effectively.

See salaries and explore the career path for Project Manager