Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.
Read more
Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.
Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.
This course offers a deep dive into product management. It will guide you from the initial concept to the final product launch. With practical insights and real-world examples, you'll gain the knowledge and confidence needed to manage products effectively and drive their success.
What will you learn in this course?
Understand the core principles and skills that drive successful product management
Learn how to navigate the product lifecycle and effectively target different audiences
Identify and understand customer needs and behaviors for better product alignment
Master techniques for conducting insightful customer and market research
Develop strategic pricing models and distribution channels
Analyze market trends and competitor strategies to inform decision-making
Implement key metrics and analytics tools to measure product performance
YOU’ She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, strategy development, and go-to-market execution.
Our SkillsBooster Academy offers diverse online courses in digital marketing, e-commerce, project and product management, IT, and more to elevate your professional skills.
Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
More than 690,000 specialists worldwide have enrolled in our online courses
Our training includes:
Theory: Over 2 hours of engaging video lectures with real-world examples
Lifetime access to all course content and updates
Personalized support to address your questions and challenges
Udemy certificate of completion to enhance your professional credentials
This course comes with a 30-day money-back guarantee.
Enroll today and take the first step toward mastering product management.
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What's inside
Learning objectives
- Key principles and skills to became successful product manager
- The stages of the product lifecycle and how to target the right audiences
- How to identify and understand your customers and their journey
- How to conduct effective customer interviews and discovery processes
- Market and competitor analysis for strategic insights
- How to set pricing strategies and hold pricing interviews
- How to develop distribution strategies and optimize sales funnels
- The methods for measuring product success using key metrics and analytics tools
- Key principles and skills to became successful product manager
- The stages of the product lifecycle and how to target the right audiences
- How to identify and understand your customers and their journey
- How to conduct effective customer interviews and discovery processes
- Market and competitor analysis for strategic insights
- How to set pricing strategies and hold pricing interviews
- How to develop distribution strategies and optimize sales funnels
- The methods for measuring product success using key metrics and analytics tools
Syllabus
Master the fundamental principles, skills, and team roles essential for effective product management.
Understand the core principles that drive effective product management.
Read more
Syllabus
Understand the core principles that drive effective product management.
Explore the working environment and challenges product managers face.
Learn about essential roles and responsibilities within a product team.
Discover important skills every effective product manager should possess.
Recap key points covered in the introduction to product management.
Learn the different stages of a product's lifecycle and their importance.
Explore challenges in early product stages and Moore's Chasm concept.
Understand how audiences change throughout the product lifecycle.
Learn strategies for targeting and attracting the right audience.
Review the most important points about the product lifecycle.
Identify your target customers and their key characteristics.
Differentiate between business-to-consumer and business-to-business markets.
Explore the stages customers go through in their buying journey.
Learn to create detailed buyer personas for better customer understanding.
Summarize key concepts about understanding and identifying customers.
Understand the importance of discovery in product development.
Learn effective methods for discovering product opportunities.
Explore techniques for conducting insightful customer interviews.
Learn to identify customer problems through targeted interviews.
Discover strategies for validating solutions with customers.
Get to know more about tools that aid in the product discovery process.
Review key takeaways from customer interview techniques.
Learn how to plan and execute an effective go-to-market strategy.
Understand critical market information needed for product success.
Discover tools to analyze and understand market dynamics.
Learn to analyze competitors and use tools for competitive insights.
Continue exploring competitor analysis tools and techniques.
Finalize your understanding of comprehensive competitor analysis.
Sum up key points about market analysis.
Explore foundational concepts and strategies for effective pricing.
Learn how to set prices based on perceived customer value.
Understand different pricing models and their applications.
Discover techniques for conducting interviews to refine pricing strategies.
Recap key takeaways covered in the pricing section.
Learn how to effectively distribute your product to customers.
Learn how to build and optimize sales funnels.
Explore effective distribution channels for each product lifecycle stage.
Understand key principles of messaging.
Summarize the main insights on product distribution.
Overview of measuring product success and key metrics.
Learn how to analyze and optimize marketing funnels.
Discover essential metrics and indicators to track product performance.
Explore different types of metrics.
Understand acquisition and its role in growth.
Differentiate between product and marketing metrics.
Learn about unit economics and its impact on profitability.
Understand retention metric and how to calculate it.
Learn how to develop effective retention strategy.
Understand churn rate and return on investment metrics.
Learn what adoption metrics are and how to calculate them.
Explore Net Promoter Score and how it measures customer loyalty and satisfaction.
Explore the concept of North Star metrics and how to apply it.
Understand Product-Market Fit and its role in product success.
Learn to identify the right metrics for measuring success.
Continue exploring how to choose and use the right metrics.
Discover how to set up analytics to track product performance.
Learn about tools available for analyzing and improving product success.
Outline the main points covered in the section.
Good to know
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Activities
Read Inspired: How to Create Products Customers Love
Show steps
This book provides valuable insights on customer-centric product development and will help you understand the principles of successful product management.
View
EMPOWERED
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Summarize the main ideas and discuss them with others.
Follow a Product Management Course on Coursera
Show steps
Taking an online course on product management will provide you with a structured learning experience and help you develop your skills in a systematic way.
Browse courses on
Coursera
Show steps
-
Identify and enroll in a reputable product management course on Coursera.
-
Complete the course modules and assignments.
-
Engage in discussion forums and connect with other students.
Volunteer at a Product Management Organization
Show steps
Volunteering at a product management organization will allow you to gain practical experience and network with professionals in the field.
Browse courses on
Volunteering
Show steps
-
Identify and contact product management organizations that offer volunteer opportunities.
-
Inquire about available roles and responsibilities.
-
Make a commitment to volunteer regularly.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join a Product Discussion Group
Show steps
Participating in a product discussion group will allow you to connect with other product professionals and exchange ideas.
Show steps
-
Identify and join a relevant product discussion group.
-
Actively participate in discussions and share your insights.
-
Connect with other members and learn from their experiences.
Practice Conducting Customer Interviews
Show steps
Conducting mock customer interviews will help solidify your understanding of effective interview techniques and question design.
Browse courses on
Customer Interviews
Show steps
-
Prepare a list of interview questions.
-
Identify potential customers to interview.
-
Schedule and conduct interviews.
-
Analyze interview data and identify patterns.
Participate in a Product Management Hackathon
Show steps
Participating in a hackathon will challenge you to apply your product management skills in a fast-paced and collaborative environment.
Show steps
-
Find and register for a relevant product management hackathon.
-
Form a team or work individually.
-
Develop and pitch a product idea.
Develop a Product Marketing Plan
Show steps
Creating a product marketing plan will help you think strategically about how to position and launch your product.
Browse courses on
Product Marketing
Show steps
-
Conduct market research to identify target audience and competitive landscape.
-
Define product value proposition and key marketing messages.
-
Develop pricing and distribution strategies.
-
Create a marketing budget and timeline.
Write a Blog Post on a Product Management Topic
Show steps
Writing a blog post will force you to synthesize your knowledge and share your insights on a specific product management topic.
Show steps
-
Choose a topic that you are knowledgeable and passionate about.
-
Research the topic and gather relevant information.
-
Write a well-structured and engaging blog post.
-
Promote your blog post and share it with your network.
Mentor a Junior Product Manager
Show steps
Mentoring a junior product manager will allow you to share your knowledge and experience, while also reinforcing your own understanding of product management principles.
Browse courses on
Mentoring
Show steps
-
Identify a junior product manager who is interested in receiving mentorship.
-
Establish regular meeting times and discuss topics related to product management.
-
Provide guidance and support as the mentee navigates their career.
Read Inspired: How to Create Products Customers Love
Show steps
This book provides valuable insights on customer-centric product development and will help you understand the principles of successful product management.
View
EMPOWERED
on Amazon
Show steps
- Read the book and take notes on key concepts.
- Summarize the main ideas and discuss them with others.
Follow a Product Management Course on Coursera
Show steps
Taking an online course on product management will provide you with a structured learning experience and help you develop your skills in a systematic way.
Browse courses on
Coursera
Show steps
- Identify and enroll in a reputable product management course on Coursera.
- Complete the course modules and assignments.
- Engage in discussion forums and connect with other students.
Volunteer at a Product Management Organization
Show steps
Volunteering at a product management organization will allow you to gain practical experience and network with professionals in the field.
Browse courses on
Volunteering
Show steps
- Identify and contact product management organizations that offer volunteer opportunities.
- Inquire about available roles and responsibilities.
- Make a commitment to volunteer regularly.
Join a Product Discussion Group
Show steps
Participating in a product discussion group will allow you to connect with other product professionals and exchange ideas.
Show steps
- Identify and join a relevant product discussion group.
- Actively participate in discussions and share your insights.
- Connect with other members and learn from their experiences.
Practice Conducting Customer Interviews
Show steps
Conducting mock customer interviews will help solidify your understanding of effective interview techniques and question design.
Browse courses on
Customer Interviews
Show steps
- Prepare a list of interview questions.
- Identify potential customers to interview.
- Schedule and conduct interviews.
- Analyze interview data and identify patterns.
Participate in a Product Management Hackathon
Show steps
Participating in a hackathon will challenge you to apply your product management skills in a fast-paced and collaborative environment.
Show steps
- Find and register for a relevant product management hackathon.
- Form a team or work individually.
- Develop and pitch a product idea.
Develop a Product Marketing Plan
Show steps
Creating a product marketing plan will help you think strategically about how to position and launch your product.
Browse courses on
Product Marketing
Show steps
- Conduct market research to identify target audience and competitive landscape.
- Define product value proposition and key marketing messages.
- Develop pricing and distribution strategies.
- Create a marketing budget and timeline.
Write a Blog Post on a Product Management Topic
Show steps
Writing a blog post will force you to synthesize your knowledge and share your insights on a specific product management topic.
Show steps
- Choose a topic that you are knowledgeable and passionate about.
- Research the topic and gather relevant information.
- Write a well-structured and engaging blog post.
- Promote your blog post and share it with your network.
Mentor a Junior Product Manager
Show steps
Mentoring a junior product manager will allow you to share your knowledge and experience, while also reinforcing your own understanding of product management principles.
Browse courses on
Mentoring
Show steps
- Identify a junior product manager who is interested in receiving mentorship.
- Establish regular meeting times and discuss topics related to product management.
- Provide guidance and support as the mentee navigates their career.
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