L'encyclopédie du marketing
Maîtrisez le marketing rapidement et facilement, à l'aide de toutes les définitions commentées et illustrées nécessaires. En plus de la traduction anglaise du terme, L'encyclopédie du marketing offre : L'encyclopédie du marketing est un outil pratique pour les professionnels comme pour les étudiants qui souhaitent décrypter et s'approprier la terminologie marketing. Elle regroupe :
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