Taking a Product Strategy to Product Introduction from Pluralsight

This course will teach you how to take your product strategy to product introduction through effective collaboration with your own organization to ultimately bring the most valuable and successful introductory product to market.

Being able to bring a valuable and successful introductory product to market is something that every organization needs. In this course, Taking a Product Strategy to Product Introduction, you’ll explore several key focus areas that will help you integrate your product strategy with a more a targeted go-to-market strategy.

First, you’ll explore your product strategy’s role and importance in your organizations strategic planning activity that includes other products and market activities.

Next, you’ll focus on appealing to and engaging your target markets by working with the elements of your organization that are responsible for go-to-market strategies and tactics.

You’ll learn how to navigate the marketplace and finalize important go-to-market details such as buyer/seller terms and conditions.

Finally, you’ll explore how to advocate for your product strategy with financial planning and forecasting that supports your ongoing efforts in the marketplace.

When you’re finished with this course, you’ll have the skills and knowledge to work with your team on go-to-market strategies that align to your overall product strategy.

What's inside

Syllabus

Course Overview

Product Strategy as Part of Strategic Planning

Using First Principals to Understand the Market Landscape

Going to Market

Navigating the Marketplace

Financial Planning and Forecasting - Effectively Advocate for Your Product Strategy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches you the elements of a targeted go-to-market strategy to take your product to market

Shows you how to appeal to and engage your target markets

Develops skills you need to advocate for your product strategy with financial planning and forecasting

Suitable for learners with backgrounds in product development, strategy, or marketing

Taught by instructors who've experience in both strategic planning and go-to-market strategies

Covers all the skills you need for bringing a valuable and successful introductory product to market

Assumes learners have foundational knowledge in product strategy, market research, and financial planning

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Taking a Product Strategy to Product Introduction with these activities:

Review key concepts in product strategy

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Refresh your understanding of the core concepts of product strategy to enhance your engagement with the course materials.

Browse courses on Product strategy

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Review notes and materials from previous courses or workshops on product strategy.
Read articles and blog posts on current trends and best practices in product strategy.

Read 'Crossing the Chasm'

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Gain insights into the challenges and strategies for transitioning a product from early adopters to mainstream markets.

View The Infinite Staircase: What the Universe Tells... on Amazon

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Read the book focusing on the key concepts and frameworks presented.
Identify specific strategies and tactics that can be applied to your own product strategy.

Discuss go-to-market strategies with peers

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Engage in discussions with peers to share and refine your understanding of go-to-market strategies.

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Find peers who are also taking the course or have experience with product strategy.
Schedule regular meetings to discuss and exchange ideas on go-to-market strategies.
Seek feedback and constructive criticism on your own go-to-market plans.

Five other activities

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Attend networking events in the product management field

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Expand your network and learn from industry leaders by attending networking events in the product management field.

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Identify and research upcoming networking events, such as industry conferences, workshops, and meetups.
Prepare an elevator pitch and business cards to introduce yourself and your product strategy interests.
Attend the events and actively engage with attendees, including product managers, investors, and potential collaborators.

Develop a product roadmap

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Create a detailed roadmap for your product, outlining key milestones and deliverables.

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Gather input from stakeholders, including product managers, engineers, and marketing team.
Identify key objectives and goals for your product.
Break down the product into smaller, manageable milestones.
Estimate timelines and resources required for each milestone.
Create a visual representation of your roadmap, using tools like Google Sheets or Gantt charts.

Build a product prototype

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Test your understanding and bring your product strategy to life by building a prototype.

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Define the scope and objectives of your prototype.
Choose a prototyping tool or platform that aligns with your product's requirements.
Design and develop the prototype, focusing on key features and user experience.
Test your prototype with potential users or stakeholders to gather feedback.
Iterate and refine your prototype based on feedback and insights gained.

Volunteer at a product launch event

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Gain practical experience and insights by assisting at a product launch event.

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Identify a product launch event related to your industry or interests.
Reach out to the organizers and inquire about volunteer opportunities.
Attend the event and actively participate in various activities, such as product demos, networking, and customer interactions.

Write a blog post or article on a product strategy topic

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Share your knowledge and solidify your understanding by writing and publishing a blog post or article on a product strategy topic.

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Choose a specific product strategy topic that aligns with your interests and expertise.
Research and gather information from credible sources, such as industry reports, articles, and case studies.
Organize your thoughts and structure your content in a logical way.
Write and edit your blog post or article, paying attention to clarity, grammar, and flow.
Publish your content on a professional platform or blog site.

Career center

Learners who complete Taking a Product Strategy to Product Introduction will develop knowledge and skills that may be useful to these careers:

Chief Product Officer

Chief Product Officers are responsible for leading the product strategy for a company. This course may be useful for aspiring Chief Product Officers as it provides a comprehensive understanding of product strategy and how to bring a product to market successfully. The course covers topics such as product portfolio management, innovation management, and market research, which are all essential for Chief Product Officers.

See salaries and explore the career path for Chief Product Officer

Vice President of Product Management

Vice Presidents of Product Management are responsible for leading the product management function for a company. This course may be useful for aspiring Vice Presidents of Product Management as it provides a comprehensive understanding of product strategy and how to bring a product to market successfully. The course covers topics such as product portfolio management, innovation management, and market research, which are all essential for Vice Presidents of Product Management.

See salaries and explore the career path for Vice President of Product Management

Marketing Manager

Marketing Managers are responsible for developing and executing marketing strategies for products and services. This course may be useful for aspiring Marketing Managers as it provides a strong foundation in product strategy and how to bring a product to market. The course covers topics such as target market analysis, competitive analysis, and go-to-market strategies, which are all essential for Marketing Managers.

See salaries and explore the career path for Marketing Manager

Scrum Master

Scrum Masters are responsible for facilitating Scrum teams and helping them to deliver high-quality products. This course may be useful for aspiring Scrum Masters as it provides a strong foundation in product strategy and how to bring a product to market. The course covers topics such as Scrum principles, agile development, and team dynamics, which are all essential for Scrum Masters.

See salaries and explore the career path for Scrum Master

Product Owner

Product Owners are responsible for defining and managing the vision for a product. This course may be useful for aspiring Product Owners as it provides a strong foundation in product strategy and how to bring a product to market. The course covers topics such as user stories, agile development, and product roadmaps, which are all essential for Product Owners.

See salaries and explore the career path for Product Owner

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products. This course may be useful for aspiring Product Marketing Managers as it provides a strong foundation in product strategy and how to position a product in the market. The course covers topics such as target market analysis, competitive analysis, and go-to-market strategies, which are all essential for Product Marketing Managers.

See salaries and explore the career path for Product Marketing Manager

Product Manager

A Product Manager oversees the entire lifecycle of a product from its initial concept to its launch and beyond. This course may be useful for aspiring Product Managers as it provides a comprehensive understanding of product strategy and how to bring a product to market successfully. The course covers topics such as go-to-market strategies, navigating the marketplace, and financial planning and forecasting, which are all essential skills for Product Managers.

See salaries and explore the career path for Product Manager

Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of a business. This course may be useful for aspiring Operations Managers as it provides a strong foundation in product strategy and how to bring a product to market. The course covers topics such as process improvement, supply chain management, and quality control, which are all essential for Operations Managers.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course may be useful for aspiring Project Managers as it provides a strong foundation in product strategy and how to bring a product to market. The course covers topics such as project planning, risk management, and stakeholder management, which are all essential for Project Managers.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales targets. This course may be useful for aspiring Sales Managers as it provides a strong foundation in product strategy and how to position a product in the market. The course covers topics such as target market analysis, competitive analysis, and go-to-market strategies, which are all essential for Sales Managers.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts help businesses improve their performance by analyzing their operations and recommending changes. This course may be useful for aspiring Business Analysts as it provides a strong foundation in product strategy and how to analyze the market. The course covers topics such as market research, data analysis, and financial planning, which are all essential for Business Analysts.

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Management Consultant

Management Consultants provide advice to businesses on how to improve their performance. This course may be useful for aspiring Management Consultants as it provides a strong foundation in product strategy and how to analyze the market. The course covers topics such as business analysis, strategic planning, and organizational change, which are all essential for Management Consultants.

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Chief Technology Officer

Chief Technology Officers are responsible for leading the technology strategy for a company. This course may be useful for aspiring Chief Technology Officers as it provides a strong foundation in product strategy and how to bring a product to market successfully. The course covers topics such as technology trends, innovation management, and product development, which are all essential for Chief Technology Officers.

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Chief Executive Officer

Chief Executive Officers are responsible for leading the overall strategy and operations of a company. This course may be useful for aspiring Chief Executive Officers as it provides a comprehensive understanding of product strategy and how to bring a product to market successfully. The course covers topics such as strategic planning, financial management, and stakeholder management, which are all essential for Chief Executive Officers.

See salaries and explore the career path for Chief Executive Officer

Financial Analyst

Financial Analysts provide financial advice to businesses and individuals. This course may be useful for aspiring Financial Analysts as it provides a strong foundation in product strategy and how to analyze the market. The course covers topics such as financial modeling, investment analysis, and risk management, which are all essential for Financial Analysts.

See salaries and explore the career path for Financial Analyst