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Alex King
and
Anastasia Root
Take Udacity's Product Strategy course and build a bullet-proof strategy for any digital product idea. Learn how to identify problems, map out business models and more.
Register for this course and see more details by visiting:
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What's inside
Syllabus
This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history.
This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
Read more
Syllabus
This lesson is an introduction to Product Management-- what it is, why it matters, and a brief history.
This lesson covers the role and responsibilities of a PM. The lesson will also cover other functions that PMs frequently interact with, as well as artifacts that PMs create align the team on what to build and what the product needs to do.
Read more
This lesson covers how to make sure that you are solving the right problems by understanding the market, the user, and business goals to identify opportunities. There really is no shortage of problems that could be solved-- but one of the hardest things to do is decide what not to solve.
This lesson covers Vision & Strategy for Product Development. We’ll also discuss how to map out your business model and different options for capturing revenue. Additionally, we’ll also talk about how to measure your progress through KPIs
This lesson covers Communication Skills for Product Managers, including: listening, storytelling, persuasion, presentations, and negotiation.
Any product that gets built starts with a vision and a product manager who rallies stakeholders behind that vision. In this project, you will develop a compelling pitch for a new product.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores Product Management principles, crucial for those interested in tech product development
Taught by industry experts Alex King and Anastasia Root, bringing real-world insights
Develops foundational and advanced skills in product strategy, essential for product managers and aspiring entrepreneurs
Covers key aspects of product development, including problem identification, business modeling, and communication
Provides a solid understanding of product management concepts and frameworks
Suitable for individuals with a basic understanding of technology and product development
Save this course
Save Product Strategy for Product Managers to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Strategy for Product Managers with these
activities:
Review Product Management
Show steps
Refresh your knowledge in Product Management and its core concepts to align with this course's language and context.
Browse courses on
Product Management
Show steps
-
Identify core concepts of Product Management
-
Review different product management frameworks
-
Explore industry best practices
-
Apply what you learn to develop a hypothetical product roadmap
Follow Product Management Blogs and Podcasts
Show steps
Stay abreast of latest trends and insights by exploring reputable product management resources and learning from industry experts.
Browse courses on
Product Management
Show steps
-
Identify reputable product management blogs and podcasts
-
Subscribe to their channels and regularly consume their content
-
Engage with the community by leaving comments and asking questions
Join Product Management Meetups
Show steps
Connect with other product management professionals, share knowledge, and stay informed about industry best practices.
Browse courses on
Product Management
Show steps
-
Identify local product management meetups
-
Attend meetups and actively participate in discussions
-
Network with other attendees and exchange ideas
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a Product Launch Hackathon
Show steps
Engage in a simulated product launch environment and gain practical experience in developing, marketing, and validating a product idea.
Browse courses on
Product Development
Show steps
-
Identify a product launch hackathon to participate in
-
Assemble a team or participate individually
-
Develop an innovative product concept
-
Craft a compelling pitch and marketing plan
-
Present your product and compete for recognition
Develop a Product Vision and Strategy
Show steps
Create a product vision and strategy document that outlines your proposed product's goals, target market, and competitive advantage.
Browse courses on
Product strategy
Show steps
-
Define the problem your product will solve
-
Identify your target market and their needs
-
Develop a unique value proposition
-
Craft a clear product vision statement
-
Outline a roadmap for product development
Pitch Your Product Concept
Show steps
Craft a compelling pitch that effectively communicates your product's value, target market, and competitive advantage.
Browse courses on
Product Development
Show steps
-
Identify your target audience
-
Develop a concise and engaging pitch
-
Highlight your product's unique features and benefits
-
Explain your product's market potential and target customer base
-
Practice and refine your pitch
Build a Product Portfolio
Show steps
Create a portfolio of your product management work, including hypothetical or real-world projects, to demonstrate your skills and experience.
Browse courses on
Product Development
Show steps
-
Select a range of product management projects to include
-
Document each project, outlining the problem solved, solution implemented, and impact achieved
-
Include a brief reflection on your role and the lessons learned
-
Share your portfolio with potential employers or investors
Review Product Management
Show steps
Refresh your knowledge in Product Management and its core concepts to align with this course's language and context.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Identify core concepts of Product Management
- Review different product management frameworks
- Explore industry best practices
- Apply what you learn to develop a hypothetical product roadmap
Follow Product Management Blogs and Podcasts
Show steps
Stay abreast of latest trends and insights by exploring reputable product management resources and learning from industry experts.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Identify reputable product management blogs and podcasts
- Subscribe to their channels and regularly consume their content
- Engage with the community by leaving comments and asking questions
Join Product Management Meetups
Show steps
Connect with other product management professionals, share knowledge, and stay informed about industry best practices.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Identify local product management meetups
- Attend meetups and actively participate in discussions
- Network with other attendees and exchange ideas
Four other activities
Expand to see all activities and additional details
Show all seven activities
Join a Product Launch Hackathon
Show steps
Engage in a simulated product launch environment and gain practical experience in developing, marketing, and validating a product idea.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Identify a product launch hackathon to participate in
- Assemble a team or participate individually
- Develop an innovative product concept
- Craft a compelling pitch and marketing plan
- Present your product and compete for recognition
Develop a Product Vision and Strategy
Show steps
Create a product vision and strategy document that outlines your proposed product's goals, target market, and competitive advantage.
Browse courses on
Product strategy
Show steps
Show steps
Show steps
- Define the problem your product will solve
- Identify your target market and their needs
- Develop a unique value proposition
- Craft a clear product vision statement
- Outline a roadmap for product development
Pitch Your Product Concept
Show steps
Craft a compelling pitch that effectively communicates your product's value, target market, and competitive advantage.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Identify your target audience
- Develop a concise and engaging pitch
- Highlight your product's unique features and benefits
- Explain your product's market potential and target customer base
- Practice and refine your pitch
Build a Product Portfolio
Show steps
Create a portfolio of your product management work, including hypothetical or real-world projects, to demonstrate your skills and experience.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Select a range of product management projects to include
- Document each project, outlining the problem solved, solution implemented, and impact achieved
- Include a brief reflection on your role and the lessons learned
- Share your portfolio with potential employers or investors
Career center
Learners who complete Product Strategy for Product Managers will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
The Product Manager role is all about developing and managing the vision for a product. A Product Manager's responsibilities include understanding the market, the user, and business goals to identify opportunities, writing a product strategy, and prioritizing the development of new features. Udacity's Product Strategy course can help you build a bullet-proof strategy for any digital product idea and will cover topics like how to make sure you are solving the right problems, how to map out your business model, and how to measure your progress through KPIs.
Product Owner
Product Owner
The Product Owner role is very similar to that of a Product Manager. Product Owners are responsible for defining and managing the product backlog and prioritizing the development of new features. The Product Owner role is often found in agile development organizations. Udacity's Product Strategy course can help Product Owners build a bullet-proof strategy for any digital product idea and will cover topics like how to prioritize the development of new features, how to map out your business model, and how to measure your progress through KPIs.
Business Analyst
Business Analyst
Business Analysts are responsible for understanding the needs of a business and developing solutions to meet those needs. Business Analysts often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Business Analysts build a bullet-proof strategy for any digital product idea and will cover topics like how to understand the market, the user, and business goals to identify opportunities, how to map out your business model, and how to measure your progress through KPIs.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. Project Managers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Project Managers build a bullet-proof strategy for any digital product idea and will cover topics like how to make sure you are solving the right problems, how to map out your business model, and how to measure your progress through KPIs.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns to promote a product or service. Marketing Managers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Marketing Managers build a bullet-proof strategy for any digital product idea and will cover topics like how to identify problems, how to understand the market, the user, and business goals to identify opportunities, and how to measure your progress through KPIs.
Sales Manager
Sales Manager
Sales Managers are responsible for developing and executing sales strategies to sell a product or service. Sales Managers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Sales Managers build a bullet-proof strategy for any digital product idea and will cover topics like how to identify problems, how to understand the market, the user, and business goals to identify opportunities, and how to measure your progress through KPIs.
Consultant
Consultant
Consultants are hired by businesses to provide advice on a variety of topics, including product strategy. Consultants often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Consultants build a bullet-proof strategy for any digital product idea and will cover topics like how to identify problems, how to understand the market, the user, and business goals to identify opportunities, and how to measure your progress through KPIs.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who start their own businesses. Entrepreneurs often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course can help Entrepreneurs build a bullet-proof strategy for any digital product idea and will cover topics like how to identify problems, how to understand the market, the user, and business goals to identify opportunities, and how to measure your progress through KPIs.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. Software Engineers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Software Engineers who want to learn more about product strategy and how to develop a bullet-proof strategy for any digital product idea.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. Data Analysts often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Data Analysts who want to learn more about product strategy and how to measure your progress through KPIs.
UX Designer
UX Designer
UX Designers are responsible for designing the user experience of a product. UX Designers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for UX Designers who want to learn more about product strategy and how to identify problems.
Technical Writer
Technical Writer
Technical Writers are responsible for writing documentation for a product. Technical Writers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Technical Writers who want to learn more about product strategy and how to communicate effectively with stakeholders.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a product. Customer Success Managers often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Customer Success Managers who want to learn more about product strategy and how to understand the customer.
Quality Assurance Analyst
Quality Assurance Analyst
Quality Assurance Analysts are responsible for testing a product to ensure that it meets quality standards. Quality Assurance Analysts often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Quality Assurance Analysts who want to learn more about product strategy and how to measure your progress through KPIs.
Scrum Master
Scrum Master
Scrum Masters are responsible for facilitating agile development teams. Scrum Masters often work with Product Managers to define and manage the product backlog and prioritize the development of new features. Udacity's Product Strategy course may be useful for Scrum Masters who want to learn more about product strategy and how to make sure you are solving the right problems.
For more career information including salaries, visit:
OpenCourser.com/course/38s0rq/product
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Strategy for Product Managers.
Save
Covers the core concepts of product management, including product strategy, development, and launch. It comprehensive and practical guide that is highly relevant to this course.
Provides a framework for developing and validating products quickly and efficiently. It valuable resource for product managers who want to learn how to build successful products.
Discusses the challenges of bringing a new product to market and provides strategies for overcoming them. It classic work that is still relevant today.
Explains why large companies often fail to innovate and provides a framework for overcoming this challenge. It thought-provoking book that is essential reading for product managers.
Save
Provides a simple framework for developing and evaluating strategies. It must-read for product managers who want to learn how to create effective product strategies.
Discusses the role of uncertainty in the world and provides strategies for dealing with it. It thought-provoking book that can help product managers to think differently about product development.
Save
Provides a comprehensive overview of the product management process. It good resource for product managers who want to learn more about the different aspects of product management.
Provides practical advice on software development. It valuable resource for product managers who want to learn more about the technical aspects of product development.
Save
Provides a step-by-step guide to design thinking. It valuable resource for product managers who want to learn how to use design thinking to develop innovative products.
Provides a practical guide to using lean product development principles. It valuable resource for product managers who want to learn how to build products that customers love.
Save
Provides a framework for managing a portfolio of products. It valuable resource for product managers who want to learn how to build successful products.
Save
Discusses the role of habits in our lives and provides strategies for changing them. It valuable resource for product managers who want to learn more about how to build products that people love.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/38s0rq/product
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Effort
4 weeks
Level
Introductory
Via
Udacity
Instructors
Alex King
Anastasia Root
Language
English
Good to know
Explores Product Management principles, crucial for those interested in tech product development
Taught by industry experts Alex King and Anastasia Root, bringing real-world insights
Develops foundational and advanced skills in product strategy, essential for product managers and aspiring entrepreneurs
Covers key aspects of product development, including problem identification, business modeling, and communication
Provides a solid understanding of product management concepts and frameworks
Suitable for individuals with a basic understanding of technology and product development
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