Managing Product Marketing from Pluralsight

This course will teach you how to collaborate with product marketing as you bring products to market. It is important to communicate and as the product expert is your job to explain the value proposition so the product can have a successful launch.

A successful go-to-market plan product launch paves the way for you to develop future products. In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. Next, you’ll discover how to effectively communicate the message about the product. You are the product expert and it is your job to be able to explain why this product and what the customer will gain by purchasing it. Finally, you’ll learn how to work with product marketing for a successful launch. It is their job to ensure the word gets out about your amazing product. You need to be there to ensure it is properly communicated. When you’re finished with this course, you’ll have the skills and knowledge of working effectively with product marketing needed to effectively launch a product.

What's inside

Syllabus

Course Overview

What Role Does Product Marketing Play?

Communicating with Product Marketing for a Successful Launch

Ensuring a Successful Launch with Product Marketing

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches students how to communicate the value proposition of a product to product marketing teams

Covers the role of product marketing and how to align key product and customer metrics

Instructor Jillian Kaplan is recognized for their work in product marketing

Provides a strong foundation for beginners in product marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Managing Product Marketing with these activities:

Watch 'Product Marketing Fundamentals' video series by CXL Institute

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Build a strong foundation in product marketing by following guided tutorials.

Browse courses on Product Marketing

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Start a side project related to product marketing

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Gain hands-on experience in product marketing by starting your own project.

Browse courses on Product Marketing

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Identify a problem or opportunity related to product marketing.
Develop a solution to the problem or opportunity.
Create a marketing plan to launch your solution.

Read 'Product Leadership' by Richard Banfield and Martin Eriksson

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Gain insights into the latest product marketing strategies and best practices.

View Product Leadership: How Top Product Managers... on Amazon

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Five other activities

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Write a product description for a familiar product

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Demonstrate your understanding of product features and benefits by practicing writing a product description.

Browse courses on Product Marketing

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Choose a product you know well.
Identify the key features and benefits of the product.
Write a clear and concise description that highlights the product's value proposition.

Attend a Product Marketing Summit or Conference

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Connect with other professionals and learn about the latest industry trends.

Browse courses on Product Marketing

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Role-play a product launch presentation

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Develop your presentation skills and practice communicating the product's value.

Browse courses on Product Launch

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Form a group with a peer.
Choose a product to launch.
Develop a presentation that highlights the product's key features and benefits.
Practice presenting your product launch to your peer.

Contribute to an open-source product marketing project

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Enhance your understanding of product marketing by collaborating on real-world projects.

Browse courses on Product Marketing

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Find an open-source product marketing project that aligns with your interests.
Contact the project maintainers and offer your help.
Contribute to the project by writing code, creating documentation, or providing feedback.

Create a marketing campaign for a new product

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Apply your knowledge of product marketing to plan a comprehensive campaign.

Browse courses on Marketing Campaign

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Identify the target audience for your product.
Develop a marketing message that resonates with your audience.
Choose the right marketing channels to reach your audience.
Create a marketing budget and timeline.

Career center

Learners who complete Managing Product Marketing will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is responsible for managing the development, launch, and ongoing success of a company's products or services. This course can help lead to success in this role by providing a comprehensive understanding of the product development process, from idea generation to product launch. This course would be particularly helpful for individuals who wish to enter the field of product management as it will provide them with the foundational knowledge they need to be successful.

See salaries and explore the career path for Product Manager

Product Marketing Manager

A Product Marketing Manager is responsible for developing and executing marketing strategies for a company's products or services, ensuring that the right message reaches the right audience. This course can help lead to success in this role by providing a comprehensive understanding of the product marketing process, from defining the target market to creating and executing marketing campaigns.

See salaries and explore the career path for Product Marketing Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the marketing process, from market research to campaign execution. This course would be particularly helpful for individuals who wish to enter the field of marketing without a background in the field.

See salaries and explore the career path for Marketing Manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. This course can help lead to success in this role by providing a comprehensive understanding of the branding process, from brand strategy to brand implementation. This course would be particularly helpful for individuals who wish to enter the field of brand management, as it will provide them with the foundational knowledge they need to be successful.

See salaries and explore the career path for Brand Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public relations. This course can help lead to success in this role by providing a comprehensive understanding of the public relations process, from media relations to crisis communications. This course would be particularly helpful for individuals who want to enter the field of public relations without a background in the field.

See salaries and explore the career path for Public relations manager

Communications Manager

A Communications Manager is responsible for managing a company's communications. This course can help lead to success in this role by providing a comprehensive understanding of the communications process, from media relations to public relations. This course would be particularly helpful for individuals who wish to enter the field of communications without a background in the field.

See salaries and explore the career path for Communications Manager

Content Marketing Manager

A Content Marketing Manager is responsible for developing and executing content marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the content marketing process, from content creation to content distribution. This course would be particularly helpful for individuals who wish to enter the field of content marketing without a background in the field.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing digital marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the digital marketing process, from search engine optimization to social media marketing. This course would be particularly helpful for individuals who wish to enter the field of digital marketing, as it will provide them with the foundational knowledge they need to be successful.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager is responsible for developing and executing social media strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the social media marketing process, from content creation to community management.

See salaries and explore the career path for Social Media Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public relations. This course can help lead to success in this role by providing a comprehensive understanding of the public relations process, from media relations to crisis communications. This course would be particularly helpful for individuals who wish to enter the field of public relations without a background in the field.

See salaries and explore the career path for Public Relations Specialist

Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help a company make marketing decisions. This course can help lead to success in this role by providing a comprehensive understanding of the marketing research process, from data collection to data analysis. This course would be particularly helpful for individuals who wish to enter the field of marketing analytics as it will provide them with the foundational knowledge they need to be successful.

See salaries and explore the career path for Marketing Analyst

SEO Specialist

A SEO Specialist is responsible for optimizing a company's website for search engines. This course can help lead to success in this role by providing a comprehensive understanding of the SEO process, from keyword research to link building. This course would be particularly helpful for individuals who wish to enter the field of SEO as it will provide them with the foundational knowledge they need to be successful.

See salaries and explore the career path for SEO Specialist

Copywriter

A Copywriter is responsible for writing persuasive and engaging advertising and marketing materials. This course can help lead to success in this role by providing a comprehensive understanding of the copywriting process, from brainstorming to editing. This course would be particularly helpful for individuals who wish to enter the field of copywriting without a background in the field.

See salaries and explore the career path for Copywriter

Event Planner

An Event Planner is responsible for planning and executing events for a company. This course may help build a foundation for success in this role by providing a basic understanding of the event planning process.

See salaries and explore the career path for Event Planner

Customer Success Manager

A Customer Success Manager is responsible for ensuring that a company's customers are satisfied with their products or services. This course may help build a foundation for success in this role by providing a basic understanding of the customer success process.

See salaries and explore the career path for Customer Success Manager