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The Marketing Plan

This course is a part of Marketing Strategy, a 5-course Specialization series from Coursera.

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

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Rating 4.2 based on 24 ratings
Length 5 weeks
Effort 4 weeks of study, 4-7 hours/week
Starts Jun 29 (last week)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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According to other learners, here's what you need to know

actual strategies discussed in one review

Actual strategies discussed and not just theories.

ie business schooland in one review

Thank you IE Business Schooland Thank you Coursera Great and simple!

junior brand manager in one review

Very useful for Junior brand manager.

balanced thorough manner in one review

It is a recap of all the previous topics that have been presented before and it's done in a very balanced thorough manner which allowed me to properly digest all the information and also to understand how to perform the assignments.

by quoting relevant in one review

Make it easy to relate and learn by quoting relevant examples throughout.

definition purpose .. in one review

Reading marketing principles book is much better Just completes the definition purpose .. need to bring more meat to elaborate on definitions and real life examples with diversified .

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Retirement Plan Marketing Specialist $34k

Case Plan Coordinator $43k

Plan Representative $54k

Savings Plan Administrator $57k

Retirement Plan Marketing Team Member $57k

Plan Builder $61k

Marketing Account Executive at Memorial Plan Manager $69k

Plan Reviewer Engineer $70k

Plan Administrator 3 $71k

Plan Sponsor Specialist $92k

Marketing Communications Plan Manager, North America $157k

Senior Plan Sponsor and Provider Marketing Manager $173k

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Coursera

&

IE Business School

Rating 4.2 based on 24 ratings
Length 5 weeks
Effort 4 weeks of study, 4-7 hours/week
Starts Jun 29 (last week)
Cost $79
From IE Business School via Coursera
Instructor Ramon Diaz-Bernardo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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