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Skill-Up EdTech Team
and
Daniel C. Yeomans
In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time.
Read more
In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time.
Read more
In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time.
The course highlights how resources are assigned to design, create, and test the new product. The course also walks you through best practices to ensure a smooth transition from product development to product launch and delivery. Then, once the lifecycle of the product has come to an end, you will learn about how the Product Manager oversees retirement processes for the product.
Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge throughout. Also, you will put what you have learned to the test in a series of practical exercises that culminates in a final project allowing you to demonstrate real-word product management expertise.
This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.
Register for this course and see more details by visiting:
OpenCourser.com/course/lzlfmd/product
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What's inside
Syllabus
The Product Develop Phase
You will begin with an introduction of the Develop phase and activities required for successful phase completion. This is followed by an overview of the roles and responsibilities of the product team using the RACI tool. You will then get an insight into product development and market validation activities. You will use a product development checklist to determine what has been accomplished and which activities are outstanding. In Lesson 2, you will begin with an overview of a Beta Plan, followed by a list of questions a Beta Plan should answer. You will next learn two key areas of the Develop phase. The lesson will then describe usability testing, followed by a summary of launch planning activities. You will also perform a hands-on lab where you and your team will be asked to review a scenario and determine key launch activities required. You will attempt a quiz and a 10-question graded exam to test your knowledge further.
Read more
Syllabus
The Product Develop Phase
You will begin with an introduction of the Develop phase and activities required for successful phase completion. This is followed by an overview of the roles and responsibilities of the product team using the RACI tool. You will then get an insight into product development and market validation activities. You will use a product development checklist to determine what has been accomplished and which activities are outstanding. In Lesson 2, you will begin with an overview of a Beta Plan, followed by a list of questions a Beta Plan should answer. You will next learn two key areas of the Develop phase. The lesson will then describe usability testing, followed by a summary of launch planning activities. You will also perform a hands-on lab where you and your team will be asked to review a scenario and determine key launch activities required. You will attempt a quiz and a 10-question graded exam to test your knowledge further.
Read more
The Product Qualify Phase
You will begin the module with an overview of the product management team and team-building challenges a Product Manager may face. A team-building checklist identifies key requirements to effectively build a team. This segment ends with a brief review of a common team-building model called the Tuckman Ladder. Next, the module describes the Project Charter concept, shares an example, and walks you through the contents of the Project Charter.
You will create a Project Charter in a hands-on lab. You will identify the goals and questions that need to be addressed when conducting a marketing investigation and perform a quick review of personas. You will learn how to perform a competitive analysis. This will be followed by an introduction to the Market Requirements Document (MRD). Subject Matter Experts (SME) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.
The Launch and Deliver Phases
The module starts with the launch phase and activities required for successful phase completion. This is followed by an overview of the roles and responsibilities of the product team using the RACI tool. It then summarizes post-launch activities. The next lesson will share the Deliver phase RACI. You will discover how the product lifecycle and product management lifecycle intersect in the Deliver phase. You will then get an insight into the maturity and decline stages. You will analyze select products and define what actions you believe are necessary to support them. Subject matter experts (SMEs) will share insights on the concepts learned in the module. A practice quiz at the end of each lesson will test the concepts learned in the module. A graded exam at the end of the module will further test your knowledge.
The Product Retire Phase and Next Steps
Module 4 of the Product Management: Developing and Delivering a New Product Course is titled “The Product Retire Phase and Next Steps.” It comprises two lessons. Lesson 1 provides an overview of the retire phase and outlines the activities necessary for its successful completion. You will learn about the roles and responsibilities of the product team using the RACI tool. In addition, you will discover the reasons for retiring a product and gain a clear understanding of the End of Life (EOL) Plan. Lesson 2 progresses by introducing an EOL checklist, allowing you to grasp its components and prioritize critical activities. Additionally, it delves into exploring external and internal impacts associated with EOL.
Course Summary and Final Assessment
In this module, you will complete a final project where you will review a Product Concept Document and additional clarifying information and develop a Beta Plan, a Launch Plan, a Demand Generation Plan, and an End-of-Life Plan. In addition, you will attempt a final graded exam designed to evaluate your understanding of developing and delivering a product.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Introduces the steps required to effectively develop and launch a new product, which is standard in product management
Highlights how resources are assigned to design, create, and test the new product, which is highly relevant in product development
Delves into best practices to ensure a smooth transition from product development to product launch and delivery, which is standard in product management
Covers the product management lifecycle from development to retirement, which is standard in product management
Taught by Daniel C. Yeomans, who is recognized for their work in product management
Skill-Up EdTech Team, who are recognized for their work in product management
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Save Product Management: Developing and Delivering a New Product to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Management: Developing and Delivering a New Product with these
activities:
Product Management Discussion Forum
Show steps
Engage in discussions with peers to exchange ideas, share knowledge, and gain diverse perspectives on product management.
Browse courses on
Product Management
Show steps
-
Join the discussion forum and introduce yourself.
-
Participate in discussions on relevant topics.
-
Share your own insights and experiences.
Review Market Research and Analysis Techniques
Show steps
Strengthen your foundation in market research techniques to make informed decisions about product development and launch.
Browse courses on
Market Research
Show steps
-
Review key market research concepts and methodologies.
-
Practice conducting market surveys and analyzing data.
Seek Mentorship from Experienced Product Managers
Show steps
Tap into the expertise of experienced product managers to gain valuable insights and guidance for your career.
Browse courses on
Product Management
Show steps
-
Identify potential mentors within your network or industry.
-
Reach out to your mentors and schedule meetings.
-
Prepare questions and actively engage in discussions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Contribute to Open Source Product Management Projects
Show steps
Gain practical experience in product management by contributing to open source projects and collaborating with a global community.
Browse courses on
Product Management
Show steps
-
Find an open source product management project to contribute to.
-
Review the project's documentation and codebase.
-
Identify areas where you can make contributions.
Read 'Crossing the Chasm,' by Geoffrey Moore
Show steps
Gain insights into marketing strategies for new technology products and crossing the chasm between early adopters and mainstream customers.
View
The Infinite Staircase: What the Universe Tells...
on Amazon
Show steps
-
Read the book and take notes on Moore's key concepts.
-
Identify the key challenges faced by new technology products.
-
Develop strategies for overcoming these challenges and successfully launching new products.
Product Management Case Studies
Show steps
Analyze real-world product management scenarios and develop solutions to complex problems.
Browse courses on
Product Management
Show steps
-
Read the case study and identify the key challenges.
-
Develop a product management plan to address the challenges.
-
Present your plan to the class for feedback.
Develop a New Product Launch Plan
Show steps
Apply the principles of product management to develop a comprehensive plan for launching a new product.
Browse courses on
Product Launch
Show steps
-
Define the target market and product positioning.
-
Develop a marketing strategy and budget.
-
Create a launch timeline and milestones.
-
Identify key launch metrics and track progress.
Product Management Blog or Newsletter
Show steps
Develop your written communication skills and establish yourself as a thought leader in the field of product management.
Browse courses on
Product Management
Show steps
-
Choose a topic and develop an outline.
-
Write the content and revise it for clarity and accuracy.
-
Publish your blog post or newsletter.
Product Management Discussion Forum
Show steps
Engage in discussions with peers to exchange ideas, share knowledge, and gain diverse perspectives on product management.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Join the discussion forum and introduce yourself.
- Participate in discussions on relevant topics.
- Share your own insights and experiences.
Review Market Research and Analysis Techniques
Show steps
Strengthen your foundation in market research techniques to make informed decisions about product development and launch.
Browse courses on
Market Research
Show steps
Show steps
Show steps
- Review key market research concepts and methodologies.
- Practice conducting market surveys and analyzing data.
Seek Mentorship from Experienced Product Managers
Show steps
Tap into the expertise of experienced product managers to gain valuable insights and guidance for your career.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Identify potential mentors within your network or industry.
- Reach out to your mentors and schedule meetings.
- Prepare questions and actively engage in discussions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Contribute to Open Source Product Management Projects
Show steps
Gain practical experience in product management by contributing to open source projects and collaborating with a global community.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Find an open source product management project to contribute to.
- Review the project's documentation and codebase.
- Identify areas where you can make contributions.
Read 'Crossing the Chasm,' by Geoffrey Moore
Show steps
Gain insights into marketing strategies for new technology products and crossing the chasm between early adopters and mainstream customers.
View
The Infinite Staircase: What the Universe Tells...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on Moore's key concepts.
- Identify the key challenges faced by new technology products.
- Develop strategies for overcoming these challenges and successfully launching new products.
Product Management Case Studies
Show steps
Analyze real-world product management scenarios and develop solutions to complex problems.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Read the case study and identify the key challenges.
- Develop a product management plan to address the challenges.
- Present your plan to the class for feedback.
Develop a New Product Launch Plan
Show steps
Apply the principles of product management to develop a comprehensive plan for launching a new product.
Browse courses on
Product Launch
Show steps
Show steps
Show steps
- Define the target market and product positioning.
- Develop a marketing strategy and budget.
- Create a launch timeline and milestones.
- Identify key launch metrics and track progress.
Product Management Blog or Newsletter
Show steps
Develop your written communication skills and establish yourself as a thought leader in the field of product management.
Browse courses on
Product Management
Show steps
Show steps
Show steps
- Choose a topic and develop an outline.
- Write the content and revise it for clarity and accuracy.
- Publish your blog post or newsletter.
Career center
Learners who complete Product Management: Developing and Delivering a New Product will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers are responsible for the lifecycle of a product, from conception to launch. This course provides a comprehensive overview of the product management process, from developing and validating a product idea to launching and delivering it to market. The course covers all aspects of product management, including product development, market research, competitive analysis, and launch planning. It also provides insights from industry experts on the challenges and rewards of product management. Taking this course will provide you with the skills and knowledge you need to succeed as a Product Manager.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for products. This course provides a solid foundation in product management principles and practices, which are essential for success in product marketing. The course covers topics such as product positioning, market segmentation, and competitive analysis. It also provides insights from industry experts on the latest trends in product marketing. Taking this course will give you the skills and knowledge you need to succeed as a Product Marketing Manager.
Technical Product Manager
Technical Product Manager
Technical Product Managers are responsible for the technical aspects of product development. This course provides a foundation in product management principles and practices, as well as a deep understanding of the technical aspects of product development. The course covers topics such as software development, hardware design, and testing. It also provides insights from industry experts on the latest trends in technical product management. Taking this course will give you the skills and knowledge you need to succeed as a Technical Product Manager.
Product Owner
Product Owner
Product Owners are responsible for defining and managing the product backlog. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Owner. The course covers topics such as user stories, sprint planning, and release management. It also provides insights from industry experts on the latest trends in product ownership. Taking this course will give you the skills and knowledge you need to succeed as a Product Owner.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and delivering projects. This course provides a foundation in project management principles and practices, which are essential for success in product management. The course covers topics such as project planning, risk management, and stakeholder management. It also provides insights from industry experts on the latest trends in project management. Taking this course will give you the skills and knowledge you need to succeed as a Project Manager.
Program Manager
Program Manager
Program Managers are responsible for managing a portfolio of projects. This course provides a foundation in program management principles and practices, which are essential for success in product management. The course covers topics such as program planning, resource management, and stakeholder management. It also provides insights from industry experts on the latest trends in program management. Taking this course will give you the skills and knowledge you need to succeed as a Program Manager.
Product Analyst
Product Analyst
Product Analysts are responsible for gathering and analyzing data to inform product decisions. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Analyst. The course covers topics such as data collection, analysis, and visualization. It also provides insights from industry experts on the latest trends in product analytics. Taking this course will give you the skills and knowledge you need to succeed as a Product Analyst.
Product Designer
Product Designer
Product Designers are responsible for the user experience of products. This course provides a foundation in product management principles and practices, as well as a deep understanding of the role of the Product Designer. The course covers topics such as user research, wireframing, and prototyping. It also provides insights from industry experts on the latest trends in product design. Taking this course will give you the skills and knowledge you need to succeed as a Product Designer.
Scrum Master
Scrum Master
Scrum Masters are responsible for facilitating Scrum teams. This course provides a foundation in Scrum principles and practices, which are essential for success in product management. The course covers topics such as sprint planning, daily stand-ups, and retrospectives. It also provides insights from industry experts on the latest trends in Scrum. Taking this course will give you the skills and knowledge you need to succeed as a Scrum Master.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and testing software. This course provides a foundation in software development principles and practices, which are essential for success in product management. The course covers topics such as object-oriented programming, data structures, and algorithms. It also provides insights from industry experts on the latest trends in software development. Taking this course will give you the skills and knowledge you need to succeed as a Software Engineer.
Data Scientist
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data. This course provides a foundation in data science principles and practices, which are essential for success in product management. The course covers topics such as machine learning, artificial intelligence, and big data. It also provides insights from industry experts on the latest trends in data science. Taking this course will give you the skills and knowledge you need to succeed as a Data Scientist.
Business Analyst
Business Analyst
Business Analysts are responsible for understanding the business needs of an organization. This course provides a foundation in business analysis principles and practices, which are essential for success in product management. The course covers topics such as requirements gathering, process mapping, and stakeholder management. It also provides insights from industry experts on the latest trends in business analysis. Taking this course will give you the skills and knowledge you need to succeed as a Business Analyst.
Consultant
Consultant
Consultants are responsible for providing advice and guidance to organizations. This course provides a foundation in consulting principles and practices, which are essential for success in product management. The course covers topics such as problem solving, communication, and stakeholder management. It also provides insights from industry experts on the latest trends in consulting. Taking this course will give you the skills and knowledge you need to succeed as a Consultant.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course provides a foundation in entrepreneurship principles and practices, which are essential for success in product management. The course covers topics such as business planning, marketing, and finance. It also provides insights from industry experts on the latest trends in entrepreneurship. Taking this course will give you the skills and knowledge you need to succeed as an Entrepreneur.
Investor
Investor
Investors are responsible for providing funding to businesses. This course provides a foundation in investment principles and practices, which are essential for success in product management. The course covers topics such as financial analysis, risk assessment, and portfolio management. It also provides insights from industry experts on the latest trends in investing. Taking this course will give you the skills and knowledge you need to succeed as an Investor.
For more career information including salaries, visit:
OpenCourser.com/course/lzlfmd/product
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Developing and Delivering a New Product.
Save
This comprehensive guide covers the entire product management lifecycle, from product development to launch and beyond. It is written in an engaging and accessible style, making it a great choice for both beginners and experienced product managers. The exercises and examples help to bring the concepts to life, and the discussion of common challenges and pitfalls is invaluable.
Provides a practical framework for developing and launching new products using the Lean methodology. It is packed with case studies and examples from successful startups, and it offers a wealth of advice on how to avoid common pitfalls. It valuable resource for product managers who want to learn how to get their products to market faster and with less risk.
This classic work of marketing strategy provides a roadmap for transitioning a product from early adopters to mainstream customers. Moore argues that there "chasm" between these two groups, and he offers a set of strategies for crossing it successfully.
Save
Provides a framework for developing and evaluating good strategies. Rumelt argues that good strategies are clear, focused, and aligned with reality, and he offers a set of criteria for assessing the quality of a strategy.
This groundbreaking book examines the challenges that established companies face when they try to innovate. Christensen argues that these companies are often too focused on protecting their existing products and technologies, and that they fail to see the disruptive potential of new technologies.
This memoir by a successful entrepreneur provides a candid look at the challenges and rewards of building a successful company. Horowitz offers a wealth of practical advice on everything from hiring and firing to fundraising and marketing.
Challenges the conventional wisdom about startups. Thiel argues that successful startups are not built by copying existing businesses, but by creating new markets and technologies. It must-read for anyone who is interested in starting a business.
Save
This practical guide helps startups to find and build traction. Weinberg and Mares offer a step-by-step framework for developing and executing a traction strategy. It valuable resource for any startup that is looking to grow its user base and generate revenue.
Classic work on the Lean methodology for building startups. Ries argues that startups should focus on building a minimum viable product (MVP) and then iterating based on customer feedback. It must-read for any startup founder.
Save
Provides a step-by-step guide to launching a new product or service. Stelzner offers a wealth of practical advice on everything from creating a marketing plan to building a launch team. It valuable resource for any entrepreneur who is preparing to launch a new product or service.
Provides a comprehensive guide to creating a marketing plan. Wood offers a step-by-step process for developing and executing a marketing plan that is aligned with the business strategy. It valuable resource for any marketer who wants to learn how to create a marketing plan that drives results.
Save
Provides a comprehensive overview of product management. Anon covers everything from product development to product launch. It valuable resource for any product manager who wants to learn the fundamentals of product management.
Examines the characteristics of successful innovators. Christensen, Dyer, and Gregersen argue that successful innovators share a set of common traits, including the ability to think creatively, to take risks, and to persevere in the face of challenges. It valuable resource for any entrepreneur or business leader who wants to learn how to create a culture of innovation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lzlfmd/product
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Effort
5 weeks of study, 2-3 hours/week
Level
Introductory
Via
Coursera
Institution
SkillUp EdTech
Instructors
Skill-Up EdTech Team
Daniel C. Yeomans
Language
English
This course belongs to a
collection
called
Product Management Certification. It's comprised of four courses:
- Product Management: Developing and Delivering a New Product (viewing)
- Practice Exam for AIPMM Certified Product Manager (CPM)
- Product Management: Initial Product Strategy and Plan
- Product Management: Foundations & Stakeholder Collaboration
Good to know
Introduces the steps required to effectively develop and launch a new product, which is standard in product management
Highlights how resources are assigned to design, create, and test the new product, which is highly relevant in product development
Delves into best practices to ensure a smooth transition from product development to product launch and delivery, which is standard in product management
Covers the product management lifecycle from development to retirement, which is standard in product management
Taught by Daniel C. Yeomans, who is recognized for their work in product management
Skill-Up EdTech Team, who are recognized for their work in product management
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