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Jillian Kaplan
This course will teach you how to collaborate with product marketing as you bring products to market. It is important to communicate and as the product expert is your job to explain the value proposition so the product can have a successful launch.
Read more
This course will teach you how to collaborate with product marketing as you bring products to market. It is important to communicate and as the product expert is your job to explain the value proposition so the product can have a successful launch.
Read more
This course will teach you how to collaborate with product marketing as you bring products to market. It is important to communicate and as the product expert is your job to explain the value proposition so the product can have a successful launch.
A successful go-to-market plan product launch paves the way for you to develop future products. In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. Next, you’ll discover how to effectively communicate the message about the product. You are the product expert and it is your job to be able to explain why this product and what the customer will gain by purchasing it. Finally, you’ll learn how to work with product marketing for a successful launch. It is their job to ensure the word gets out about your amazing product. You need to be there to ensure it is properly communicated. When you’re finished with this course, you’ll have the skills and knowledge of working effectively with product marketing needed to effectively launch a product.
Register for this course and see more details by visiting:
OpenCourser.com/course/r9w39f/managing
What's inside
Syllabus
Course Overview
What Role Does Product Marketing Play?
Communicating with Product Marketing for a Successful Launch
Ensuring a Successful Launch with Product Marketing
Read more
Syllabus
Course Overview
What Role Does Product Marketing Play?
Communicating with Product Marketing for a Successful Launch
Ensuring a Successful Launch with Product Marketing
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches students how to communicate the value proposition of a product to product marketing teams
Covers the role of product marketing and how to align key product and customer metrics
Instructor Jillian Kaplan is recognized for their work in product marketing
Provides a strong foundation for beginners in product marketing
Save this course
Save Managing Product Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Managing Product Marketing with these
activities:
Watch 'Product Marketing Fundamentals' video series by CXL Institute
Show steps
Build a strong foundation in product marketing by following guided tutorials.
Browse courses on
Product Marketing
Show steps
Start a side project related to product marketing
Show steps
Gain hands-on experience in product marketing by starting your own project.
Browse courses on
Product Marketing
Show steps
-
Identify a problem or opportunity related to product marketing.
-
Develop a solution to the problem or opportunity.
-
Create a marketing plan to launch your solution.
Read 'Product Leadership' by Richard Banfield and Martin Eriksson
Show steps
Gain insights into the latest product marketing strategies and best practices.
View
Product Leadership: How Top Product Managers...
on Amazon
Show steps
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a product description for a familiar product
Show steps
Demonstrate your understanding of product features and benefits by practicing writing a product description.
Browse courses on
Product Marketing
Show steps
-
Choose a product you know well.
-
Identify the key features and benefits of the product.
-
Write a clear and concise description that highlights the product's value proposition.
Attend a Product Marketing Summit or Conference
Show steps
Connect with other professionals and learn about the latest industry trends.
Browse courses on
Product Marketing
Show steps
Role-play a product launch presentation
Show steps
Develop your presentation skills and practice communicating the product's value.
Browse courses on
Product Launch
Show steps
-
Form a group with a peer.
-
Choose a product to launch.
-
Develop a presentation that highlights the product's key features and benefits.
-
Practice presenting your product launch to your peer.
Contribute to an open-source product marketing project
Show steps
Enhance your understanding of product marketing by collaborating on real-world projects.
Browse courses on
Product Marketing
Show steps
-
Find an open-source product marketing project that aligns with your interests.
-
Contact the project maintainers and offer your help.
-
Contribute to the project by writing code, creating documentation, or providing feedback.
Create a marketing campaign for a new product
Show steps
Apply your knowledge of product marketing to plan a comprehensive campaign.
Browse courses on
Marketing Campaign
Show steps
-
Identify the target audience for your product.
-
Develop a marketing message that resonates with your audience.
-
Choose the right marketing channels to reach your audience.
-
Create a marketing budget and timeline.
Watch 'Product Marketing Fundamentals' video series by CXL Institute
Show steps
Build a strong foundation in product marketing by following guided tutorials.
Browse courses on
Product Marketing
Show steps
Show steps
Show steps
Start a side project related to product marketing
Show steps
Gain hands-on experience in product marketing by starting your own project.
Browse courses on
Product Marketing
Show steps
Show steps
Show steps
- Identify a problem or opportunity related to product marketing.
- Develop a solution to the problem or opportunity.
- Create a marketing plan to launch your solution.
Read 'Product Leadership' by Richard Banfield and Martin Eriksson
Show steps
Gain insights into the latest product marketing strategies and best practices.
View
Product Leadership: How Top Product Managers...
on Amazon
Show steps
Show steps
Show steps
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a product description for a familiar product
Show steps
Demonstrate your understanding of product features and benefits by practicing writing a product description.
Browse courses on
Product Marketing
Show steps
Show steps
Show steps
- Choose a product you know well.
- Identify the key features and benefits of the product.
- Write a clear and concise description that highlights the product's value proposition.
Attend a Product Marketing Summit or Conference
Show steps
Connect with other professionals and learn about the latest industry trends.
Browse courses on
Product Marketing
Show steps
Show steps
Show steps
Role-play a product launch presentation
Show steps
Develop your presentation skills and practice communicating the product's value.
Browse courses on
Product Launch
Show steps
Show steps
Show steps
- Form a group with a peer.
- Choose a product to launch.
- Develop a presentation that highlights the product's key features and benefits.
- Practice presenting your product launch to your peer.
Contribute to an open-source product marketing project
Show steps
Enhance your understanding of product marketing by collaborating on real-world projects.
Browse courses on
Product Marketing
Show steps
Show steps
Show steps
- Find an open-source product marketing project that aligns with your interests.
- Contact the project maintainers and offer your help.
- Contribute to the project by writing code, creating documentation, or providing feedback.
Create a marketing campaign for a new product
Show steps
Apply your knowledge of product marketing to plan a comprehensive campaign.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Identify the target audience for your product.
- Develop a marketing message that resonates with your audience.
- Choose the right marketing channels to reach your audience.
- Create a marketing budget and timeline.
Career center
Learners who complete Managing Product Marketing will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
A Product Manager is responsible for managing the development, launch, and ongoing success of a company's products or services. This course can help lead to success in this role by providing a comprehensive understanding of the product development process, from idea generation to product launch. This course would be particularly helpful for individuals who wish to enter the field of product management as it will provide them with the foundational knowledge they need to be successful.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for a company's products or services, ensuring that the right message reaches the right audience. This course can help lead to success in this role by providing a comprehensive understanding of the product marketing process, from defining the target market to creating and executing marketing campaigns.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the marketing process, from market research to campaign execution. This course would be particularly helpful for individuals who wish to enter the field of marketing without a background in the field.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand. This course can help lead to success in this role by providing a comprehensive understanding of the branding process, from brand strategy to brand implementation. This course would be particularly helpful for individuals who wish to enter the field of brand management, as it will provide them with the foundational knowledge they need to be successful.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations. This course can help lead to success in this role by providing a comprehensive understanding of the public relations process, from media relations to crisis communications. This course would be particularly helpful for individuals who want to enter the field of public relations without a background in the field.
Communications Manager
Communications Manager
A Communications Manager is responsible for managing a company's communications. This course can help lead to success in this role by providing a comprehensive understanding of the communications process, from media relations to public relations. This course would be particularly helpful for individuals who wish to enter the field of communications without a background in the field.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the content marketing process, from content creation to content distribution. This course would be particularly helpful for individuals who wish to enter the field of content marketing without a background in the field.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing digital marketing strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the digital marketing process, from search engine optimization to social media marketing. This course would be particularly helpful for individuals who wish to enter the field of digital marketing, as it will provide them with the foundational knowledge they need to be successful.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for a company. This course can help lead to success in this role by providing a comprehensive understanding of the social media marketing process, from content creation to community management.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public relations. This course can help lead to success in this role by providing a comprehensive understanding of the public relations process, from media relations to crisis communications. This course would be particularly helpful for individuals who wish to enter the field of public relations without a background in the field.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help a company make marketing decisions. This course can help lead to success in this role by providing a comprehensive understanding of the marketing research process, from data collection to data analysis. This course would be particularly helpful for individuals who wish to enter the field of marketing analytics as it will provide them with the foundational knowledge they need to be successful.
SEO Specialist
SEO Specialist
A SEO Specialist is responsible for optimizing a company's website for search engines. This course can help lead to success in this role by providing a comprehensive understanding of the SEO process, from keyword research to link building. This course would be particularly helpful for individuals who wish to enter the field of SEO as it will provide them with the foundational knowledge they need to be successful.
Copywriter
Copywriter
A Copywriter is responsible for writing persuasive and engaging advertising and marketing materials. This course can help lead to success in this role by providing a comprehensive understanding of the copywriting process, from brainstorming to editing. This course would be particularly helpful for individuals who wish to enter the field of copywriting without a background in the field.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events for a company. This course may help build a foundation for success in this role by providing a basic understanding of the event planning process.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that a company's customers are satisfied with their products or services. This course may help build a foundation for success in this role by providing a basic understanding of the customer success process.
For more career information including salaries, visit:
OpenCourser.com/course/r9w39f/managing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Managing Product Marketing.
This classic book provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. It discusses the importance of understanding the customer's journey and creating a marketing strategy that resonates with their needs.
Explores the reasons why successful companies often fail to innovate. It argues that incumbents are often too focused on protecting their existing businesses and fail to see the disruptive potential of new technologies.
Save
Provides a simple framework for evaluating the quality of a strategy. It argues that good strategies are clear, focused, and aligned with the organization's capabilities.
Provides a practical guide to building a successful startup. It emphasizes the importance of testing ideas quickly and cheaply, and iterating based on feedback.
Save
Provides a step-by-step guide to acquiring customers for a startup. It covers topics such as marketing, sales, and customer service.
Provides a candid look at the challenges of building a successful business. It offers practical advice on topics such as hiring, firing, and fundraising.
Provides a unique perspective on building a successful startup. It argues that entrepreneurs should focus on creating something new and valuable, rather than competing in existing markets.
Identifies the common pitfalls that startups face. It provides advice on how to avoid these pitfalls and build a successful business.
Provides a comprehensive guide to building a successful startup. It covers topics such as business planning, marketing, and finance.
Save
Provides a practical guide to negotiating venture capital deals. It covers topics such as term sheets, due diligence, and exit strategies.
This ancient Chinese military treatise provides valuable insights into strategy and competition. It can be applied to business and marketing in a variety of ways.
Provides 22 principles of marketing that the authors believe are essential for success. It covers topics such as branding, positioning, and advertising.
Save
Introduces the concept of permission marketing, which less intrusive and more effective way to market to customers. It covers topics such as email marketing, content marketing, and social media marketing.
Save
This textbook provides a comprehensive overview of the principles of marketing. It covers topics such as market research, product development, pricing, and distribution.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/r9w39f/managing
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Time
37 hours
Level
Intermediate
Via
Pluralsight
Instructor
Jillian Kaplan
Language
English
Good to know
Teaches students how to communicate the value proposition of a product to product marketing teams
Covers the role of product marketing and how to align key product and customer metrics
Instructor Jillian Kaplan is recognized for their work in product marketing
Provides a strong foundation for beginners in product marketing
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