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Product Management
Initial Product Strategy and Plan
Daniel C. Yeomans
and
Skill-Up EdTech Team
Daniel C. Yeomans
and
Skill-Up EdTech Team
A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions.
Read more
A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions.
Read more
A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions.
This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document.
The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis.
Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project.
This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.
Register for this course and see more details by visiting:
OpenCourser.com/course/itl6qp/product
What's inside
Syllabus
Product Conception and Planning Overview
You will begin the module with a quick review of the Product Management Lifecycle. The module then introduces the Product Conceive and Plan phases. You will then get an overview of the product concept identification process. Next, you will perform product external and internal assessment and record your findings in a SWOT template in a hands-on lab. In the next lesson, you will develop product strategy activities and options and learn the contents of the Product Concept document and how to gain approval of the document. Finally, you will attempt a quiz to practice everything you have learned in the module.
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Syllabus
Product Conception and Planning Overview
You will begin the module with a quick review of the Product Management Lifecycle. The module then introduces the Product Conceive and Plan phases. You will then get an overview of the product concept identification process. Next, you will perform product external and internal assessment and record your findings in a SWOT template in a hands-on lab. In the next lesson, you will develop product strategy activities and options and learn the contents of the Product Concept document and how to gain approval of the document. Finally, you will attempt a quiz to practice everything you have learned in the module.
Read more
Product Concept Identification
You will begin the module with an overview of the product management team and team-building challenges a Product Manager may face. A team building checklist identifies key requirements to effectively build a team. This segment ends with a brief review of a common team-building model named the Tuckman Ladder. Next, the module describes the Project Charter concept, shares an example, and walks you through the contents of the Project Charter. You will create a Project Charter in a hands-on lab. You will identify the goals and questions that need to be addressed when conducting a marketing investigation and perform a quick review of personas. You will learn how to perform a competitive analysis. This will be followed by an introduction to the Market Requirements Document (MRD). Subject Matter Experts (SME) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.
Product Concept Investigation
You will begin the module with a summary of marketing feedback goals and what the Product Manager can likely expect in terms of responses. You will then define the Product Vision, and the importance of developing a value proposition to effectively position your product. Next, you will learn how to create a preliminary launch strategy and identify product risks. The next lesson will share updates that are required to the Initial Project Charter and ideas on the importance of this document. You will identify the purpose and contents of a Product Business Case. In a hands-on lab, you will develop a Business Case. Subject Matter Experts (SME) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.
Product Plan Phase
Module 4 introduces the Plan Phase of product management. This module discusses the Product Manager’s role, and key activities, including planning, marketing, and business case updates. You will learn the components and develop a Product Roadmap in a hands-on lab. You will discover the components and how functional plans support the development plan. You will determine the required updates to the marketing and launch strategies and perform the financial components of a business case in a hands-on lab.
Course Summary and Final Assessment
In this module, you will explore the final projects used to test a learner's comprehension of the course material. The learners’ peers evaluate these final projects in a peer review assignment. You will discover the basics of peer reviews, including how to set up the rubrics and grading.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores product management lifecycle, helping learners apply concepts to real-world scenarios
Focuses on product conception and planning, providing a strong foundation for understanding the early stages of product development
Provides hands-on labs, quizzes, and graded quizzes to reinforce concepts and test understanding
Includes insights and experiences from product management experts, offering valuable industry perspectives
Covers market and solution analysis, SWOT analysis, and product concept development, providing a comprehensive overview of product planning
Teaches essential skills such as team building, project chartering, and business case analysis, preparing learners for real-world product management roles
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Product Management: Initial Product Strategy and Plan.
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Career center
Learners who complete Product Management: Initial Product Strategy and Plan will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
As a Product Manager, you will be responsible for the entire lifecycle of a product, from its inception to its launch and beyond. You will need to have a strong understanding of the product management lifecycle, as well as the tools and techniques used in product concept identification and development. This course will provide you with the knowledge and skills you need to be successful in this role.
Product Owner
Product Owner
As a Product Owner, you will be responsible for the vision and roadmap of a product. You will need to work with stakeholders to define the product requirements and ensure that the product is meeting the needs of the users. This course will provide you with the knowledge and skills you need to be successful in this role.
Product Analyst
Product Analyst
As a Product Analyst, you will be responsible for gathering and analyzing data to help improve the product. You will need to have a strong understanding of market research and data analysis techniques. This course will provide you with the knowledge and skills you need to be successful in this role.
User Experience Designer
User Experience Designer
As a User Experience Designer, you will be responsible for designing the user interface and experience of a product. You will need to have a strong understanding of human-computer interaction and design principles. This course will provide you with the knowledge and skills you need to be successful in this role.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns for a product. You will need to have a strong understanding of marketing principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for selling a product to customers. You will need to have a strong understanding of sales techniques and strategies. This course may be useful in providing you with a foundation in product management concepts.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a product. You will need to have a strong understanding of customer service and support principles. This course may be useful in providing you with a foundation in product management concepts.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning and executing projects. You will need to have a strong understanding of project management principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business needs and developing solutions. You will need to have a strong understanding of business analysis principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Financial Analyst
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and developing recommendations. You will need to have a strong understanding of financial analysis principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Quality Assurance Analyst
Quality Assurance Analyst
As a Quality Assurance Analyst, you will be responsible for testing software to ensure that it meets the requirements. You will need to have a strong understanding of quality assurance principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Software Engineer
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and testing software. You will need to have a strong understanding of software engineering principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Data Analyst
Data Analyst
As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data. You will need to have a strong understanding of data analysis principles and techniques. This course may be useful in providing you with a foundation in product management concepts.
Technical Support Specialist
Technical Support Specialist
As a Technical Support Specialist, you will be responsible for providing technical support to customers. You will need to have a strong understanding of the product and its features. This course may be useful in providing you with a foundation in product management concepts.
Salesforce Administrator
Salesforce Administrator
As a Salesforce Administrator, you will be responsible for managing the Salesforce CRM system. You will need to have a strong understanding of Salesforce and its features. This course may be useful in providing you with a foundation in product management concepts.
For more career information including salaries, visit:
OpenCourser.com/course/itl6qp/product
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Initial Product Strategy and Plan.
Save
"Inspired" is about building products that customers love. It is widely used by professionals in the industry and gives a helpful perspective on building a product.
Save
"Product Management" focuses on the more practical aspects of the profession and can be helpful in understanding what the day-to-day looks like for a product manager.
"The Lean Product Playbook" can be used to supplement the course material as it presents a concrete method of bringing a product to the market.
"Crossing the Chasm" provides helpful insight into marketing to a mainstream audience and provides additional depth to the topic.
"The Innovator's Dilemma" discusses the common traps incumbents fall into and the challenges presented by disruptive innovation in more depth than the course.
Save
"Good Strategy/Bad Strategy" useful reference for more in-depth information on good and bad strategy.
Save
"Traction" can be used as a supplement to the course as it discusses different channels for customer acquisition.
"The Hard Thing About Hard Things" helpful read for the challenges that business leaders face.
Save
"The Phoenix Project" can be helpful for understanding some of the challenges IT faces in bringing a product to market.
"Agile Product Management with Scrum" can be helpful if the learner is unfamiliar with agile development.
Save
"Start with Why" can help with understanding the importance of having a vision and mission when developing a new product.
Save
"Sprint" provides a structured approach for solving problems and testing new ideas in a short amount of time.
"The Innovator’s Solution" can provide additional depth and background on the topic of disruptive innovation.
Save
"Product Management for Dummies" can be used as an additional reference for those entirely new to product management.
"The Lean Startup" can be used as a supplement to class materials and discusses the concept of the lean startup methodology.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/itl6qp/product
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Effort
5 weeks of study, 3-4 hours/week
Level
Introductory
Via
Coursera
Institution
SkillUp EdTech
Instructors
Daniel C. Yeomans
Skill-Up EdTech Team
Language
English
This course belongs to a
collection
called
Product Management Certification. It's comprised of four courses:
- Product Management: Developing and Delivering a New Product
- Practice Exam for AIPMM Certified Product Manager (CPM)
- Product Management: Initial Product Strategy and Plan (viewing)
- Product Management: Foundations & Stakeholder Collaboration
Good to know
Explores product management lifecycle, helping learners apply concepts to real-world scenarios
Focuses on product conception and planning, providing a strong foundation for understanding the early stages of product development
Provides hands-on labs, quizzes, and graded quizzes to reinforce concepts and test understanding
Includes insights and experiences from product management experts, offering valuable industry perspectives
Covers market and solution analysis, SWOT analysis, and product concept development, providing a comprehensive overview of product planning
Teaches essential skills such as team building, project chartering, and business case analysis, preparing learners for real-world product management roles
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