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Product Strategy Basics
Technology leaders and product developers are expected to create products for their organization that align seamlessly to the business goals and product strategy, but many individuals find themselves in over their head with little or no education in creating product strategy. In this course, Product Strategy Basics, you’ll learn the underlying core elements of creating product strategy that you can use with anything from lean business canvas processes to full traditional corporate “strat planning” processes. First, you’ll explore how to identify relevant growth opportunities for your product and business. Next, you’ll discover how to develop a compelling product concept that aligns to both your customer’s needs and your own business’s needs. Finally, you’ll see how the elements of product strategy continuously interact with each other and see how to build a holistic product strategy that addresses these interactions. When you’re finished with this course, you’ll understand the core elements of creating product strategy and be able to start using them right away in your daily work.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Associate Product Strategy $76k
Product Strategy Analyst $88k
Product Strategy Advisor $88k
Strategy & Product Analyst $91k
Senior Manager, Product Strategy 2 $109k
Product Marketing Strategy Manager $121k
Strategy and Product Development $124k
Manager, Product Strategy $130k
Product & Strategy Manager $135k
Marketing and Product Strategy $149k
Project Manager - Product Strategy $153k
Strategy and Product Manager $182k
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