Product Management: Developing and Delivering a New Product from Coursera

In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time.

The course highlights how resources are assigned to design, create, and test the new product. The course also walks you through best practices to ensure a smooth transition from product development to product launch and delivery. Then, once the lifecycle of the product has come to an end, you will learn about how the Product Manager oversees retirement processes for the product.

Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge throughout. Also, you will put what you have learned to the test in a series of practical exercises that culminates in a final project allowing you to demonstrate real-word product management expertise.

This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.

What's inside

Syllabus

The Product Develop Phase

You will begin with an introduction of the Develop phase and activities required for successful phase completion. This is followed by an overview of the roles and responsibilities of the product team using the RACI tool. You will then get an insight into product development and market validation activities. You will use a product development checklist to determine what has been accomplished and which activities are outstanding. In Lesson 2, you will begin with an overview of a Beta Plan, followed by a list of questions a Beta Plan should answer. You will next learn two key areas of the Develop phase. The lesson will then describe usability testing, followed by a summary of launch planning activities. You will also perform a hands-on lab where you and your team will be asked to review a scenario and determine key launch activities required. You will attempt a quiz and a 10-question graded exam to test your knowledge further.

The Product Qualify Phase

You will begin the module with an overview of the product management team and team-building challenges a Product Manager may face. A team-building checklist identifies key requirements to effectively build a team. This segment ends with a brief review of a common team-building model called the Tuckman Ladder. Next, the module describes the Project Charter concept, shares an example, and walks you through the contents of the Project Charter. You will create a Project Charter in a hands-on lab. You will identify the goals and questions that need to be addressed when conducting a marketing investigation and perform a quick review of personas. You will learn how to perform a competitive analysis. This will be followed by an introduction to the Market Requirements Document (MRD). Subject Matter Experts (SME) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.

The Launch and Deliver Phases

The module starts with the launch phase and activities required for successful phase completion. This is followed by an overview of the roles and responsibilities of the product team using the RACI tool. It then summarizes post-launch activities. The next lesson will share the Deliver phase RACI. You will discover how the product lifecycle and product management lifecycle intersect in the Deliver phase. You will then get an insight into the maturity and decline stages. You will analyze select products and define what actions you believe are necessary to support them. Subject matter experts (SMEs) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.

The Product Retire Phase and Next Steps

Module 4 of the Product Management: Developing and Delivering a New Product Course is titled “The Product Retire Phase and Next Steps.” It comprises two lessons. Lesson 1 provides an overview of the retire phase and outlines the activities necessary for its successful completion. You will learn about the roles and responsibilities of the product team using the RACI tool. In addition, you will discover the reasons for retiring a product and gain a clear understanding of the End of Life (EOL) Plan. Lesson 2 progresses by introducing an EOL checklist, allowing you to grasp its components and prioritize critical activities. Additionally, it delves into exploring external and internal impacts associated with EOL.

Course Summary and Final Assessment

In this module, you will complete a final project where you will review a Product Concept Document and additional clarifying information and develop a Beta Plan, a Launch Plan, a Demand Generation Plan, and an End-of-Life Plan. In addition, you will attempt a final graded exam designed to evaluate your understanding of developing and delivering a product.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces the steps required to effectively develop and launch a new product, which is standard in product management

Highlights how resources are assigned to design, create, and test the new product, which is highly relevant in product development

Delves into best practices to ensure a smooth transition from product development to product launch and delivery, which is standard in product management

Covers the product management lifecycle from development to retirement, which is standard in product management

Taught by Daniel C. Yeomans, who is recognized for their work in product management

Skill-Up EdTech Team, who are recognized for their work in product management

Career center

Learners who complete Product Management: Developing and Delivering a New Product will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the lifecycle of a product, from conception to launch. This course provides a comprehensive overview of the product management process, from developing and validating a product idea to launching and delivering it to market. The course covers all aspects of product management, including product development, market research, competitive analysis, and launch planning. It also provides insights from industry experts on the challenges and rewards of product management. Taking this course will provide you with the skills and knowledge you need to succeed as a Product Manager.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products. This course provides a solid foundation in product management principles and practices, which are essential for success in product marketing. The course covers topics such as product positioning, market segmentation, and competitive analysis. It also provides insights from industry experts on the latest trends in product marketing. Taking this course will give you the skills and knowledge you need to succeed as a Product Marketing Manager.

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Technical Product Manager

Technical Product Managers are responsible for the technical aspects of product development. This course provides a foundation in product management principles and practices, as well as a deep understanding of the technical aspects of product development. The course covers topics such as software development, hardware design, and testing. It also provides insights from industry experts on the latest trends in technical product management. Taking this course will give you the skills and knowledge you need to succeed as a Technical Product Manager.

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Product Owner

Product Owners are responsible for defining and managing the product backlog. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Owner. The course covers topics such as user stories, sprint planning, and release management. It also provides insights from industry experts on the latest trends in product ownership. Taking this course will give you the skills and knowledge you need to succeed as a Product Owner.

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Project Manager

Project Managers are responsible for planning, executing, and delivering projects. This course provides a foundation in project management principles and practices, which are essential for success in product management. The course covers topics such as project planning, risk management, and stakeholder management. It also provides insights from industry experts on the latest trends in project management. Taking this course will give you the skills and knowledge you need to succeed as a Project Manager.

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Program Manager

Program Managers are responsible for managing a portfolio of projects. This course provides a foundation in program management principles and practices, which are essential for success in product management. The course covers topics such as program planning, resource management, and stakeholder management. It also provides insights from industry experts on the latest trends in program management. Taking this course will give you the skills and knowledge you need to succeed as a Program Manager.

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Product Analyst

Product Analysts are responsible for gathering and analyzing data to inform product decisions. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Analyst. The course covers topics such as data collection, analysis, and visualization. It also provides insights from industry experts on the latest trends in product analytics. Taking this course will give you the skills and knowledge you need to succeed as a Product Analyst.

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Product Designer

Product Designers are responsible for the user experience of products. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Designer. The course covers topics such as user research, wireframing, and prototyping. It also provides insights from industry experts on the latest trends in product design. Taking this course will give you the skills and knowledge you need to succeed as a Product Designer.

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Scrum Master

Scrum Masters are responsible for facilitating Scrum teams. This course provides a foundation in Scrum principles and practices, which are essential for success in product management. The course covers topics such as sprint planning, daily stand-ups, and retrospectives. It also provides insights from industry experts on the latest trends in Scrum. Taking this course will give you the skills and knowledge you need to succeed as a Scrum Master.

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Software Engineer

Software Engineers are responsible for designing, developing, and testing software. This course provides a foundation in software development principles and practices, which are essential for success in product management. The course covers topics such as object-oriented programming, data structures, and algorithms. It also provides insights from industry experts on the latest trends in software development. Taking this course will give you the skills and knowledge you need to succeed as a Software Engineer.

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Data Scientist

Data Scientists are responsible for collecting, analyzing, and interpreting data. This course provides a foundation in data science principles and practices, which are essential for success in product management. The course covers topics such as machine learning, artificial intelligence, and big data. It also provides insights from industry experts on the latest trends in data science. Taking this course will give you the skills and knowledge you need to succeed as a Data Scientist.

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Business Analyst

Business Analysts are responsible for understanding the business needs of an organization. This course provides a foundation in business analysis principles and practices, which are essential for success in product management. The course covers topics such as requirements gathering, process mapping, and stakeholder management. It also provides insights from industry experts on the latest trends in business analysis. Taking this course will give you the skills and knowledge you need to succeed as a Business Analyst.

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Consultant

Consultants are responsible for providing advice and guidance to organizations. This course provides a foundation in consulting principles and practices, which are essential for success in product management. The course covers topics such as problem solving, communication, and stakeholder management. It also provides insights from industry experts on the latest trends in consulting. Taking this course will give you the skills and knowledge you need to succeed as a Consultant.

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Entrepreneur

Entrepreneurs are responsible for starting and running their own businesses. This course provides a foundation in entrepreneurship principles and practices, which are essential for success in product management. The course covers topics such as business planning, marketing, and finance. It also provides insights from industry experts on the latest trends in entrepreneurship. Taking this course will give you the skills and knowledge you need to succeed as an Entrepreneur.

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Investor

Investors are responsible for providing funding to businesses. This course provides a foundation in investment principles and practices, which are essential for success in product management. The course covers topics such as financial analysis, risk assessment, and portfolio management. It also provides insights from industry experts on the latest trends in investing. Taking this course will give you the skills and knowledge you need to succeed as an Investor.

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