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Product Development

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May 1, 2024 Updated May 9, 2025 23 minute read

Product Development is the comprehensive process of bringing a product to market, from the initial concept or idea through to its launch and beyond. It encompasses a wide array of activities, including identifying market needs, conceptualizing solutions, designing and engineering the product, testing its viability, and ultimately, introducing it to customers. This field is dynamic and multifaceted, requiring a blend of creativity, strategic thinking, technical understanding, and business acumen.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Development.
Provides a comprehensive overview of the product development process, from ideation to launch. It is written by two of the leading experts in marketing and innovation.
Provides a practical guide to using design thinking to develop new products and services. It valuable resource for anyone involved in product development.
Provides a framework for designing value propositions that meet the needs of customers. It valuable resource for anyone involved in product development.
Provides a practical guide to getting customers for your new product or service. It valuable resource for anyone involved in product development.
Provides a practical guide to using the lean product development process to develop new products and services. It valuable resource for anyone involved in product development.
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