Managing and Assessing Evidence-based Opportunities from Pluralsight

This course will teach you how to apply evidence-based methods to the product discovery and design process to create prototypes that are aligned with the market’s opportunities and have the toolset for validating the solutions in an agile way.

In a market with ever-changing demands and needs, providing the most up-to-date solutions and maintaining the users becomes a race against time.

In this course, Managing Assessing Evidence-based Opportunities, you’ll learn to use Key-value Metrics to strategize and measure your proposed solutions for the detected problems, in order to achieve a product-market fit in an optimal way.

First, you'll learn how to utilize the power of co-creation with the UX team in the prototype strategy and structure.

Next, you’ll identify the key values you would like to measure that truly impact your product development strategy.

Finally, you’ll discover how to define the key metrics for success and run validation tests on your prototype in order to achieve Product-market fit.

When you’re finished with this course, you’ll have the required skills and understanding of product discovery and design in order to identify and achieve the most relevant product features for your target market and unlock new product opportunities, in an optimized way.

What's inside

Syllabus

Course Overview

Applying Evidence-based Management in Product Discovery

Creating Prototypes and Prioritizing Proposed Solutions

Generating a Validation Plan and Evaluating the Prototype's Performance

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Utilizes Key-value Metrics to strategize and measure proposed solutions, achieving product-market fit

Focuses on evidence-based methods in product discovery and design, aligning solutions with market opportunities

Facilitates co-creation with the UX team in prototype strategy and structure

Emphasizes defining key metrics for success and conducting validation tests on prototypes to optimize product-market fit

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Managing and Assessing Evidence-based Opportunities with these activities:

Review key concepts covered in previous course on product design

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Reviewing key concepts from the previous course will help you refresh your memory and build a stronger foundation for this course.

Browse courses on Product Design

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Reread through notes and assignments from the previous course.
Review key concepts from any textbooks or resources used in the previous course.
Complete any practice activities or quizzes related to the key concepts.

Organize notes, assignments, and resources from the course

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Organizing your materials will help you stay on top of the course content and make it easier to review later.

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Set up a system for organizing your notes, assignments, and resources, such as a binder, folder, or digital storage system.
File all of your materials in your chosen system.
Review your materials regularly to help reinforce your learning.

Regularly solve co-creation strategy exercises

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Solving co-creation strategy exercises will help you develop your skills and understanding of this key concept.

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Find a collection of co-creation strategy exercises online or in a textbook.
Set aside a specific time each day to work on solving the exercises.
Check your answers against the provided solutions to identify areas where you need to improve.

Four other activities

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Read and review seminal books and articles on product discovery

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Reading and reviewing seminal books and articles will provide you with a deeper understanding of the theoretical foundations of product discovery.

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Identify a list of seminal books and articles on product discovery.
Read the selected books and articles.
Summarize the key concepts and insights presented in the books and articles.

Attend workshops or tutorials to gain hands-on experience with product discovery

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Attending workshops or tutorials will provide you with the opportunity to learn from experts and gain practical experience in product discovery.

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Research and identify workshops or tutorials that are offered in your area or online.
Attend the workshops or tutorials and take notes on the key concepts and techniques presented.
Apply the concepts and techniques you learned to your own work in product discovery.

Create a portfolio of product discovery artifacts

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Creating a portfolio of product discovery artifacts will demonstrate your skills and understanding of the product discovery process.

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Identify a collection of product discovery artifacts that you have created, such as user research reports, prototypes, and product specifications.
Organize the artifacts into a portfolio that showcases your work and demonstrates your skills.
Share your portfolio with potential employers or clients.

Contribute to open-source projects on GitHub related to product discovery

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Contributing to open-source projects related to product discovery will allow you to learn from others and contribute to the community.

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Identify a list of open-source projects related to product discovery on GitHub.
Choose a project that you are interested in and that aligns with your skills and interests.
Contribute to the project by submitting bug reports, feature requests, or code changes.

Career center

Learners who complete Managing and Assessing Evidence-based Opportunities will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. They work closely with the sales team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Marketing Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Marketing Manager

Project Manager

Project Managers plan and execute projects to achieve business goals. They work closely with the team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Project Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Project Manager

Sales Manager

Sales Managers lead and motivate sales teams to achieve sales targets. They work closely with the marketing team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Sales Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Sales Manager

Data Scientist

Data Scientists use data to solve business problems. They work closely with the marketing and sales teams to identify opportunities for growth. The skills you learn in this course will help you develop the skills you need to be a successful Data Scientist. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Machine Learning Engineer

Machine Learning Engineers develop and deploy machine learning models to solve business problems. They work closely with the engineering team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Machine Learning Engineer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Machine Learning Engineer

Business Analyst

Business Analysts analyze business processes to identify opportunities for improvement. They work closely with the IT team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Business Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Business Analyst

Software Engineer

Software Engineers design, develop, and maintain software applications. They work closely with the product team to develop and implement solutions that meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Software Engineer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Data Analyst

Data Analysts collect and analyze data to identify trends and patterns. They use this information to make recommendations to businesses on how to improve their products and services. The skills you learn in this course will help you develop the skills you need to be a successful Data Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Product Manager

Product Managers define the vision and strategy for a product. They work closely with the engineering and design teams to bring the product to market. They may also be responsible for marketing and sales. The skills you learn in this course will help you develop the skills you need to be a successful Product Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. They work closely with the team to develop and implement solutions that meet the needs of the business. The skills you learn in this course will help you develop the skills you need to be a successful Operations Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Operations Manager

Customer Success Manager

Customer Success Managers help customers get the most out of a product or service. They work closely with the sales team to generate leads and close deals. The skills you learn in this course will help you develop the skills you need to be a successful Customer Success Manager. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for Customer Success Manager

Market Researcher

Market Researchers study the market to identify trends and opportunities. They use this information to help businesses develop products and services that meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Market Researcher. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Product Designer

Product Designers create the user experience for a product. They work closely with the engineering and marketing teams to ensure that the product is easy to use and meets the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful Product Designer. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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Quality Assurance Analyst

Quality Assurance Analysts test products and services to ensure that they meet quality standards. They work closely with the engineering team to identify and fix bugs. The skills you learn in this course will help you develop the skills you need to be a successful Quality Assurance Analyst. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

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User Experience Researcher

User Experience Researchers study how users interact with products. They use this information to design products that are easy to use and meet the needs of the customer. The skills you learn in this course will help you develop the skills you need to be a successful User Experience Researcher. You will learn how to use evidence-based methods to identify customer needs and develop solutions that meet those needs.

See salaries and explore the career path for User Experience Researcher