Exploring Product Launch from Pluralsight

You may think product launches are all about the Marketing team, but how would they even know what your product is? This course will teach Product Managers like you on how you can orchestrate a product launch plan for your cross-functional team.

Launching a product is not as straightforward as you think. There can be dozens of people that needs to be informed and involved in the launch process, and marketing is just one of them. As the Product Manager, it is your responsibility to make sure everyone in the company knows what your product is and how it’s going to be launched. In this course, Exploring Product Launch, you’ll learn how to orchestrate your cross-functional team into launching your product smoothly and effectively. First, you’ll learn what a Product Launch Plan is and how it’s different from the go-to-market strategy from the Marketing team, or from the Product Spec which you already have. Next, you’ll discover what a Product Launch Deck and Checklist are and how these will help you navigate through the needs of your team to effectively launch. Finally, you’ll learn how to create your own Product Launch Plan, how to communicate it and manage any updates when needed. When you’re finished with this course, you’ll have the skills in knowledge of creating Product Launch Plans needed to make your product launch a success.

What's inside

Syllabus

Course Overview

Getting to Know the Product Launch Plan

Creating a Product Launch Plan

Communicating and Executing the Product Launch Plan

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Eliska Elaine Que, who is known for her product management expertise

Teaches a highly relevant skill for product managers: orchestrating product launches

Provides a structured approach to product launch planning, which is essential for successful product launches

Covers key aspects of product launches, including creating a launch plan, launch deck, and checklist

Helps learners develop skills in communicating and executing product launch plans

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Product Launch with these activities:

Review Course Materials and Create a Study Guide

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Enhances your recall and understanding of the key concepts covered in the course, helping you prepare for assessments and practical application.

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Organize your notes, assignments, and other course materials.
Identify the most important concepts.
Create a study guide that summarizes key points.
Use the study guide to review and reinforce your learning.

Read 'Crossing the Chasm' by Geoffrey A. Moore

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Provides valuable insights into the challenges and strategies for successfully launching products to mainstream markets.

View The Infinite Staircase: What the Universe Tells... on Amazon

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Identify the key concepts in the book.
Apply these concepts to your own product launch plan.

Conduct a Peer Review of Product Launch Plans

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Enables you to receive constructive feedback on your Product Launch Plan from your peers, helping you refine and strengthen your strategy.

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Share your Product Launch Plan with your peers.
Provide feedback on your peers' plans.
Incorporate feedback into your own plan.

Four other activities

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Create a mock Product Launch Plan

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Simulates the real-world experience of creating a product launch plan, helping you develop a deeper understanding of its key components.

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Identify the product and its target market.
Develop a marketing strategy.
Create a launch timeline.
Develop a budget.
Measure and track results.

Develop a Product Launch Timeline

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Helps you organize and manage the various tasks and milestones involved in your product launch, enabling you to stay on track and achieve your goals.

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Identify all the tasks involved in your product launch.
Estimate the time required for each task.
Create a visual timeline that represents your plan.
Use the timeline to track your progress.

Explore Product Launch Case Studies

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Provides insights into real-world product launch strategies, allowing you to learn from successes and failures.

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Identify successful product launches.
Analyze their marketing strategies.
Examine their launch timelines.
Evaluate their budgets.
Learn from their successes and failures.

Develop a Product Launch Presentation

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Enhances your communication and presentation skills, preparing you to effectively convey your product launch plan to stakeholders.

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Outline the key components of your Product Launch Plan.
Design slides that visually represent your plan.
Develop a compelling narrative that supports your launch strategy.
Practice presenting your plan to receive feedback.

Career center

Learners who complete Exploring Product Launch will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the lifecycle of a product, from its inception to its launch and beyond. They work with cross-functional teams to ensure that the product meets the needs of the market and is launched successfully. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Plan and manage the launch process effectively. This will help you to increase your chances of success as a Product Manager.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote a product or service. They work with Product Managers to ensure that the product is marketed effectively to the target audience. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Deck and Checklist, which will help you to communicate your launch plans to your marketing team and other stakeholders. This will help you to increase your chances of success as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for a product. They work with Product Managers and Marketing Managers to ensure that the product is marketed effectively to the target audience. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Plan and a Product Launch Deck, which will help you to communicate your launch plans to your team and other stakeholders. This will help you to increase your chances of success as a Product Marketing Manager.

See salaries and explore the career path for Product Marketing Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with cross-functional teams to ensure that projects are completed on time, within budget, and to the required quality. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Plan and manage the launch process effectively. This will help you to increase your chances of success as a Project Manager.

See salaries and explore the career path for Project Manager

Business Analyst

Business Analysts are responsible for analyzing business needs and developing solutions to improve business processes. They work with cross-functional teams to gather requirements, analyze data, and develop recommendations. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Plan and communicate your launch plans to your team and other stakeholders. This will help you to increase your chances of success as a Business Analyst.

See salaries and explore the career path for Business Analyst

Technical Product Manager

Technical Product Managers are responsible for the technical aspects of a product. They work with engineers and other technical staff to ensure that the product is developed and launched successfully. This course, Exploring Product Launch, will teach you the skills you need to create a Product Launch Plan and manage the launch process effectively. This will help you to increase your chances of success as a Technical Product Manager.

See salaries and explore the career path for Technical Product Manager

Software Engineer

Software Engineers are responsible for designing, developing, and testing software. They work with Product Managers and other team members to ensure that the software meets the needs of the business and is launched successfully. This course, Exploring Product Launch, may be useful for Software Engineers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Software Engineer

Quality Assurance Analyst

Quality Assurance Analysts are responsible for testing software to ensure that it meets the required quality standards. They work with Product Managers and other team members to identify and fix defects before the software is launched. This course, Exploring Product Launch, may be useful for Quality Assurance Analysts who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Quality Assurance Analyst

User Experience Designer

User Experience Designers are responsible for designing the user interface and user experience of a product. They work with Product Managers and other team members to ensure that the product is easy to use and meets the needs of the target audience. This course, Exploring Product Launch, may be useful for User Experience Designers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for User Experience Designer

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. They work with Product Managers and other team members to understand the needs of the business and to develop data-driven solutions. This course, Exploring Product Launch, may be useful for Data Analysts who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Data Analyst

Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They work with Product Managers and other team members to understand the product and to develop sales strategies. This course, Exploring Product Launch, may be useful for Sales Managers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a product or service. They work with Product Managers and other team members to gather feedback from customers and to identify areas for improvement. This course, Exploring Product Launch, may be useful for Customer Success Managers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Customer Success Manager

Operations Manager

Operations Managers are responsible for planning and executing the day-to-day operations of a business. They work with Product Managers and other team members to ensure that the product is manufactured and delivered to customers on time and within budget. This course, Exploring Product Launch, may be useful for Operations Managers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Operations Manager

Finance Manager

Finance Managers are responsible for managing the financial resources of a business. They work with Product Managers and other team members to develop and implement financial plans. This course, Exploring Product Launch, may be useful for Finance Managers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Finance Manager

Human Resources Manager

Human Resources Managers are responsible for managing the human resources of a business. They work with Product Managers and other team members to recruit, train, and develop employees. This course, Exploring Product Launch, may be useful for Human Resources Managers who want to learn more about the product launch process. It will help you to understand the role of Product Managers in the launch process and how you can work with them to ensure a successful launch.

See salaries and explore the career path for Human Resources Manager

Exploring Product Launch

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