Positioning
What you need for a successful Marketing Strategy
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| Rating | 4.3★ based on 94 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | IE Business School via Coursera |
| Instructor | Ignacio Gafo |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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What people are saying
marketing strategy
I have a background in marketing strategy, but covering the basics 7 laters in my career I am becoming more up-to-date and remembering things that have been shifted to the back of my head.
:) If you want to have a clear map about marketing proccess especially marketing strategy, this MOOC is a must-have course.
it'really good Compac n I am very glad to share that I got opportunity to complete e-learning course on marketing strategy from world class university & very informative lecture on each topic.
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professor gafo
Professor Gafo did a great job establishing the importance of positioning and how it is fundamental to the success of a marketing strategy.
Would definitely recommend it and Professor Gafo is a great teacher!
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case studies
Littler suggestion: some lectures could be updated with 2016/2017 case studies.
On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives.
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well as
Badly structured and organised, unclear explanations, as well as unclear, misspelled and grammatically incorrect questions in the quizzes, which lead to confusion.
I recommend this course to beginners as well as people already practicing.
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very informative
Good Detailed & very informative course Very helpful.
But in general it was very informative course with lots of interesting articles to read.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Email Marketing Strategy $65k
Manager of Marketing Strategy $80k
Manager - Marketing & Strategy $80k
Marketing and Growth Strategy $82k
Marketing Strategy Manager 2 $85k
Marketing and Strategy Analyst $92k
Manager Marketing Strategy $96k
Marketing Specialist - Product Marketing Strategy $116k
Acquisition Manager, Marketing Strategy $124k
Marketing and Product Strategy $149k
Digital Marketing Strategy $177k
Corporate Strategy & Marketing $181k
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| Rating | 4.3★ based on 94 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks of study, 1-2 hours/week |
| Starts | Jul 3 (43 weeks ago) |
| Cost | $79 |
| From | IE Business School via Coursera |
| Instructor | Ignacio Gafo |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing |
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