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Dr. Anu Khanchandani

WHAT'S IN IT FOR YOU

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WHAT'S IN IT FOR YOU

"Embark on your entrepreneurial journey with 'Startup Idea to Pitch in 60 Days,' a transformative workshop curated by tech industry veteran Anu Khanchandani. Dreaming of becoming the next Unicorn? Inspired by the success stories of other entrepreneurs? This workshop is your opportunity to turn your startup idea into a tangible pitch.

Led by Anu, with 25+ years of experience in top-tier organizations globally, this workshop guides aspiring entrepreneurs through a comprehensive 60 day program. Whether your concept is still in your imagination or you've already built it and need to scale, this workshop equips you with the requisite expertise.

In just 60 days, you'll follow the '7-Step Startup Success Formula' meticulously designed to transform your idea into a fully-fledged startup. Each week focuses on essential aspects:

- Developing and entrepreneurial mindset

- Idea Validation using the Ideal Validator Framework

- Documenting Your Startup Value Proposition

- Product Development (Web/Mobile App)

- Marketing, Sales, Post-sales

- Identifying the Right Team

- Pitch Deck and Fundraising

- Putting It All Together

Participants receive FREE bonuses , including User Persona Identification, Competitor Analysis, Keyword Research, Brand Guideline Document, and more.

  1. Video Recordings: Access weekly video topics for eight weeks.

  2. WhatsApp Support: Seek clarifications anytime during the course.

  3. Workshop Tasks: Complete weekly assignments, personally evaluated by Anu.

  4. One-on-One Coaching: Qualify for a 2-hour individual session in the 8th week.

Don't let your Startup Dream remain just a dream. Take action now and transform your app idea into a successful business venture. Anu is here to support you every step of the way. Ready to turn your vision into reality? Book an appointment and let's talk. Join 'Startup Idea to Pitch in 60 Days' and make your mark in the startup world. "

HANDS-ON WORKSHOPS WITH TEMPLATES

The workshops will ensure that by the end of the course, you create the artefacts for your own business idea. You will have everything ready which will boost your confidence in your business idea in a defined and structured way

BONUSES INCLUDED

As a bonus, I will spend 30 mins with you to discuss the artefacts you have created so that we can clarify your doubts and tweak the artefacts if needed.

WHO AM I AND WHY SHOULD YOU LISTEN TO ME

After having spent more than 20 years as an Employee, Entrepreneur and Consultant in the Digital Startup industry I saw the journey and the challenges faced during it.  Be it product design, marketing, selling, funding each aspect of the journey needed to be taken up carefully - planned and executed with patience rather than rushing into it blindfolded.

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What's inside

Learning objectives

  • At the end of the course, students will have a clear 7-step success plan to launch their digital product idea as a startup
  • Ground work to see whether you really have the entrepreneurship bug in you or you are willing to develop it, 5 ways to check how saleable your idea is
  • How to convert a technology product idea from vision to reality - the 7-step journey and how to do it in the right way aligning your goals with your vision
  • How to document the vision - define the brand, usp (unique selling proposition), a paper prototype, mind map, product release plan, wireframe
  • How to craft your team vision - company culture, guidelines and help to take the most important decision whether to build in-house or outsource
  • How to arrange for money needed to run the show - how to create the business plan with cash flows and how to create an investor pitch deck that blows them over
  • How to craft your web/app - what is a mvp (minimum viable product), your target customer persona, customer journey, look and feel data security
  • How to market your product - funnel building, content generation, seo, social media marketing, paid advertising (fb, google ads), marketing automation
  • How to sell your product - case studies , trials, freemium model, community, referrals, word of mouth, offline marketing
  • How to provide state-of-the-art customer service for your product - the complete process

Syllabus

Students will be able to visualise the journey from an idea to a sale, prepare a Digital Entrepreneur mindset, do the ground work to see if their idea is really saleable, convert idea to defined goals
Read more

Students will get an idea about what this course covers.

Step By Step into the journey, describing the essentials at each stage

What does it take to be a Digital Entrepreneur? Develop the mindset and get going!

The foundations have to be strong to give your idea a strong base. Is your idea saleable? If not, what you need to do to make it match market standards

Convert your idea to SMART (Specific, Measurable, Achievable, Realistic, Timely) Goals

Market Research
Goal Cards

Do you have in you to be a Digital Entrepreneur? If not, how ready are you to mould yourself accordingly?

Students will be able to 1)document their vision - (USP, create a wireframe, product plan), 2)craft their team vision (culture, build or outsource decision) 3)arrange funds (business plan, pitch deck)

An understanding of the 7 steps towards Digital Startup Success

Students will learn about the artefacts which need to be created (wireframe, mindmap etc) so that they can define their vision in the form of write-ups / diagrams

Decide whether to build in house or outsource, understand organisational hierarchy and more

Funding stages, Business Plan, Pitch Deck - Learn the in and out of the money game needed to master to fund your idea.

Workshop - Your vision, mind map, Business Plan, Pitch Deck and more..
Students will be able to 1)learn right way to create the product(target customer and journey,look& feel,blueprint,agile management),2)market(funnels,SEO, social media),3)sell(automation), 4) CSE

Product creation has its processes. Understand and execute each step in the process to create a robust and saleable product.

Get people latched on to your product and make them a part of your community. Someone who believes in you and relates to what you are saying will eventually end up buying from you.

Get your lead interested enough into your product to loosen his/her purse strings and actually make a purchase. Give him/her such after sales service that he/she becomes a fan and not only comes back to you but also recommends your product to others

A clear to-do list so that you can get going right away

Workshop : Define your Minimum Viable Product, User Journey and more..

Entire collection of course links at one place for easy access

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Unlock the core principles of successful startup development in just one hour with this exceptional bonus lecture, a distilled essence of our "Startup Idea to Pitch in 60 Days" course. This session is not just about learning; it's about rapid, actionable insights designed for immediate application. As the founder of The Grey Cells, my goal is to not only impart knowledge but  to hand-hold entrepreneurs like you through every step of your startup journey.


What You'll Discover:

  • Quickfire Idea Validation: Employ the Ideal Validator Framework to assess your startup's potential swiftly.

  • Articulating Your Value Proposition: Master the skill of defining what sets your startup apart.

  • Insights into Product Development: Overview of creating impactful web and mobile applications.

  • Marketing and Sales Strategies: Tactics for attracting and retaining a customer base.

  • Building the Right Team: Guidance on assembling a team that shares your vision.

  • Pitch Deck Mastery: Key elements of a persuasive investor presentation.

  • Efficient and Effective Strategies: Each segment delivers focused, practical advice drawn from the extensive 60-day program.

Mentorship Opportunity: Beyond this lecture, I am available for one-on-one mentorship. Through The Grey Cells initiative, my aim is to provide tailored support and guidance, helping you navigate the complexities of the startup ecosystem with ease.

Who Should Engage: Ideal for both budding entrepreneurs and those refining their startup concepts. This bonus lecture, coupled with the opportunity for personalized mentorship, is an invaluable asset for anyone serious about making a significant mark in the startup world.

Your Takeaway: This power-hour is more than just a learning experience; it's a launchpad for your entrepreneurial ambitions. With the added benefit of my personal mentorship, you will not only learn but also apply these insights to elevate your startup idea into a compelling, investor-ready pitch.

Embark on this journey of accelerated learning and personalized guidance to transform your startup dream into a vibrant, pitch-ready reality!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Specifically designed for aspiring entrepreneurs, aiming to transform their startup ideas into tangible pitches
Solid foundation for individuals interested in building and scaling their digital business
Taught by Dr. Anu Khanchandani, an experienced industry veteran with 25+ years of experience
Provides a comprehensive 7-Step Startup Success Formula, guiding learners through the entire journey
Provides free bonuses, including user persona identification and competitor analysis
Course access includes weekly video topics, WhatsApp support, workshop tasks, and a potential one-on-one coaching session

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Startup Idea to Pitch in 60 Days with these activities:
Review Cloud Computing Concepts
Stay ahead by refreshing your knowledge of cloud computing concepts, ensuring a smooth transition into the course and a strong foundation for comprehending more advanced topics.
Browse courses on Cloud Computing
Show steps
  • Go through your course notes or study materials
  • Practice questions and exercises
  • Complete a short online course or tutorial
Explore Documentation for a Serverless API
Deepen your understanding of serverless architectures by going through official documentation, gaining clarity on how to use a specific serverless API, enhancing your technical skills.
Browse courses on Serverless Computing
Show steps
  • Find the official documentation for a serverless API
  • Read through the documentation
  • Explore the different features and capabilities of the API
  • Try out the API using the provided examples
Create a User Interface using Figma
Develop a strong foundation in UI by designing interfaces using an industry-standard tool, refining your skills and confidence in UI principles.
Browse courses on User Interface Design
Show steps
  • Install Figma and explore the interface
  • Create a new project and design a simple layout
  • Add interactive elements and transitions
Five other activities
Expand to see all activities and additional details
Show all eight activities
Pitch your startup idea to a group
Sharpen your pitching skills by presenting your idea to peers, receiving feedback, and engaging in discussions, building confidence and effectiveness in communicating your vision.
Show steps
  • Prepare your pitch using the 7-Step Success Formula
  • Practice your pitch and gather feedback
  • Pitch your idea to a group of your peers
  • Answer questions and respond to feedback
Assist with a Startup Incubator
Connect with a startup community by volunteering at a local incubator, gaining exposure to innovative ideas and entrepreneurial practices, supplementing your theoretical knowledge.
Show steps
  • Research and identify a local startup incubator
  • Inquire about volunteer opportunities
  • Attend events and workshops
  • Assist with administrative tasks or provide mentorship
Create a business plan for your startup
Solidify your Startup Idea to Pitch by crafting a comprehensive business plan, testing, and refining your idea's viability.
Show steps
  • Define your target market and value proposition
  • Conduct market research and competitive analysis
  • Develop a marketing and sales strategy
  • Create a financial plan
Design a Web Application using Figma
Combine your understanding of UI with hands-on application by creating a web application interface, solidifying your skills in translating designs into functional prototypes.
Browse courses on Web Development
Show steps
  • Plan and sketch the layout of your web application
  • Use Figma to create a high-fidelity prototype
  • Get feedback on your design
  • Refine and iterate on your design
Participate in a Hackathon
Challenge yourself by participating in a hackathon, working with others to transform your startup idea into a prototype, expanding your network, and honing your problem-solving skills.
Show steps
  • Find a hackathon that aligns with your interests
  • Form a team or join an existing one
  • Develop a startup idea and build a prototype
  • Present your project to a panel of judges

Career center

Learners who complete Startup Idea to Pitch in 60 Days will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is responsible for managing the development and launch of new products or services. This course can help you build a foundation in product management principles and best practices. You will learn how to define product requirements, develop product roadmaps, and manage product teams. Additionally, you will gain experience in using product management tools and techniques.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This course can help you build a foundation in marketing principles and strategies, which are essential for success in this role. You will learn how to conduct market research, develop target markets, and create effective marketing materials. Additionally, you will gain experience in using digital marketing tools and techniques.
Business Development Manager
A Business Development Manager is responsible for generating new business opportunities for a company. This course can help you build a foundation in business development principles and strategies. You will learn how to identify and qualify leads, develop sales proposals, and close deals. Additionally, you will gain experience in using business development tools and techniques.
Sales Manager
A Sales Manager is responsible for managing a team of sales representatives and achieving sales targets. This course can help you build a foundation in sales management principles and best practices. You will learn how to recruit, train, and motivate sales teams, and develop sales strategies. Additionally, you will gain experience in using sales management tools and techniques.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. This course can help you build a foundation in marketing principles and strategies, which are essential for success in this role. You will learn how to conduct market research, develop target markets, and create effective marketing materials. Additionally, you will gain experience in using digital marketing tools and techniques.
Product Development Manager
A Product Development Manager is responsible for managing the development and launch of new products or services. This course can help you build a foundation in product development principles and best practices. You will learn how to define product requirements, develop product roadmaps, and manage product teams. Additionally, you will gain experience in using product development tools and techniques.
Business Analyst
A Business Analyst analyzes business processes and systems to identify areas for improvement. This course can help you build a foundation in business analysis principles and techniques. You will learn how to gather and analyze data, develop recommendations, and implement solutions. Additionally, you will gain experience in using business analysis tools and techniques.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course can help you build a foundation in project management principles and best practices. You will learn how to develop project plans, manage project teams, and track project progress. Additionally, you will gain experience in using project management tools and techniques.
Management Consultant
A Management Consultant provides advice and services to businesses on how to improve their operations. This course can help you build a foundation in management consulting principles and best practices. You will learn how to analyze business problems, develop recommendations, and implement solutions. Additionally, you will gain experience in using management consulting tools and techniques.
Entrepreneur
An Entrepreneur is someone who starts and runs a business. This course can help you build a foundation in entrepreneurship principles and best practices. You will learn how to develop a business plan, raise capital, and launch a business. Additionally, you will gain experience in using entrepreneurial tools and techniques.
Investment Banker
An Investment Banker provides financial advice and services to businesses and governments. This course may help you build a foundation in investment banking principles and best practices. You will learn how to analyze financial data, develop financial models, and make investment recommendations.
Financial Analyst
A Financial Analyst analyzes financial data to make investment recommendations. This course may help you build a foundation in financial analysis principles and techniques. You will learn how to analyze financial statements, develop investment models, and make investment recommendations.
Data Scientist
A Data Scientist analyzes data to extract insights and make predictions. This course may help you build a foundation in data science principles and best practices. You will learn how to collect data, clean data, and analyze data.
Data Analyst
A Data Analyst analyzes data to extract insights and make predictions. This course may help you build a foundation in data analytics principles and best practices. You will learn how to collect data, clean data, and analyze data.
Software Engineer
A Software Engineer designs, develops, and maintains software applications. This course may help you build a foundation in software engineering principles and best practices. You will learn how to design software architectures, develop software applications, and test software applications.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Startup Idea to Pitch in 60 Days.
Provides a practical guide to building a successful startup using the lean methodology. It covers topics such as customer development, product validation, and iterative development.
Provides a framework for thinking about innovation and building a successful business. It covers topics such as finding a unique value proposition, creating a monopoly, and scaling a business.
Provides insights into the challenges and rewards of building a successful startup. It covers topics such as leadership, culture, and decision-making.
Provides a framework for understanding the different challenges that startups face at different stages of growth. It covers topics such as market segmentation, marketing, and sales.
Provides a simple framework for developing and evaluating effective strategies. It covers topics such as defining a clear goal, creating a coherent plan, and aligning resources.
Provides a practical guide to getting traction for your startup. It covers topics such as marketing, sales, and customer development.
Provides a framework for understanding why large companies often fail to innovate. It covers topics such as disruptive innovation, market dynamics, and the role of leadership.
Provides a step-by-step guide to running a design sprint. A design sprint five-day process that helps teams to solve problems and develop new products.
Provides a practical guide to building a successful business without the need for a lot of money or resources. It covers topics such as customer service, marketing, and hiring.
Provides a step-by-step guide to developing a successful product using the lean methodology. It covers topics such as customer discovery, product development, and marketing.
Provides a practical guide to developing and managing innovation in organizations. It covers topics such as idea generation, product development, and organizational culture.
Provides a framework for escaping the build trap, which is the tendency to focus too much on building products and not enough on customer needs.

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