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Netta Tzin
This course will teach you how to apply evidence-based methods to the product discovery and design process to create prototypes that are aligned with the market’s opportunities and have the toolset for validating the solutions in an agile way.
Read more
This course will teach you how to apply evidence-based methods to the product discovery and design process to create prototypes that are aligned with the market’s opportunities and have the toolset for validating the solutions in an agile way.
Read more
This course will teach you how to apply evidence-based methods to the product discovery and design process to create prototypes that are aligned with the market’s opportunities and have the toolset for validating the solutions in an agile way.
In a market with ever-changing demands and needs, providing the most up-to-date solutions and maintaining the users becomes a race against time.
In this course, Managing Assessing Evidence-based Opportunities, you’ll learn to use Key-value Metrics to strategize and measure your proposed solutions for the detected problems, in order to achieve a product-market fit in an optimal way.
First, you'll learn how to utilize the power of co-creation with the UX team in the prototype strategy and structure.
Next, you’ll identify the key values you would like to measure that truly impact your product development strategy.
Finally, you’ll discover how to define the key metrics for success and run validation tests on your prototype in order to achieve Product-market fit.
When you’re finished with this course, you’ll have the required skills and understanding of product discovery and design in order to identify and achieve the most relevant product features for your target market and unlock new product opportunities, in an optimized way.
Register for this course and see more details by visiting:
OpenCourser.com/course/hq29jd/managing
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What's inside
Syllabus
Course Overview
Applying Evidence-based Management in Product Discovery
Creating Prototypes and Prioritizing Proposed Solutions
Generating a Validation Plan and Evaluating the Prototype's Performance
Read more
Syllabus
Course Overview
Applying Evidence-based Management in Product Discovery
Creating Prototypes and Prioritizing Proposed Solutions
Generating a Validation Plan and Evaluating the Prototype's Performance
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Utilizes Key-value Metrics to strategize and measure proposed solutions, achieving product-market fit
Focuses on evidence-based methods in product discovery and design, aligning solutions with market opportunities
Facilitates co-creation with the UX team in prototype strategy and structure
Emphasizes defining key metrics for success and conducting validation tests on prototypes to optimize product-market fit
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Managing and Assessing Evidence-based Opportunities with these
activities:
Review key concepts covered in previous course on product design
Show steps
Reviewing key concepts from the previous course will help you refresh your memory and build a stronger foundation for this course.
Browse courses on
Product Design
Show steps
-
Reread through notes and assignments from the previous course.
-
Review key concepts from any textbooks or resources used in the previous course.
-
Complete any practice activities or quizzes related to the key concepts.
Organize notes, assignments, and resources from the course
Show steps
Organizing your materials will help you stay on top of the course content and make it easier to review later.
Show steps
-
Set up a system for organizing your notes, assignments, and resources, such as a binder, folder, or digital storage system.
-
File all of your materials in your chosen system.
-
Review your materials regularly to help reinforce your learning.
Regularly solve co-creation strategy exercises
Show steps
Solving co-creation strategy exercises will help you develop your skills and understanding of this key concept.
Show steps
-
Find a collection of co-creation strategy exercises online or in a textbook.
-
Set aside a specific time each day to work on solving the exercises.
-
Check your answers against the provided solutions to identify areas where you need to improve.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read and review seminal books and articles on product discovery
Show steps
Reading and reviewing seminal books and articles will provide you with a deeper understanding of the theoretical foundations of product discovery.
View
EMPOWERED
on Amazon
Show steps
-
Identify a list of seminal books and articles on product discovery.
-
Read the selected books and articles.
-
Summarize the key concepts and insights presented in the books and articles.
Attend workshops or tutorials to gain hands-on experience with product discovery
Show steps
Attending workshops or tutorials will provide you with the opportunity to learn from experts and gain practical experience in product discovery.
Show steps
-
Research and identify workshops or tutorials that are offered in your area or online.
-
Attend the workshops or tutorials and take notes on the key concepts and techniques presented.
-
Apply the concepts and techniques you learned to your own work in product discovery.
Create a portfolio of product discovery artifacts
Show steps
Creating a portfolio of product discovery artifacts will demonstrate your skills and understanding of the product discovery process.
Browse courses on
Portfolio
Show steps
-
Identify a collection of product discovery artifacts that you have created, such as user research reports, prototypes, and product specifications.
-
Organize the artifacts into a portfolio that showcases your work and demonstrates your skills.
-
Share your portfolio with potential employers or clients.
Contribute to open-source projects on GitHub related to product discovery
Show steps
Contributing to open-source projects related to product discovery will allow you to learn from others and contribute to the community.
Browse courses on
GitHub
Show steps
-
Identify a list of open-source projects related to product discovery on GitHub.
-
Choose a project that you are interested in and that aligns with your skills and interests.
-
Contribute to the project by submitting bug reports, feature requests, or code changes.
Review key concepts covered in previous course on product design
Show steps
Reviewing key concepts from the previous course will help you refresh your memory and build a stronger foundation for this course.
Browse courses on
Product Design
Show steps
Show steps
Show steps
- Reread through notes and assignments from the previous course.
- Review key concepts from any textbooks or resources used in the previous course.
- Complete any practice activities or quizzes related to the key concepts.
Organize notes, assignments, and resources from the course
Show steps
Organizing your materials will help you stay on top of the course content and make it easier to review later.
Show steps
Show steps
Show steps
- Set up a system for organizing your notes, assignments, and resources, such as a binder, folder, or digital storage system.
- File all of your materials in your chosen system.
- Review your materials regularly to help reinforce your learning.
Regularly solve co-creation strategy exercises
Show steps
Solving co-creation strategy exercises will help you develop your skills and understanding of this key concept.
Show steps
Show steps
Show steps
- Find a collection of co-creation strategy exercises online or in a textbook.
- Set aside a specific time each day to work on solving the exercises.
- Check your answers against the provided solutions to identify areas where you need to improve.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read and review seminal books and articles on product discovery
Show steps
Reading and reviewing seminal books and articles will provide you with a deeper understanding of the theoretical foundations of product discovery.
View
EMPOWERED
on Amazon
Show steps
Show steps
Show steps
- Identify a list of seminal books and articles on product discovery.
- Read the selected books and articles.
- Summarize the key concepts and insights presented in the books and articles.
Attend workshops or tutorials to gain hands-on experience with product discovery
Show steps
Attending workshops or tutorials will provide you with the opportunity to learn from experts and gain practical experience in product discovery.
Show steps
Show steps
Show steps
- Research and identify workshops or tutorials that are offered in your area or online.
- Attend the workshops or tutorials and take notes on the key concepts and techniques presented.
- Apply the concepts and techniques you learned to your own work in product discovery.
Create a portfolio of product discovery artifacts
Show steps
Creating a portfolio of product discovery artifacts will demonstrate your skills and understanding of the product discovery process.
Browse courses on
Portfolio
Show steps
Show steps
Show steps
- Identify a collection of product discovery artifacts that you have created, such as user research reports, prototypes, and product specifications.
- Organize the artifacts into a portfolio that showcases your work and demonstrates your skills.
- Share your portfolio with potential employers or clients.
Contribute to open-source projects on GitHub related to product discovery
Show steps
Contributing to open-source projects related to product discovery will allow you to learn from others and contribute to the community.
Browse courses on
GitHub
Show steps
Show steps
Show steps
- Identify a list of open-source projects related to product discovery on GitHub.
- Choose a project that you are interested in and that aligns with your skills and interests.
- Contribute to the project by submitting bug reports, feature requests, or code changes.
Career center
Learners who complete Managing and Assessing Evidence-based Opportunities will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. They work closely with the sales team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Marketing Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Project Manager
Project Manager
Project Managers plan and execute projects to achieve business goals. They work closely with the team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Project Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Sales Manager
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales targets. They work closely with the marketing team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Sales Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They work closely with the marketing and sales teams to identify opportunities for growth. The skills you learn in this course will help you develop the skills you need to be a successful Data Scientist. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers develop and deploy machine learning models to solve business problems. They work closely with the engineering team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Machine Learning Engineer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Business Analyst
Business Analyst
Business Analysts analyze business processes to identify opportunities for improvement. They work closely with the IT team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Business Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They work closely with the product team to develop and implement solutions that meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Software Engineer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Data Analyst
Data Analyst
Data Analysts collect and analyze data to identify trends and patterns. They use this information to make recommendations to businesses on how to improve their products and services. The skills you learn in this course will help you develop the skills you need to be a successful Data Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Product Manager
Product Manager
Product Managers define the vision and strategy for a product. They work closely with the engineering and design teams to bring the product to market. They may also be responsible for marketing and sales. The skills you learn in this course will help you develop the skills you need to be a successful Product Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a business. They work closely with the team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Operations Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Customer Success Manager
Customer Success Manager
Customer Success Managers help customers get the most out of a product or service. They work closely with the sales team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Customer Success Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Market Researcher
Market Researcher
Market Researchers study the market to identify trends and opportunities. They use this information to help businesses develop products and services that meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Market Researcher. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Product Designer
Product Designer
Product Designers create the user experience for a product. They work closely with the engineering and marketing teams to ensure that the product is easy to use and meets the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Product Designer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
Quality Assurance Analyst
Quality Assurance Analyst
Quality Assurance Analysts test products and services to ensure that they meet quality standards. They work closely with the engineering team to identify and fix bugs. The skills you learn in this course will help you develop the skills you need to be a successful Quality Assurance Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
User Experience Researcher
User Experience Researcher
User Experience Researchers study how users interact with products. They use this information to design products that are easy to use and meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful User Experience Researcher. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.
For more career information including salaries, visit:
OpenCourser.com/course/hq29jd/managing
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Managing and Assessing Evidence-based Opportunities.
This widely acclaimed book foundational work on user-centered design, emphasizing its importance in creating products that are both usable and desirable.
Emphasizes the Lean Product development approach, providing valuable insights on validating solutions in an agile way.
Provides a comprehensive overview of the product discovery process, including how to use evidence-based methods to generate and validate product ideas.
This classic work on marketing and sales provides a framework for understanding the challenges of transitioning products from early adopters to mainstream customers.
Save
Provides a structured approach for conducting sprint exercises, facilitating rapid problem-solving and idea validation.
Save
Provides a practical framework for developing and executing a traction strategy for your product.
Save
Practical guide for prototyping, serving as a helpful reference for those eager to learn more about creating and evaluating prototypes.
This classic book provides a comprehensive overview of the Lean Startup approach to product development.
This classic work explores the challenges organizations face when introducing disruptive innovations, offering valuable background knowledge for understanding product development in dynamic markets.
Provides a practical framework for developing and validating value propositions for products and services.
Save
Provides insights into the psychology of habit formation, exploring how to design products that users find engaging and memorable.
Teaches effective data visualization techniques, enabling clear and persuasive communication of insights derived from data analysis.
Provides a step-by-step guide to the customer development process.
Introduces the core principles and practices of agile testing, providing a valuable reference for those seeking to implement this approach within their product development process.
Save
This narrative nonfiction book chronicles the history of the digital revolution, offering valuable historical context for understanding the industry's evolution.
This classic book provides insights into why successful companies often fail to innovate, and how to overcome this challenge.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/hq29jd/managing
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Time
44 hours
Level
Intermediate
Via
Pluralsight
Instructor
Netta Tzin
Language
English
Good to know
Utilizes Key-value Metrics to strategize and measure proposed solutions, achieving product-market fit
Focuses on evidence-based methods in product discovery and design, aligning solutions with market opportunities
Facilitates co-creation with the UX team in prototype strategy and structure
Emphasizes defining key metrics for success and conducting validation tests on prototypes to optimize product-market fit
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