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Product Management 101

The goal of Product Management 101 is to help you become a more strategic product manager - with a greater impact on your company and its future product portfolio.  

We will cover the spectrum of product management work from market intelligence, strategy, new product development, and lifecycle management.  

We will step through best practices for working with development teams to create market-leading, breakthrough products.  We will look at how to best position, price and manage these products in the market as part of our section on lifecycle management (i.e. product marketing).  

This course has been designed for product managers with 0-5 years of experience, who work with engineers (software developers, hardware developers, scientists, etc.) to develop next generation products.  

Product Management 101 can help you meet the fundamental purpose of product management: to manage the full lifecycle of products and services to create exceptional customer value, generate long-term competitive advantage, and deliver year-after-year profitability.  

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Rating 4.3 based on 573 ratings
Length 5.5 total hours
Starts On Demand (Start anytime)
Cost $13
From Udemy
Instructor Todd Birzer
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Management

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What people are saying

product manager

I feel like I realy learned how to be a more strategic product manager with Tood.

IT appears as a lot of work but less time for product manager The course had a very comprehensive approach of teaching product management touching every aspects of the job.

A lot of good examples and tools to be a more strategic Product Manager Course is extremely helpful.

It provides crisp information about areas where a successful and strategic Product Manager should focus on.

wanted to understand the functions of product manager, this course does a good job.

A really nice course for any product managers in any fields, it includes many useful tools and great perspectives for those who want to improve their product managements skills and eventually become influential in the organization.

Solid overview - as an internal product manager for a large firm I was hoping for at least some content geared in that direction.

I am having a cross-functional knowledge on product management, the complete life cycle and the various teams that we would have to interact as a product manager.

The resources are very helpful and will help me apply this to my journey as Product Manager.

I want to know what to do in a particular situation as a product manager.

I have just learned that I am spending way too much time on the tactical side Product Management 101 addresses the concerns I have with my product manager role offering key insights and strategies for me to be more successful.

I don't formally have the title of "Product Manager" but have long suspected that it is the closest way to describe what I do.

So I wish there’s are more types of product managers.

I have been a product manager for many years and took a side step to another role.

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so far

So far I suppose.

Exception for Non-English people following the course it may be complicate sometime to cash some words A bit outdated Happy with what I’ve learned so far The course has been very insightful.

So far as expected, ready for a deeper dive now Good match because it is an area I am trying to develop a better understanding of I'm new to Product Management, this seems to give a good comprehensive overview.

So far, so good!

So far so good it was good Highly recommended Good presentation with simple logic for beginner.

So far it's all been intro and overview.

So far it seems like everything I need Good I understood the work procedure of a PM very well.

Excellent so far, right on the spot.

Very pleased so far with overview and delivery of topic.

Very commonplace information, easily obtained on free sources available on the internet, definately not worthy the price so far.

So far, this course has been informative and provided good templates and guidelines for working through various steps of product management work.

So far so good!

So far it's about as boring as most online business lectures, so no surprise there.

so far is great Very comprehensive.

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introduction to product management

Great introduction to Product Management.

Great introduction to product management.

A very clear introduction to product management along with practical steps to guide you through the process.

Disclaimer: I'm not a PM professional Very informative, valuable information for all aspects of product development This was a very good introduction to Product Management.

clear content, well spoken, My first introduction to Product management and boy did i learn a lot.

Interesting and informative introduction to product management.

Gives you the layout of the land and basic understanding of concepts Great introduction to product management.

Good introduction to Product Management Its a nice course for starters in product marketing Well drafted and explained.

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easy to follow

Coming in with limited experience and understanding of product management, the course has done a great job of breaking things down into digestible bits, and presenting the information in a manner that's easy to follow and understand.

Very well laid out and easy to follow.

Easy to follow.

Fantastic pace & commentary is easy to follow.

enjoyed this and will be looking for more from you very easy to follow and useful information!

Great information and it's broken down in easy to follow points Informative and well done.

Very Good really engaging, and very easy to follow Would have preferred more real time examples.

good instructor and good contents The instructor/presenter delivers the material in an easy to follow and understandable manner.

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case studies

Enjoyed the Case Studies, activities and Quizzes.

May be the examples and case studies could have been more to make this course very practical.

Easy to listen to, great case studies and interesting articles!

Overall, I enjoyed the information and case studies shared, I definitely will be recommending this course to some of my colleagues.

Practical oriented course, that includes real life case studies.

The trainer has a thought clarity and has great content.I would love to see a bit more engagement with trainee in form of exercises though.Current ones do not have many case studies or use cases to solve.

This training might also be used by people who are not product managers already hence would need more case studies ,close to practical world, to practice.

I however wanted some real-life examples/case studies that have actually occurred in order to understand the concepts better.

The basic concepts are well covered but there are no case studies for hands on, neither are there any information on the product performance metrics etc.

thanks interesting case studies.

helpful in product development good nice J j GOOD hj helps in managing good one very good course, videos are good length and provide excellent information with relevant case studies ok Looks good Wel structured and clear contents course

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good match for

This is not a good match for me.

its a good match for me because I am a Product Manager and this course has clarified so many things that seems blur Great intro course, ready to start using this framework and tools right away in my product manager role.

Good Introductory Course It's a good match for what I want t do, but since I'm not doing it yet I'm more curious about how I can use this at my current Project mgmt job and to apply for future product mgmt jobs.

A good match for a product manager like me.

Yes, this is a good match for me.

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real world examples

The instructor explains everything well and provides real world examples.

A lot of real world examples as well and helpful exercises.

Wish it went into more real world examples / applications but it's advertised as an entry level course so can't dock points for that It's very concise and informative Product Management course.

Needs more real world examples.

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looking forward

looking forward to Product Management 102.

Looking forward to Product Management 102 with more challenging assignments.

Looking forward to attend product management 102 as well.

Concepts in this module will be much easy to understand if supported with more industry cases I'm looking forward to Product Management 102 course :) Very good introductory course for Product Management.

Looking forward to the next course This course is very time-efficient, useful, and informative.

Looking forward to finish the course.

Looking forward to learning more.

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well organized

It was extremely well organized.

The teacher is well organized with his material.

Course is well organized around a simple flow, showing front-line prod management is about.

It was a very well organized and insightful series.

well organized, easy to understand, and good overview for intro to product management.

Use more relevant industry examples but the material is very well organized.

Very well organized and delivered course!

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high level

With a focus on high level concepts, there are many opportunities to apply them to your own situation.

Clearly defines what the course is about, and how we’re going to go about learning the material Getting a high level understanding about product management.

This course has the high level ideas and strategic elements and then also includes the low level practical/tactical elements.

Useful as a very high level overview of product management.

Extremely high level framework discussion.

Too high level and fluffy compared to what I expected.

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real life

It has been a great course with lots of practical examples from real life.

It blended the theoretical models with practical real life examples.

Todd explains clearly on the basic concepts with easily understandable real life examples.

Trainer seems really mastering the subject with real life experience Great info for person new to Prod Mgmt space.

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starting point

But for those that are looking at gaining a view into what a PM might do from a business strategy and execution perspective I believe this course offers a good starting point, albeit with minimal depth.

Great as starting point... For a person who just started a career as Product Manager, I find this course to be very helpful; it gives me the idea and suggestions on what should I be doing in different stages of the product.

Lovability++ This is a very good starting point for future product managers.

A great overview and starting point for anyone interested in product management.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Product Management 1 $79k

Product and Application Management $85k

Strategic Product Management $98k

Manager of PRM Product Management, Product/Program Management $99k

Cook and Product Management $104k

Treasury Product Management $109k

Implementation Management/Product Management $113k

Product Management - eCommerce $114k

Monetization Product Management $131k

Product Management and Analytics $135k

Product Management. MBA $140k

Product Development Management $154k

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Rating 4.3 based on 573 ratings
Length 5.5 total hours
Starts On Demand (Start anytime)
Cost $13
From Udemy
Instructor Todd Birzer
Download Videos Only via the Udemy mobile app
Language English
Subjects Business
Tags Business Management

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