Exploring Product Business Foundations from Pluralsight

This course will teach you the foundations of business strategy and how to organize the product team to maximize communication and collaboration within any business organization.

As a product manger or a member from a product team, it can sometimes be a struggle to understand the strategy and how to build your own vision of a product using qualitative and quantitative data. In this course, Exploring Product Business Foundations, you’ll learn how to create business and product strategy. First, you’ll explore creating and maintaining product vision. Next, you’ll learn the product roles that are essential to the success of a product team and how they best work cross-functionally between sales, success, marketing, and engineering. Finally, you’ll discover how to create and communicate a product road map within any organization. When you’re finished with this course, you’ll have the skills and knowledge to succeed on any product team and the knowledge of which levers to pull within product to maximize product-market fit.

What's inside

Syllabus

Course Overview

Contributing to Strategy and Vision

Understanding Product Finance

Contributing to Product Operations

Collaborating with Product Marketing

Collaborating with Product Sales

Organizing a Product Road Map

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops product marketing and product sales related skills, which are highly relevant to success as a product manager or product team member

Taught by Jeff Hurd, who are recognized for their work in strategy and product management

Provides insights into how to maintain product vision and contribute effectively to strategy and vision

Examines how to organize a product road map, which is essential for effective collaboration and communication

Features a solid foundation for beginners, providing learners with a comprehensive understanding of business strategy

Career center

Learners who complete Exploring Product Business Foundations will develop knowledge and skills that may be useful to these careers:

Product Manager

As a Product Manager, you will be responsible for leading the development and execution of product strategy. This course will help you build a foundation in business strategy and product management, giving you the skills you need to succeed in this role. You will learn how to create and maintain product vision, collaborate with cross-functional teams, and communicate product roadmaps.

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Product Marketing Manager

As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns for products. This course will help you build a foundation in marketing and product management, giving you the skills you need to succeed in this role. You will learn how to create and execute product marketing plans, collaborate with cross-functional teams, and measure marketing campaign results.

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Product Operations Manager

As a Product Operations Manager, you will be responsible for overseeing the day-to-day operations of a product team. This course will help you build a foundation in operations management and product management, giving you the skills you need to succeed in this role. You will learn how to manage product budgets, timelines, and resources, as well as how to collaborate with cross-functional teams.

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Business Analyst

As a Business Analyst, you will be responsible for analyzing business needs and developing solutions. This course will help you build a foundation in business analysis and product management, giving you the skills you need to succeed in this role. You will learn how to conduct business analysis, develop solutions, and communicate your findings to stakeholders.

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Product Designer

As a Product Designer, you will be responsible for designing the user experience of products. This course will help you build a foundation in design and product management, giving you the skills you need to succeed in this role. You will learn how to conduct user research, design user interfaces, and collaborate with cross-functional teams.

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Project Manager

As a Project Manager, you will be responsible for managing the development and execution of projects. This course may be useful for you, as it will help you build a foundation in project management and product management. You will learn how to create and manage project plans, budgets, and timelines, as well as how to collaborate with cross-functional teams.

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Program Manager

As a Program Manager, you will be responsible for managing the development and execution of programs. This course may be useful for you, as it will help you build a foundation in program management and product management. You will learn how to create and manage program plans, budgets, and timelines, as well as how to collaborate with cross-functional teams.

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Consultant

As a Consultant, you will be responsible for providing advice and guidance to clients on a variety of business issues. This course may be useful for you, as it will help you build a foundation in business strategy and product management. You will learn how to analyze business problems, develop solutions, and communicate your findings to stakeholders.

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Entrepreneur

As an Entrepreneur, you will be responsible for starting and running your own business. This course may be useful for you, as it will help you build a foundation in business strategy and product management. You will learn how to develop business plans, raise capital, and market your products or services.

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Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. This course may be useful for you, as it will help you build a foundation in marketing and product management. You will learn how to create and execute marketing plans, collaborate with cross-functional teams, and measure marketing campaign results.

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Sales Manager

As a Sales Manager, you will be responsible for leading and managing a sales team. This course may be useful for you, as it will help you build a foundation in sales and product management. You will learn how to develop sales plans, manage sales teams, and close deals.

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Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of a company. This course may be useful for you, as it will help you build a foundation in operations management and product management. You will learn how to manage budgets, timelines, and resources, as well as how to collaborate with cross-functional teams.

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Finance Manager

As a Finance Manager, you will be responsible for managing the financial operations of a company. This course may be useful for you, as it will help you build a foundation in finance and product management. You will learn how to create and manage budgets, analyze financial data, and make investment decisions.

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Human Resources Manager

As a Human Resources Manager, you will be responsible for managing the human resources operations of a company. This course may be useful for you, as it will help you build a foundation in human resources and product management. You will learn how to recruit, hire, and train employees, as well as how to manage employee benefits and compensation.

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Information Technology Manager

As an Information Technology Manager, you will be responsible for managing the information technology operations of a company. This course may be useful for you, as it will help you build a foundation in information technology and product management. You will learn how to manage IT systems, networks, and databases, as well as how to collaborate with cross-functional teams.

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