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Alex King
and
Anastasia Root
Gain expertise in product launch management with our online training course. Learn the product launch process, partner collaboration, and more. Enroll now!
Register for this course and see more details by visiting:
OpenCourser.com/course/14yd4g/product
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What's inside
Syllabus
This lesson is an introduction to Product Launch -- what it is, why it matters, and a brief history.
This lesson covers how to set up a launch process. We'll also discuss how to scale a product and finish by looking into how we can identify the risks in our launch plans and what we can do to mitigate them.
Read more
Syllabus
This lesson is an introduction to Product Launch -- what it is, why it matters, and a brief history.
This lesson covers how to set up a launch process. We'll also discuss how to scale a product and finish by looking into how we can identify the risks in our launch plans and what we can do to mitigate them.
Read more
In this lesson, we will discuss how Product Managers and the Marketing team work together. We'll also talk about the go-to-market strategy, understanding the competition, acquisition channel strategy and pricing strategy.
We are getting closer to the launch date! Now we need to bring in the teams that work more closely with our customers and users.
This lesson covers launch day, post-launch feedback, and how to use feedback and metrics from the launch to set the next steps for the product
For this project, you will simulate a product launch. You will develop a go-to-market strategy, outline a launch plan, identify potential problems and define the next iteration of the product.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides hands-on experience through simulated product launch
Covers both the strategic and tactical aspects of product launch management
Emphasizes collaboration between Product Managers and Marketing teams
Led by experienced instructors Alex King and Anastasia Root
Suitable for beginners seeking a foundational understanding of product launch management
Requires no prior knowledge or experience in product management
Save this course
Save Product Launch to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Launch with these
activities:
Familiarize yourself with marketing and product management principles
Show steps
Get up to speed on the core concepts of marketing and product management to lay a strong foundation for the course.
Show steps
-
Review core marketing concepts such as segmentation, targeting, and positioning.
-
Explore product management frameworks like the product lifecycle, roadmap, and sprint planning.
Follow online tutorials on product launch strategies
Show steps
Delve deeper into the intricacies of product launches by following guided tutorials from industry experts.
Browse courses on
Product Lifecycle Management
Show steps
-
Identify reputable online resources and tutorials on product launch strategies.
-
Follow step-by-step instructions and apply the strategies to hypothetical scenarios.
Conduct market research and analysis
Show steps
Gain hands-on experience in conducting market research to develop a deep understanding of the target market.
Browse courses on
Customer Segmentation
Show steps
-
Define research goals and objectives.
-
Select appropriate research methods and gather data.
-
Analyze and interpret the data to extract insights.
Three other activities
Expand to see all activities and additional details
Show all six activities
Collaborate with peers on a product launch simulation
Show steps
Gain real-world experience by collaborating with peers to simulate a product launch and navigate challenges together.
Browse courses on
Stakeholder Management
Show steps
-
Form teams of 3-5 members and define team roles.
-
Select a hypothetical product and develop a launch plan.
-
Simulate the launch過程 and make decisions based on real-time feedback.
Develop a product launch plan
Show steps
Put your knowledge into practice by creating a comprehensive product launch plan that outlines your go-to-market strategy.
Show steps
-
Define the product's target market and value proposition.
-
Develop a marketing and communication strategy.
-
Create a detailed launch timeline and budget.
Participate in a product launch competition
Show steps
Challenge yourself by participating in a product launch competition to test your skills and gain valuable feedback from industry experts.
Show steps
Familiarize yourself with marketing and product management principles
Show steps
Get up to speed on the core concepts of marketing and product management to lay a strong foundation for the course.
Show steps
Show steps
Show steps
- Review core marketing concepts such as segmentation, targeting, and positioning.
- Explore product management frameworks like the product lifecycle, roadmap, and sprint planning.
Follow online tutorials on product launch strategies
Show steps
Delve deeper into the intricacies of product launches by following guided tutorials from industry experts.
Browse courses on
Product Lifecycle Management
Show steps
Show steps
Show steps
- Identify reputable online resources and tutorials on product launch strategies.
- Follow step-by-step instructions and apply the strategies to hypothetical scenarios.
Conduct market research and analysis
Show steps
Gain hands-on experience in conducting market research to develop a deep understanding of the target market.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Define research goals and objectives.
- Select appropriate research methods and gather data.
- Analyze and interpret the data to extract insights.
Three other activities
Expand to see all activities and additional details
Show all six activities
Collaborate with peers on a product launch simulation
Show steps
Gain real-world experience by collaborating with peers to simulate a product launch and navigate challenges together.
Browse courses on
Stakeholder Management
Show steps
Show steps
Show steps
- Form teams of 3-5 members and define team roles.
- Select a hypothetical product and develop a launch plan.
- Simulate the launch過程 and make decisions based on real-time feedback.
Develop a product launch plan
Show steps
Put your knowledge into practice by creating a comprehensive product launch plan that outlines your go-to-market strategy.
Show steps
Show steps
Show steps
- Define the product's target market and value proposition.
- Develop a marketing and communication strategy.
- Create a detailed launch timeline and budget.
Participate in a product launch competition
Show steps
Challenge yourself by participating in a product launch competition to test your skills and gain valuable feedback from industry experts.
Show steps
Show steps
Show steps
Career center
Learners who complete Product Launch will develop knowledge and skills
that may be useful to these careers:
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for the marketing and launch of new products. This course will provide you with the knowledge and skills you need to succeed in this role, by teaching you about product launch planning, execution, and measurement. You will also learn how to work with cross-functional teams to ensure a successful product launch.
Product Manager
Product Manager
Product Managers are responsible for the overall success of a product, from its inception to its launch and beyond. This course will teach you the skills you need to succeed in this role, by providing you with a comprehensive overview of the product launch process. You will also learn how to work with cross-functional teams to ensure that your product is successful.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. This course will teach you the skills you need to succeed in this role, by providing you with a comprehensive overview of the project management process. You will also learn how to work with cross-functional teams to ensure that your projects are successful.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve their goals. This course will teach you the skills you need to succeed in this role, by providing you with a comprehensive overview of the sales management process. You will also learn how to work with cross-functional teams to ensure that your sales team is successful.
Operations Manager
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. This course will teach you the skills you need to succeed in this role, including process improvement, inventory management, and customer service. You will also learn how to work with cross-functional teams to ensure that your operations are efficient and effective.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data to identify trends and patterns. This course will teach you the skills you need to succeed in this role, including data analysis, data visualization, and reporting. You will also learn how to work with cross-functional teams to ensure that your data analysis is actionable.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course will teach you the skills you need to succeed in this role, including business planning, marketing, and finance. You will also learn how to work with cross-functional teams to ensure that your business is successful.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will need to implement successful product launches. This course helps build a foundation in product launch principles, including partner collaboration, marketing campaigns, and setting up launch processes. These will be critical to your success in this role. This course may also help you advance your career as a Marketing Manager by teaching you about the latest trends and best practices in product launches. Furthermore, it will provide you with actionable tips that you can begin applying to your work right away.
Market Researcher
Market Researcher
Market Researchers are responsible for conducting research to identify and understand customer needs. This course will teach you the skills you need to succeed in this role, including research design, data collection, and analysis. You will also learn how to work with cross-functional teams to ensure that your research is actionable.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course will teach you the skills you need to succeed in this role, including data analysis, campaign measurement, and reporting. You will also learn how to work with cross-functional teams to ensure that your marketing campaigns are successful.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for generating new business for their companies. This course will teach you the skills you need to succeed in this role, by providing you with a comprehensive overview of the business development process. You will also learn how to work with cross-functional teams to ensure that your business development efforts are successful.
Consultant
Consultant
Management Consultants provide advice to businesses on how to improve their performance. This course will teach you the skills you need to succeed in this role, including problem-solving, strategic planning, and communication. You will also learn how to work with cross-functional teams to ensure that your consulting projects are successful.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with key customers. This course will teach you the skills you need to succeed in this role, including relationship management, customer service, and sales. You will also learn how to work with cross-functional teams to ensure that your customers are satisfied.
Product Analyst
Product Analyst
Product Analysts are responsible for collecting and analyzing data to measure the success of products. This course will teach you the skills you need to succeed in this role, including data analysis, product measurement, and reporting. You will also learn how to work with cross-functional teams to ensure that your products are successful.
Software Engineer
Software Engineer
Software Engineers are responsible for designing, developing, and maintaining software applications. This course may be useful for Software Engineers who are interested in learning more about product launch management. The course will provide you with an overview of the product launch process, including planning, execution, and measurement. This knowledge will be helpful for Software Engineers who are involved in the launch of new software products.
For more career information including salaries, visit:
OpenCourser.com/course/14yd4g/product
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Launch.
Delves into the challenges of transitioning a product from early adopters to mainstream customers. It provides valuable insights into the marketing and sales strategies required for successful product launches.
Introduces the Lean Startup methodology, which emphasizes rapid iteration and validation of product ideas. It valuable resource for entrepreneurs and product managers seeking to launch successful products.
Explores the challenges faced by established companies when faced with disruptive technologies. It provides insights into how organizations can adapt and innovate to avoid market disruption.
Save
Provides a framework for evaluating the quality of a strategy. It helps readers develop clear and actionable plans for product launches and other strategic initiatives.
Save
Provides practical advice on how to acquire customers for a new product or business. It covers a range of marketing and sales techniques.
Save
While not specifically focused on product launch, this book provides valuable insights into productivity and efficiency. It can help readers optimize their time and resources for successful product launches.
Explores the challenges and opportunities of building a successful startup. It provides insights into market positioning, competition, and innovation.
Provides a framework for developing and communicating a clear and concise value proposition for a product or service.
Provides a comprehensive guide to starting and running a successful startup company. It covers topics such as customer development, fundraising, and team building.
Provides insights into the challenges and rewards of entrepreneurship. It valuable resource for anyone starting or running a business.
Provides a basic introduction to product management. It useful resource for those who are new to the field.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/14yd4g/product
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Effort
4 weeks
Level
Introductory
Via
Udacity
Instructors
Alex King
Anastasia Root
Language
English
Good to know
Provides hands-on experience through simulated product launch
Covers both the strategic and tactical aspects of product launch management
Emphasizes collaboration between Product Managers and Marketing teams
Led by experienced instructors Alex King and Anastasia Root
Suitable for beginners seeking a foundational understanding of product launch management
Requires no prior knowledge or experience in product management
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