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Jeff Hurd
This course will teach you the foundations of business strategy and how to organize the product team to maximize communication and collaboration within any business organization.
Read more
This course will teach you the foundations of business strategy and how to organize the product team to maximize communication and collaboration within any business organization.
Read more
This course will teach you the foundations of business strategy and how to organize the product team to maximize communication and collaboration within any business organization.
As a product manger or a member from a product team, it can sometimes be a struggle to understand the strategy and how to build your own vision of a product using qualitative and quantitative data. In this course, Exploring Product Business Foundations, you’ll learn how to create business and product strategy. First, you’ll explore creating and maintaining product vision. Next, you’ll learn the product roles that are essential to the success of a product team and how they best work cross-functionally between sales, success, marketing, and engineering. Finally, you’ll discover how to create and communicate a product road map within any organization. When you’re finished with this course, you’ll have the skills and knowledge to succeed on any product team and the knowledge of which levers to pull within product to maximize product-market fit.
Register for this course and see more details by visiting:
OpenCourser.com/course/1kz3gx/exploring
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What's inside
Syllabus
Course Overview
Contributing to Strategy and Vision
Understanding Product Finance
Contributing to Product Operations
Read more
Syllabus
Course Overview
Contributing to Strategy and Vision
Understanding Product Finance
Contributing to Product Operations
Read more
Collaborating with Product Marketing
Collaborating with Product Sales
Organizing a Product Road Map
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops product marketing and product sales related skills, which are highly relevant to success as a product manager or product team member
Taught by Jeff Hurd, who are recognized for their work in strategy and product management
Provides insights into how to maintain product vision and contribute effectively to strategy and vision
Examines how to organize a product road map, which is essential for effective collaboration and communication
Features a solid foundation for beginners, providing learners with a comprehensive understanding of business strategy
Save this course
Save Exploring Product Business Foundations to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Exploring Product Business Foundations with these
activities:
Organize your course materials
Show steps
Organize and collect your course materials to improve retention.
Show steps
-
Review your course syllabus and identify all of the required readings, assignments, and other materials.
-
Create a system for organizing your materials.
-
File your materials according to your chosen system.
Attend a product management meetup or conference
Show steps
Network with other product managers and learn about the latest trends.
Browse courses on
Networking
Show steps
-
Find a product management meetup or conference in your area.
-
Attend the event and network with other attendees.
Practice writing user stories for product requirements
Show steps
Improve ability to write clear and concise user stories.
Browse courses on
User Stories
Show steps
-
Identify a product feature that you want to implement.
-
Write a user story for the feature.
-
Review your user story and make sure that it meets the criteria for a good user story.
-
Share your user story with a colleague or mentor for feedback.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in a product management workshop
Show steps
Deepen your knowledge of product management through a structured workshop.
Browse courses on
Product Management
Show steps
-
Find a product management workshop that is relevant to your interests.
-
Register for the workshop and attend all sessions.
-
Participate actively in the workshop and ask questions.
Review 'Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers'
Show steps
Apply the principles of technology marketing to product strategy and vision.
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Summarize the main points and how they relate to product management.
Create a product vision statement for a new product
Show steps
Develop a clear and concise product vision statement.
Browse courses on
Product Vision
Show steps
-
Identify the problem that the product will solve.
-
Define the target market for the product.
-
Brainstorm a list of features that the product will have.
-
Write a draft of the product vision statement.
-
Get feedback on the product vision statement from colleagues or mentors.
Review 'The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses'
Show steps
Understand the concept of lean product development and apply it to product strategy.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
-
Read the book and highlight key concepts.
-
Create a summary of the principles of lean product development.
Complete a tutorial on product roadmapping
Show steps
Learn the basics of product roadmapping.
Browse courses on
Product Roadmap
Show steps
-
Find a tutorial on product roadmapping.
-
Complete the tutorial.
-
Create a product roadmap for a new product or feature that you are working on.
Organize your course materials
Show steps
Organize and collect your course materials to improve retention.
Show steps
Show steps
Show steps
- Review your course syllabus and identify all of the required readings, assignments, and other materials.
- Create a system for organizing your materials.
- File your materials according to your chosen system.
Attend a product management meetup or conference
Show steps
Network with other product managers and learn about the latest trends.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Find a product management meetup or conference in your area.
- Attend the event and network with other attendees.
Practice writing user stories for product requirements
Show steps
Improve ability to write clear and concise user stories.
Browse courses on
User Stories
Show steps
Show steps
Show steps
- Identify a product feature that you want to implement.
- Write a user story for the feature.
- Review your user story and make sure that it meets the criteria for a good user story.
- Share your user story with a colleague or mentor for feedback.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participate in a product management workshop
Show steps
Deepen your knowledge of product management through a structured workshop.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Find a product management workshop that is relevant to your interests.
- Register for the workshop and attend all sessions.
- Participate actively in the workshop and ask questions.
Review 'Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers'
Show steps
Apply the principles of technology marketing to product strategy and vision.
View
Crossing the Chasm, 3rd Edition: Marketing and...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Summarize the main points and how they relate to product management.
Create a product vision statement for a new product
Show steps
Develop a clear and concise product vision statement.
Browse courses on
Product Vision
Show steps
Show steps
Show steps
- Identify the problem that the product will solve.
- Define the target market for the product.
- Brainstorm a list of features that the product will have.
- Write a draft of the product vision statement.
- Get feedback on the product vision statement from colleagues or mentors.
Review 'The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses'
Show steps
Understand the concept of lean product development and apply it to product strategy.
View
The Lean Startup: How Today's Entrepreneurs Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book and highlight key concepts.
- Create a summary of the principles of lean product development.
Complete a tutorial on product roadmapping
Show steps
Learn the basics of product roadmapping.
Browse courses on
Product Roadmap
Show steps
Show steps
Show steps
- Find a tutorial on product roadmapping.
- Complete the tutorial.
- Create a product roadmap for a new product or feature that you are working on.
Career center
Learners who complete Exploring Product Business Foundations will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
As a Product Manager, you will be responsible for leading the development and execution of product strategy. This course will help you build a foundation in business strategy and product management, giving you the skills you need to succeed in this role. You will learn how to create and maintain product vision, collaborate with cross-functional teams, and communicate product roadmaps.
Product Marketing Manager
Product Marketing Manager
As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns for products. This course will help you build a foundation in marketing and product management, giving you the skills you need to succeed in this role. You will learn how to create and execute product marketing plans, collaborate with cross-functional teams, and measure marketing campaign results.
Product Operations Manager
Product Operations Manager
As a Product Operations Manager, you will be responsible for overseeing the day-to-day operations of a product team. This course will help you build a foundation in operations management and product management, giving you the skills you need to succeed in this role. You will learn how to manage product budgets, timelines, and resources, as well as how to collaborate with cross-functional teams.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business needs and developing solutions. This course will help you build a foundation in business analysis and product management, giving you the skills you need to succeed in this role. You will learn how to conduct business analysis, develop solutions, and communicate your findings to stakeholders.
Product Designer
Product Designer
As a Product Designer, you will be responsible for designing the user experience of products. This course will help you build a foundation in design and product management, giving you the skills you need to succeed in this role. You will learn how to conduct user research, design user interfaces, and collaborate with cross-functional teams.
Project Manager
Project Manager
As a Project Manager, you will be responsible for managing the development and execution of projects. This course may be useful for you, as it will help you build a foundation in project management and product management. You will learn how to create and manage project plans, budgets, and timelines, as well as how to collaborate with cross-functional teams.
Program Manager
Program Manager
As a Program Manager, you will be responsible for managing the development and execution of programs. This course may be useful for you, as it will help you build a foundation in program management and product management. You will learn how to create and manage program plans, budgets, and timelines, as well as how to collaborate with cross-functional teams.
Consultant
Consultant
As a Consultant, you will be responsible for providing advice and guidance to clients on a variety of business issues. This course may be useful for you, as it will help you build a foundation in business strategy and product management. You will learn how to analyze business problems, develop solutions, and communicate your findings to stakeholders.
Entrepreneur
Entrepreneur
As an Entrepreneur, you will be responsible for starting and running your own business. This course may be useful for you, as it will help you build a foundation in business strategy and product management. You will learn how to develop business plans, raise capital, and market your products or services.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. This course may be useful for you, as it will help you build a foundation in marketing and product management. You will learn how to create and execute marketing plans, collaborate with cross-functional teams, and measure marketing campaign results.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. This course may be useful for you, as it will help you build a foundation in sales and product management. You will learn how to develop sales plans, manage sales teams, and close deals.
Operations Manager
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a company. This course may be useful for you, as it will help you build a foundation in operations management and product management. You will learn how to manage budgets, timelines, and resources, as well as how to collaborate with cross-functional teams.
Finance Manager
Finance Manager
As a Finance Manager, you will be responsible for managing the financial operations of a company. This course may be useful for you, as it will help you build a foundation in finance and product management. You will learn how to create and manage budgets, analyze financial data, and make investment decisions.
Human Resources Manager
Human Resources Manager
As a Human Resources Manager, you will be responsible for managing the human resources operations of a company. This course may be useful for you, as it will help you build a foundation in human resources and product management. You will learn how to recruit, hire, and train employees, as well as how to manage employee benefits and compensation.
Information Technology Manager
Information Technology Manager
As an Information Technology Manager, you will be responsible for managing the information technology operations of a company. This course may be useful for you, as it will help you build a foundation in information technology and product management. You will learn how to manage IT systems, networks, and databases, as well as how to collaborate with cross-functional teams.
For more career information including salaries, visit:
OpenCourser.com/course/1kz3gx/exploring
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Exploring Product Business Foundations.
Teaches readers how to use the Lean methodology to develop and launch successful products. It practical guide that is packed with actionable advice and case studies.
Save
Provides a framework for developing and evaluating business strategies. It must-read for anyone who wants to understand how to create a successful business strategy.
Provides a framework for marketing and selling technology products to mainstream customers. It classic work that has been used by countless companies to successfully launch new products.
Explains why large companies often fail to innovate, even when they have the resources and the talent to do so. It must-read for anyone who wants to understand the challenges of innovation.
Save
Provides a step-by-step guide to running a design sprint, which five-day process for solving big problems and testing new ideas. It valuable resource for anyone who wants to learn how to innovate more effectively.
Save
Provides a practical guide to product leadership. It covers everything from building a product team to launching a successful product.
Save
Provides a practical guide to getting customers for your startup. It valuable resource for anyone who wants to learn how to market and sell their products or services.
Provides a practical guide to building a successful startup. It must-read for anyone who wants to learn how to innovate and grow their business.
Provides a unique perspective on building a successful startup. It must-read for anyone who wants to learn how to think differently and innovate.
Provides a brutally honest account of what it takes to build a successful business. It must-read for anyone who wants to learn how to overcome the challenges of entrepreneurship.
Provides a framework for understanding how innovation can lead to sustained growth. It must-read for anyone who wants to learn how to create and sustain a successful business.
Save
Provides a practical guide to using data to improve your product and business. It valuable resource for anyone who wants to learn how to use data to make better decisions.
Save
Provides a comprehensive overview of product management. It valuable resource for anyone who wants to learn the fundamentals of product management or improve their skills in this area.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1kz3gx/exploring
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Exploring Product Road Maps
Time
108 hours
Level
Intermediate
Via
Pluralsight
Instructor
Jeff Hurd
Language
English
Good to know
Develops product marketing and product sales related skills, which are highly relevant to success as a product manager or product team member
Taught by Jeff Hurd, who are recognized for their work in strategy and product management
Provides insights into how to maintain product vision and contribute effectively to strategy and vision
Examines how to organize a product road map, which is essential for effective collaboration and communication
Features a solid foundation for beginners, providing learners with a comprehensive understanding of business strategy
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