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Take our Product Management for Beginners course and learn the role product managers play during product development, with a focus on early in the product development cycle.

What's inside

Syllabus

This lesson is an introduction to Product Management—what it is, why it matters, and a brief history.
This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
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This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.
This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs
This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Effective for beginners, this course builds a solid foundation in Product Management for those new to the field
Course covers the core functions, responsibilities, andartifacts Product Managers use to align teams
Provides strategies for market, user, and business goal analysis, helping students identify opportunities for product development
Examines essential communication skills for Product Managers, such as listening, storytelling, and negotiation
Taught by Udacity, a well-known platform for online learning

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Management Fluency with these activities:
Find a mentor in product management
Having a mentor can help you accelerate your career in product management.
Browse courses on Product Management
Show steps
  • Identify your career goals.
  • Find a mentor who can help you achieve those goals.
  • Develop a relationship with your mentor.
Review the basics of product marketing
Having a strong foundation in product marketing will help you better understand the concepts covered in this course.
Browse courses on Product Marketing
Show steps
  • Read articles and blog posts about product marketing.
  • Watch videos about product marketing.
  • Take a product marketing course or workshop.
Read Crossing the Chasm
Crossing the Chasm is a classic book on product marketing. It provides a framework for understanding the challenges of taking a product from early adopters to mainstream users.
Show steps
  • Purchase the book.
  • Read the book.
  • Take notes on the key concepts.
Five other activities
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Practice creating user stories
User stories are a key tool for product managers. They help you capture the needs of your users and translate them into actionable requirements.
Browse courses on User Stories
Show steps
  • Read articles and blog posts about user stories.
  • Watch videos about user stories.
  • Take a user story writing course or workshop.
Create a product roadmap
Creating a product roadmap will help you visualize the product development process and identify potential risks and challenges.
Browse courses on Product Roadmap
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  • Identify the product's key features and benefits.
  • Create a timeline for the product's development.
  • Identify the resources that will be needed to develop the product.
Attend a product management meetup
Attending a product management meetup is a great way to network with other product managers and learn about the latest trends in the field.
Browse courses on Product Management
Show steps
  • Find a product management meetup in your area.
  • Register for the meetup.
  • Attend the meetup and network with other product managers.
Volunteer with a product development team
Volunteering with a product development team is a great way to gain practical experience and learn from other product managers.
Browse courses on Product Development
Show steps
  • Find a product development team to volunteer with.
  • Contact the team and express your interest in volunteering.
  • Attend the team's meetings and participate in their projects.
Participate in a product management competition
Participating in a product management competition is a great way to test your skills and learn from other product managers.
Browse courses on Product Management
Show steps
  • Find a product management competition to participate in.
  • Register for the competition.
  • Develop a product and submit it to the competition.

Career center

Learners who complete Product Management Fluency will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is responsible for the entire lifecycle of a product, from ideation and development to launch and marketing. This course will help you develop the skills and knowledge you need to succeed in this role, including how to define a product vision, conduct market research, and manage a product team. The course also covers topics such as product development roadmapping and product lifecycle management, which are essential for any Product Manager.
Program Manager
A Program Manager is responsible for planning, coordinating, and executing large-scale projects. This course will help you develop the skills and knowledge you need to succeed in this role, including how to define a project scope, create a project plan, and manage a project team. The course also covers topics such as risk management and change management, which are essential for any Program Manager.
Project Manager
A Project Manager is responsible for planning, coordinating, and executing projects. This course will help you develop the skills and knowledge you need to succeed in this role, including how to define a project scope, create a project plan, and manage a project team. The course also covers topics such as risk management and change management, which are essential for any Project Manager.
Business Analyst
A Business Analyst is responsible for gathering and analyzing business requirements to help businesses improve their processes and systems. This course will help you develop the skills and knowledge you need to succeed in this role, including how to conduct interviews, analyze data, and create business requirements documents. The course also covers topics such as systems analysis and design, which are essential for any Business Analyst.
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This course will help you develop the skills and knowledge you need to succeed in this role, including how to write code, design software architectures, and test software applications. The course also covers topics such as object-oriented programming and software design patterns, which are essential for any Software Engineer.
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course will help you develop the skills and knowledge you need to succeed in this role, including how to use data analysis tools and techniques, and how to communicate data analysis results. The course also covers topics such as statistics and data mining, which are essential for any Data Analyst.
Market Researcher
A Market Researcher is responsible for conducting research to understand the needs and wants of customers. This course will help you develop the skills and knowledge you need to succeed in this role, including how to design and conduct surveys, analyze data, and write market research reports. The course also covers topics such as market segmentation and target market analysis, which are essential for any Market Researcher.
UI/UX Designer
A UI/UX Designer is responsible for designing the user interface and user experience of products. This course will help you develop the skills and knowledge you need to succeed in this role, including how to use design thinking, create wireframes and prototypes, and test user interfaces. The course also covers topics such as color theory and typography, which are essential for any UI/UX Designer.
Product Designer
A Product Designer is responsible for designing the user interface and user experience of products. This course will help you develop the skills and knowledge you need to succeed in this role, including how to use design thinking, create wireframes and prototypes, and test user interfaces. The course also covers topics such as color theory and typography, which are essential for any Product Designer.
Technical Writer
A Technical Writer is responsible for writing documentation for software and other technical products. This course will help you develop the skills and knowledge you need to succeed in this role, including how to write clear and concise technical documentation. The course also covers topics such as style guides and technical writing tools, which are essential for any Technical Writer.
Operations Manager
An Operations Manager is responsible for planning, coordinating, and executing the day-to-day operations of a business. This course may be useful for developing the skills and knowledge needed to succeed in this role, including how to manage teams and resources. However, it does not cover topics such as supply chain management and quality control, which are also essential for any Operations Manager.
Financial Analyst
A Financial Analyst is responsible for analyzing financial data to make investment recommendations. This course may be useful for developing the skills and knowledge needed to succeed in this role, including how to read and interpret financial statements. However, it does not cover topics such as portfolio management and risk analysis, which are also essential for any Financial Analyst.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns to promote products and services. This course may be useful for developing the skills and knowledge needed to succeed in this role, including how to conduct market research and develop marketing strategies. However, it does not cover topics such as advertising and public relations, which are also essential for any Marketing Manager.
Customer Success Manager
A Customer Success Manager is responsible for helping customers to achieve success with their products and services. This course may be useful for developing the skills and knowledge needed to succeed in this role, including how to manage customer relationships and resolve customer issues. However, it does not cover topics such as customer onboarding and customer advocacy, which are also essential for any Customer Success Manager.
Sales Engineer
A Sales Engineer is responsible for providing technical support to customers and helping them to make informed decisions about purchasing products and services. This course may be useful for developing the skills and knowledge needed to succeed in this role, including how to communicate technical information in a clear and concise way. However, it does not cover topics such as sales techniques and customer relationship management, which are also essential for any Sales Engineer.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Product Management Fluency.
Highly respected resource for anyone interested in product management. It provides practical advice and insights from an experienced product leader. While it is primarily focused on technology products, the principles can be applied to any industry.
Introduces the lean startup methodology, which process for building successful businesses by testing ideas quickly and cheaply. It valuable resource for anyone involved in product development, including product managers.
Explains the challenges of marketing and selling technology products to mainstream customers. It provides a framework for understanding the different stages of the adoption process and how to tailor your marketing and sales strategies accordingly.
Provides a simple and clear framework for developing good strategies. It valuable resource for anyone involved in product management, as it can help you to develop a clear and concise product strategy.
Provides a comprehensive guide to product management. It covers all the essential topics in depth, from product strategy to product analytics.
Provides a practical guide to agile product management using Scrum. It covers all the essential topics, from sprint planning to product backlog management.
Provides a step-by-step guide to design sprints. Design sprints are a process for solving problems and developing new products quickly and efficiently.
Provides a practical guide to value proposition design. Value proposition design process for creating products and services that customers want.
Provides a practical guide to lean product development. Lean product development process for developing products quickly and efficiently using customer feedback.

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