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Essential Guide to Marketing Planning

Marian Burk Wood

3.5

Based on 8 ratings

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Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

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Essential Guide to Marketing Planning (2nd Edition)

Paperback

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Principles of Marketing: WITH " Essential Guide to Marketing Planning " AND " Marketing PlanPro Premier "

Paperback

$$$$

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Length: 325 pages

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