Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis from edX

Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions.

This course will teach you core concepts and tools to help you better understand market-led strategies and trend analysis to solve business problems. This course will provide insight on how you can examine the market associated with a product or service to determine how the audience will react. This in turn allows you to make informed decisions that align with the organizational goals. Key topics include market research, business problems, data sources, and trend and competitor analysis.

What you'll learn

Highlight the role of market research in organizational decision making.
Recognise the business problems that market research aims to solve.
Identify potential data sources that can be utilized by market researchers.
Identify the benefits and limitations associated with secondary research data.
Outline methods of sourcing and evaluating secondary research data.
Analyze secondary research findings to solve a business problem.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Core market research concepts are taught, providing a foundation for understanding how to analyze markets

Business problems that are ripe for market research analysis are examined

Techniques for evaluating secondary research data are covered, helping learners to build their critical thinking skills

Process of sourcing and evaluating secondary research data sources is taught, which is a key skill for business leaders

Instruction from accomplished market research experts, ensuring high-quality content and relevant insights

Activities

Coming soon We're preparing activities for Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis will develop knowledge and skills that may be useful to these careers:

Competitive Intelligence Analyst

Competitive Intelligence Analysts research and analyze competitors' products, services, and strategies. They provide insights to business leaders that can help the company gain a competitive advantage. This course can be helpful for Competitive Intelligence Analysts by providing them with tools and techniques for conducting market and competitor analysis, which are essential for developing effective competitive strategies.

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Market Research Analyst

Market Research Analysts investigate market conditions to find opportunities for businesses. They design and conduct surveys, analyze data, and interpret results to make recommendations to business leaders. This course provides Market Research Analysts with a solid understanding of how to use trend and competitor analysis to make informed decisions about product development, marketing strategies, and other business objectives.

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Marketing Research Manager

Marketing Research Managers lead and manage marketing research teams. They develop and execute research plans, analyze data, and provide insights to business leaders that can help them make informed decisions about marketing strategies and product development. This course can be helpful for Market Research Managers by providing them with a deeper understanding of market trends and competitor analysis, which can help them develop and execute more effective research plans.

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Management Consultant

Management Consultants help businesses solve problems and improve performance. They work with clients across a variety of industries to identify and solve business problems, develop strategies, and implement solutions. This course can help Management Consultants by providing them with a framework for understanding market trends and competitor analysis, which can help them develop more effective solutions for their clients.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. They evaluate companies' business plans, market potential, and competitive landscape to make investment decisions. This course can help Venture Capitalists by providing them with a framework for understanding market trends and competitor analysis, which can help them identify and invest in promising companies.

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Business Development Manager

Business Development Managers identify and pursue new business opportunities for their companies. They work with customers, partners, and other stakeholders to develop and execute business development strategies. This course can be helpful for Business Development Managers by providing them with a framework for understanding market trends and competitor analysis, which can help them identify and pursue new business opportunities more effectively.

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Business Analyst

Business Analysts identify and solve business problems by analyzing data and recommending solutions. They work with stakeholders across the organization to understand business needs, gather requirements, and develop solutions that meet those needs. This course can be helpful for Business Analysts by providing them with a framework for understanding market trends and competitor analysis, which can help them identify and solve business problems more effectively.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop and execute sales strategies, manage sales pipelines, and track sales performance. This course can be helpful for Sales Managers by providing them with a framework for understanding market trends and competitor analysis, which can help them develop more effective sales strategies.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They work closely with sales teams, product development teams, and other stakeholders to develop and implement marketing strategies that reach target audiences and achieve business goals. This course would be beneficial to Marketing Managers by giving them a deeper understanding of market trends and competitor analysis, which can help them make more effective marketing decisions.

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Product Manager

Product Managers develop, market, and improve products. They work closely with engineering, marketing, and sales teams to ensure that products meet customer needs and business objectives. This course can help Product Managers by providing them with insights into market trends and competitor analysis, which are essential for making decisions about product development, marketing, and pricing.

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Content Marketing Manager

Content Marketing Managers develop and execute content marketing strategies to attract and engage target audiences. They work with marketing teams to develop and implement content marketing campaigns, and with content creators to develop and publish content that is relevant and valuable to target audiences. This course may be helpful for Content Marketing Managers by providing them with a framework for understanding market trends, which can help them develop more effective content marketing strategies.

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Social Media Manager

Social Media Managers develop and execute social media strategies to promote products and services. They work with marketing teams to develop and implement social media campaigns, and with content creators to develop and publish content that engages target audiences. This course may be helpful for Social Media Managers by providing them with a framework for understanding market trends, which can help them develop more effective social media strategies.

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Paid Search Advertising Specialist

Paid Search Advertising Specialists develop and execute paid search advertising campaigns to promote products and services. They work with marketing teams to develop and implement paid search advertising campaigns, and with search engine platforms to manage and optimize campaigns. This course may be helpful for Paid Search Advertising Specialists by providing them with a framework for understanding market trends, which can help them develop more effective paid search advertising strategies.

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Search Engine Optimization (SEO) Specialist

SEO Specialists optimize websites and content to improve their visibility in search engine results pages (SERPs). They work with website owners and content creators to improve website structure, content quality, and keyword usage. This course may be helpful for SEO Specialists by providing them with a framework for understanding market trends, which can help them develop more effective SEO strategies.

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Product Marketing Manager

Product Marketing Managers develop and execute marketing strategies for specific products or services. They work with product development teams to understand product features and benefits, and with marketing teams to develop and execute marketing campaigns. This course may be helpful for Product Marketing Managers by providing them with a framework for understanding market trends and competitor analysis, which can help them develop more effective product marketing strategies.

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