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IBM Skills Network Team
and
Daniel C. Yeomans
In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts.
You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan.
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In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts.
You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan.
Read more
In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts.
You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan.
You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers.
Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam.
Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.
Register for this course and see more details by visiting:
OpenCourser.com/course/w6gkv4/product
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What's inside
Syllabus
Product Management: The Fundamentals
Begin module one by learning about the product manager’s role and the associated necessary requirements for success. Then, explore the Porter Five Forces model, a strategy tool used to evaluate market attractiveness and aid in planning and decision-making. Next, learn about applying the Ansoff Matrix to illustrate potential product growth strategies. You’ll also demonstrate skills in a hands-on lab where you can apply the Porter and Ansoff models to a product scenario and perform a product manager skills inventory.
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Syllabus
Product Management: The Fundamentals
Begin module one by learning about the product manager’s role and the associated necessary requirements for success. Then, explore the Porter Five Forces model, a strategy tool used to evaluate market attractiveness and aid in planning and decision-making. Next, learn about applying the Ansoff Matrix to illustrate potential product growth strategies. You’ll also demonstrate skills in a hands-on lab where you can apply the Porter and Ansoff models to a product scenario and perform a product manager skills inventory.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops essential project management artifacts, aiding learners in honing their practical skills
Examines the industry-recognized Product Manager (CPM) certification exam, preparing learners for their potential career path
Offers hands-on labs and interactive materials, providing learners with practical experience
Taught by instructors from IBM Skills Network Team, suggesting industry expertise and relevance
Covers a comprehensive range of product management phases, providing learners with a holistic understanding
Includes a bonus module on portfolio development and job readiness, enhancing learners' career prospects
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Reviews summary
Practical product management portfolio builder
According to learners, this course is a highly practical capstone project that excels in helping students build a robust product management portfolio. Its core strength lies in the hands-on creation of essential industry-recognized product artifacts, like PRDs and roadmaps, which directly prepares individuals for PM roles. While the peer review system is central to the course, feedback quality is inconsistent, with some finding it invaluable and others frustrating and lacking personalized feedback. Many appreciate the AIPMM-style quiz questions for certification readiness and the bonus module on resume and job search tips, making it a valuable asset for aspiring or transitioning product managers seeking real-world application.
Mixed experience with peer review; feedback quality varies widely.
"The peer review system, while sometimes inconsistent, forced me to think critically about my work and others'."
"Some of the peer reviews were a bit frustrating, as quality varied, but overall, it's a solid course."
"The reliance on peer grading meant I sometimes got unhelpful feedback, and grading others was time-consuming."
"Was very disappointed with the peer review system. It's too subjective and often unhelpful."
"My main critique is the peer grading – it's a hit or miss."
Includes valuable preparation for AIPMM exam and job search.
"The AIPMM quiz questions were a good bonus."
"The AIPMM-style questions were a great way to gauge my readiness for the certification."
"The bonus modules on resume/portfolio were useful..."
"It directly prepares you for the challenges of a PM role."
Offers practical, real-world application of product management skills.
"This course was exactly what I needed to tie everything together. I feel much more confident applying for PM roles now."
"A very practical capstone project. I particularly appreciated the focus on creating tangible deliverables..."
"This is a must-take for anyone serious about Product Management. The practical application of creating real product artifacts is invaluable."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Develops a strong portfolio of industry-recognized PM artifacts.
"The hands-on creation of PM artifacts like the PRD, roadmap, and business case was incredibly valuable."
"Excellent course for building a PM portfolio! The structured approach to creating various product documents was immensely helpful."
"Creating all the artifacts felt like building a real-world portfolio. The guidance was clear..."
"I particularly appreciated the focus on creating tangible deliverables that I can add to my portfolio."
Lacks direct instructor feedback, relies on peer grading.
"I wish there was more direct instructor feedback."
"If you're looking for deep, personalized feedback, this isn't it."
"The course material itself provides templates but doesn't offer enough deep dives for someone looking for advanced insights."
"I found that the reliance on peer grading meant less personalized guidance than I hoped."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Management: Capstone Project with these
activities:
Review and organize course materials
Show steps
Improve retention by reviewing and organizing course materials on a regular basis.
Show steps
-
Review lecture notes.
-
Complete assignments.
-
Take practice quizzes.
Complete practice exercises on product management frameworks
Show steps
Develop proficiency in using frameworks to analyze product markets and strategies.
Show steps
-
Find practice questions or exercises online.
-
Work through the exercises and check your answers.
-
Identify areas where you need more practice.
Create a product vision document for a hypothetical product
Show steps
Develop a clear understanding of how to define and articulate a compelling product vision.
Show steps
-
Identify a product idea.
-
Define the target market.
-
Describe the product's core features and benefits.
-
Articulate the product's overall vision and goals.
Two other activities
Expand to see all activities and additional details
Show all five activities
Contribute to a product management open-source project
Show steps
Gain practical experience and build your portfolio by contributing to real-world product management projects.
Show steps
-
Find an open-source product management project.
-
Identify an area where you can contribute.
-
Make a pull request.
Develop a marketing plan for a real or hypothetical product
Show steps
Gain practical experience in developing a comprehensive marketing strategy for a product.
Browse courses on
Marketing Plan
Show steps
-
Define the target market.
-
Conduct market research.
-
Identify marketing channels.
-
Develop a marketing budget.
-
Create marketing materials.
-
Measure and evaluate marketing performance.
Review and organize course materials
Show steps
Improve retention by reviewing and organizing course materials on a regular basis.
Show steps
Show steps
Show steps
- Review lecture notes.
- Complete assignments.
- Take practice quizzes.
Complete practice exercises on product management frameworks
Show steps
Develop proficiency in using frameworks to analyze product markets and strategies.
Show steps
Show steps
Show steps
- Find practice questions or exercises online.
- Work through the exercises and check your answers.
- Identify areas where you need more practice.
Create a product vision document for a hypothetical product
Show steps
Develop a clear understanding of how to define and articulate a compelling product vision.
Show steps
Show steps
Show steps
- Identify a product idea.
- Define the target market.
- Describe the product's core features and benefits.
- Articulate the product's overall vision and goals.
Two other activities
Expand to see all activities and additional details
Show all five activities
Contribute to a product management open-source project
Show steps
Gain practical experience and build your portfolio by contributing to real-world product management projects.
Show steps
Show steps
Show steps
- Find an open-source product management project.
- Identify an area where you can contribute.
- Make a pull request.
Develop a marketing plan for a real or hypothetical product
Show steps
Gain practical experience in developing a comprehensive marketing strategy for a product.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Define the target market.
- Conduct market research.
- Identify marketing channels.
- Develop a marketing budget.
- Create marketing materials.
- Measure and evaluate marketing performance.
Career center
Learners who complete Product Management: Capstone Project will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers lead product development from start to finish, from concept and planning to launch, delivery and retirement. This course provides a comprehensive introduction to the Product Manager's role and responsibilities, and covers all the essential phases of the product development lifecycle. By completing this course, you will gain the knowledge and skills you need to succeed as a Product Manager.
Chief Product Officer
Chief Product Officer
Chief Product Officers lead product development for companies. They are responsible for setting the product vision and roadmap, and for ensuring that products are developed and delivered in a timely and cost-effective manner. The Product Management: Capstone Project course provides a good overview of the Chief Product Officer's role and responsibilities, and can help you develop the skills you need to succeed in this role.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers develop and execute marketing plans for products and services. They use their knowledge of product marketing principles and practices to create plans that drive awareness and demand. The Product Management: Capstone Project course provides a good overview of product marketing principles and practices, and can help you develop the skills you need to succeed as a Product Marketing Manager.
Product Designer
Product Designer
Product Designers work with Product Managers to design and develop new products and features. They use their knowledge of user experience and design principles to create products that are both useful and desirable. The Product Management: Capstone Project course provides a strong foundation in product design principles and practices, and can help you develop the skills you need to succeed as a Product Designer.
Growth Manager
Growth Manager
Growth Managers develop and execute strategies to drive revenue and growth for companies. They use their knowledge of growth marketing principles and practices to create strategies that reach the right audience and drive results. The Product Management: Capstone Project course provides a good overview of growth marketing principles and practices, and can help you develop the skills you need to succeed as a Growth Manager.
Demand Generation Analyst
Demand Generation Analyst
Demand Generation Analysts develop and execute marketing campaigns to generate leads and sales. They use their knowledge of marketing principles and practices to create campaigns that reach the right audience and drive results. The Product Management: Capstone Project course provides a good overview of demand generation principles and practices, and can help you develop the skills you need to succeed as a Demand Generation Analyst.
Innovation Manager
Innovation Manager
Innovation Managers develop and execute strategies to drive innovation for companies. They use their knowledge of innovation principles and practices to create strategies that lead to the development of new products and services. The Product Management: Capstone Project course provides a good overview of innovation principles and practices, and can help you develop the skills you need to succeed as an Innovation Manager.
UX Researcher
UX Researcher
UX Researchers conduct research to understand the needs and behaviors of users. They use their knowledge of UX research principles and practices to design products and services that are user-friendly and intuitive. The Product Management: Capstone Project course provides a good overview of UX research principles and practices, and can help you develop the skills you need to succeed as a UX Researcher.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help companies make decisions. They use their knowledge of data analysis techniques and practices to identify trends and patterns that can be used to improve business performance. The Product Management: Capstone Project course provides a good overview of data analysis techniques and practices, and can help you develop the skills you need to succeed as a Data Analyst.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They use their knowledge of marketing principles and practices to create campaigns that reach the right audience and drive results. The Product Management: Capstone Project course provides a good overview of marketing principles and practices, and can help you develop the skills you need to succeed as a Marketing Manager.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to understand the market for products and services. They use their knowledge of market research principles and practices to identify opportunities and threats that can be used to inform business decisions. The Product Management: Capstone Project course provides a good overview of market research principles and practices, and can help you develop the skills you need to succeed as a Market Research Analyst.
Business Analyst
Business Analyst
Business Analysts work with stakeholders to identify and document business requirements. They use their analytical skills to develop solutions that meet the needs of the business. The Product Management: Capstone Project course provides a good overview of business analysis techniques and practices, and can help you develop the skills you need to succeed as a Business Analyst.
Sales Manager
Sales Manager
Sales Managers lead sales teams and develop sales strategies. They use their knowledge of sales principles and practices to create strategies that drive revenue and growth. The Product Management: Capstone Project course provides a good overview of sales principles and practices, and can help you develop the skills you need to succeed as a Sales Manager.
Project Manager
Project Manager
Project Managers plan, execute, and control projects to deliver successful outcomes. They use their knowledge of project management principles and practices to keep projects on track and within budget. The Product Management: Capstone Project course provides a good overview of project management principles and practices, and can help you develop the skills you need to succeed as a Project Manager.
Consultant
Consultant
Consultants advise companies on business strategy and operations. They use their knowledge of business principles and practices to help companies improve their performance. The Product Management: Capstone Project course provides a good overview of business principles and practices, and can help you develop the skills you need to succeed as a Consultant.
For more career information including salaries, visit:
OpenCourser.com/course/w6gkv4/product
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Capstone Project.
A comprehensive resource for product managers that covers the entire product development lifecycle. Offers practical advice and best practices, supplementing the course's theoretical and conceptual approach.
Save
A practical guide to building successful tech products that focuses on customer needs and feedback. Provides valuable insights into product development and user experience, complementing the course's emphasis on user-centricity.
A comprehensive introduction to product management that covers the basics of the field, including product planning, development, marketing, and launch. Provides a solid foundation to supplement the course's more in-depth exploration of product management.
A practical guide to developing and refining value propositions. Provides a structured approach to understanding customer needs and creating products that meet those needs, complementing the course's focus on product strategy and customer research.
A classic work on marketing and selling technology products to mainstream customers. Provides insights into the challenges and strategies involved in transitioning products from early adopters to the mass market, complementing the course's coverage of product positioning and marketing.
Save
A practical guide to product metrics and their use in evaluating product success. Provides insights into data analysis and its application in product development, complementing the course's coverage of product measurement and evaluation.
Save
A concise and accessible guide to developing effective strategies. Provides a framework for evaluating and improving product strategies, complementing the course's emphasis on strategic planning.
Save
A practical guide to customer acquisition and marketing for startups. While not directly focused on product management, it provides valuable insights into understanding and targeting customers, which complements the course's emphasis on market research and user understanding.
A practical guide to agile product management using Scrum. Provides insights into agile methodologies and their application in product development, complementing the course's coverage of product lifecycle management.
Save
A practical guide to using the sprint methodology to solve problems and test new ideas. While not specifically focused on product management, it provides insights into iterative development and customer feedback, complementing the course's emphasis on user-centricity and product development.
An influential book that explores the challenges faced by established companies in responding to disruptive technologies. Provides a broader perspective on innovation and technological change, enriching the course's focus on product development.
A practical guide to building successful startups using the lean methodology. While not specifically focused on product management, it provides insights into iterative development and customer feedback, complementing the course's emphasis on user-centricity.
Save
A practical guide to design thinking and its application in innovation. Provides insights into user-centered design and creative problem-solving, enriching the course's emphasis on user experience and product development.
Save
A practical guide to using data analytics to improve product development and business outcomes. Provides insights into data-driven decision-making and its application in product management, complementing the course's emphasis on product measurement and evaluation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/w6gkv4/product
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Effort
6 weeks of study, 2-4 hours / week
Level
Advanced
Via
Coursera
Institution
IBM
Instructors
IBM Skills Network Team
Daniel C. Yeomans
Language
English
This course belongs to a
collection
called
IBM Product Manager. It's comprised of two courses:
- Product Management: Capstone Project (viewing)
- Product Management: An Introduction
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